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University · Kettering · United States

School of Advertising Art

In research, School of Advertising Art stands highest in Social Sciences (#9,555 of 16,945 worldwide), over all time.

saa.eduROR OpenAlex
World rank, all time
#36,167
of 42,892
Rank in United States
#7,643
of 8,685
Research works
163
▲ 20% vs 2013–17
Citations
3.8k
23.4 per fractional work
Top-10% rate
25.3%
record average 16.5%
Open access
35%
world 28%

What is School of Advertising Art known for in research?

The fields where it stands highest, over all time, ranked among every institution above the floor in each field.

FieldWorld rankWhere that sitsTop-10% rateWorks
Social SciencesDomain #9,555 of 16,945 25.6%126

Each strip is that field’s whole ranked pool, with the notch where School of Advertising Art sits in it, in the colour of the band that rank falls in. The track under the rate is the rate itself: it carries no world mark, because the world rate differs by field (from about 6% to 21% in this record).

Field profile

Location quotient across every field it publishes in: outside the ring is more than an institution of this size would be expected to publish, inside it is less.

Agricultural and Biological Sciences: 0.16× its world share, 0 worksAgricultural and Bio…Biochemistry, Genetics and Molecular Biology: 0.26× its world share, 1 worksBiochemistry, Geneti…Immunology and Microbiology: 0.23× its world share, 0 worksImmunology and Micro…Neuroscience: 0.28× its world share, 0 worksNeuroscienceComputer Science: 1.30× its world share, 5 worksComputer ScienceEngineering: 0.40× its world share, 3 worksEngineeringEnvironmental Science: 0.18× its world share, 0 worksEnvironmental ScienceMaterials Science: 0.07× its world share, 0 worksMaterials ScienceHealth Professions: 0.74× its world share, 1 worksHealth ProfessionsMedicine: 0.07× its world share, 1 worksMedicineArts and Humanities: 2.26× its world share, 3 worksArts and HumanitiesBusiness, Management and Accounting: 6.30× its world share, 10 worksBusiness, Management…Decision Sciences: 1.58× its world share, 1 worksDecision SciencesEconomics, Econometrics and Finance: 1.20× its world share, 1 worksEconomics, Econometr…Psychology: 2.31× its world share, 3 worksPsychologySocial Sciences: 3.06× its world share, 19 worksSocial Sciences1×world share
more than its size predictsabout as predictedless

Rings at 0.5×, 1× and 2×. Widest outward: Business, Management and Accounting, 6.3×. Every wedge is a field page.

Which keywords describe research at School of Advertising Art?

By fractional works in 2022–2025, weighted toward what it does more of than the world: Social Media, Consumer Behavior, User-Generated Content, Consumer Engagement, Electronic Word-of-Mouth, Brand Equity, Content Analysis and Mediatization.

▲ more of its work than of the world’s◆ about the world’s share▼ less than the world’s

Size is fractional works in 2022–2025 in the topics tagged with each word; colour is the word's share of this institution's work against its share of the world's. The 40 words are chosen for being large and distinctive. Each links to the topic it comes from most.

All 40 words, with their numbers
  1. Social Media9▲ 13×16 topics
  2. Consumer Behavior4▲ 13×5 topics
  3. User-Generated Content4▲ 58×2 topics
  4. Consumer Engagement4▲ 62×1 topic
  5. Electronic Word-of-Mouth4▲ 62×1 topic
  6. Brand Equity3▲ 106×2 topics
  7. Content Analysis3▲ 54×3 topics
  8. Artificial Intelligence3▲ 4.3×8 topics
  9. Mediatization2▲ 94×2 topics
  10. Brand Community2▲ 88×1 topic
  11. Brand Trust2▲ 88×1 topic
  12. Internet2▲ 57×3 topics
  13. Virtual Reality2▲ 8.5×4 topics
  14. Stereotypes2▲ 42×2 topics
  15. Digital Divide2▲ 14×2 topics
  16. Gender Roles2▲ 32×2 topics
  17. Social Identity2▲ 40×2 topics
  18. Advertising2▲ 82×1 topic
  19. Emotion2▲ 17×4 topics
  20. Media Representation2▲ 90×1 topic
  21. News Media2▲ 69×2 topics
  22. Financial Performance2▲ 5.4×3 topics
  23. Agenda Setting1▲ 88×1 topic
  24. Customer Experience1▲ 20×3 topics
  25. Media Framing1▲ 88×1 topic
  26. Telecommunications1▲ 73×2 topics
  27. Human-Robot Interaction1▲ 25×2 topics
  28. Literature1▲ 5.0×2 topics
  29. Online Communication1▲ 17×3 topics
  30. Marketing1▲ 25×2 topics
  31. Psychology1▲ 19×3 topics
  32. Consumer Perception1▲ 10×2 topics
  33. Creativity1▲ 37×2 topics
  34. IMC1▲ 270×1 topic
  35. Integrated Marketing Communication1▲ 270×1 topic
  36. Digital Religion1▲ 148×1 topic
  37. Fictionality1▲ 207×1 topic
  38. ICT1▲ 16×1 topic
  39. Narrative1▲ 13×1 topic
  40. Religious Authority1▲ 148×1 topic

Which research topics does School of Advertising Art publish most on?

By volume in 2022–2025: Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification, Media, Gender, and Advertising and Media Studies and Communication.

Digital Marketing and So…4Digital Marketing and Social Media: 4 fractional worksConsumer Behavior in Brand Consumption and Identification: 2 fractional worksMedia, Gender, and Advertising: 2 fractional worksMedia Studies and Communication: 1 fractional worksMarketing and Advertising Strategies: 1 fractional worksAI in Service Interactions: 1 fractional worksICT Impact and Policies: 1 fractional worksMedia, Religion, Digital Communication: 1 fractional worksNarrative Theory and Analysis: 1 fractional worksPublic Relations and Crisis Communication: 1 fractional works
Sociology and Political ScienceMarketingGender StudiesCommunication4 others

Area is fractional works; colour is the subfield each topic belongs to.

  1. 1 Digital Marketing and Social Media Sociology and Political Science 4 works
  2. 2 Consumer Behavior in Brand Consumption and Identification Marketing 2 works
  3. 3 Media, Gender, and Advertising Gender Studies 2 works
  4. 4 Media Studies and Communication Communication 1 works
  5. 5 Marketing and Advertising Strategies Marketing 1 works
  6. 6 AI in Service Interactions Artificial Intelligence 1 works
  7. 7 ICT Impact and Policies Media Technology 1 works
  8. 8 Media, Religion, Digital Communication Philosophy 1 works
  9. 9 Narrative Theory and Analysis Literature and Literary Theory 1 works
  10. 10 Public Relations and Crisis Communication Communication 1 works

How open and international is its research?

Against the world’s own shares — the tick on each track. Both are shares of its output, so they sit on one scale and can be read against each other as well as against the world.

openly available34.7%not open65.3%

World: 28% of research is openly available.

with international co-authors30.0%domestic only70.0%

World: 19% is written across borders.

How has School of Advertising Art's research output changed?

Output in 2018–2022 was 20% higher than in 2013–2017.

1990200020102020
grewheldshrank

The same series as a ribbon — one cell per year, darker for more. The line above answers how much; this answers when.

Other research institutions in Kettering

All research institutions in Kettering

Research measures only: rankings here say nothing about teaching, admissions or student experience. Comparable institutions and collaboration partners are in the interactive view on the map.