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University · Ho Chi Minh City · Vietnam

University of Finance - Marketing

In research, University of Finance - Marketing stands highest in Economics, Econometrics and Finance (#257 of 1,775 worldwide), Social Sciences (#1,818 of 10,521 worldwide) and Economics and Econometrics (#222 of 1,272 worldwide), 2022–2025. Relative to its size it is most specialised in Economics and Econometrics, Economics, Econometrics and Finance and Finance — Economics and Econometrics is 15.0× its share of world research.

ufm.edu.vnROR OpenAlex
World rank, 2022–2025
#7,935
of 28,054 · #18,369 all time
Rank in Vietnam
#32
of 161
Research works
858
▲ 1242% vs 2013–17
Citations
7.4k
8.7 per fractional work
Top-10% rate
29.6%
record average 16.5%
Open access
75%
world 28%

What is University of Finance - Marketing known for in research?

The fields where it stands highest, 2022–2025, ranked among every institution above the floor in each field.

FieldWorld rankWhere that sitsTop-10% rateWorksAll time
Economics, Econometrics and FinanceField #257 of 1,775 39.3%155 #947
Social SciencesDomain #1,818 of 10,521 30.8%397 #3638
Economics and EconometricsSubfield #222 of 1,272 43.8%120 #873
Business, Management and AccountingField #1,041 of 2,578 27.7%126 #1912
Social SciencesField #2,796 of 6,365 21.8%60 —
Physical SciencesDomain #7,799 of 12,888 26.8%93 #17419

Each strip is that field’s whole ranked pool, with the notch where University of Finance - Marketing sits in it, in the colour of the band that rank falls in. The track under the rate is the rate itself: it carries no world mark, because the world rate differs by field (from about 6% to 21% in this record).

Which of those standings moved

The same fields on both windows: where it stood over the whole record, and where it stands in 2022–2025. The distance is the story, and it is the one thing the two rank columns above cannot show.

  1. Economics, Econometrics and Finance#947 #257
  2. Social Sciences#3,638 #1,818
  3. Economics and Econometrics#873 #222
  4. Business, Management and Accounting#1,912 #1,041
  5. Physical Sciences#17,419 #7,799
all time2022–2025, better2022–2025, worse

A dot further right is a better standing. Fields it was not ranked in over the whole record are left out.

What does University of Finance - Marketing specialise in?

Where its research is concentrated relative to its size: Economics and Econometrics takes 15.0× the share of its output that it takes of world research.

  1. Economics and EconometricsSubfield · 119.7 works15×
  2. Economics, Econometrics and FinanceField · 155.0 works14×
  3. FinanceSubfield · 20.9 works14×
  4. MarketingSubfield · 26.3 works12×
  5. AccountingSubfield · 32.0 works10×
← less than its size predicts1×more →

Location quotient, a volume reading rather than an impact one. It surfaces small, lopsided specialities.

Field profile

Location quotient across every field it publishes in: outside the ring is more than an institution of this size would be expected to publish, inside it is less.

Agricultural and Biological Sciences: 0.20× its world share, 5 worksAgricultural and Bio…Biochemistry, Genetics and Molecular Biology: 0.03× its world share, 1 worksBiochemistry, Geneti…Neuroscience: 0.08× its world share, 1 worksNeuroscienceChemistry: 0.01× its world share, 0 worksChemistryComputer Science: 0.71× its world share, 28 worksComputer ScienceEnergy: 1.50× its world share, 7 worksEnergyEngineering: 0.19× its world share, 14 worksEngineeringEnvironmental Science: 1.47× its world share, 37 worksEnvironmental ScienceMathematics: 1.17× its world share, 7 worksMathematicsHealth Professions: 0.44× its world share, 6 worksHealth ProfessionsMedicine: 0.02× its world share, 2 worksMedicineNursing: 0.06× its world share, 0 worksNursingArts and Humanities: 0.77× its world share, 11 worksArts and HumanitiesBusiness, Management and Accounting: 7.75× its world share, 126 worksBusiness, Management…Decision Sciences: 6.23× its world share, 30 worksDecision SciencesEconomics, Econometrics and Finance: 14.36× its world share, 155 worksEconomics, Econometr…Psychology: 0.96× its world share, 15 worksPsychologySocial Sciences: 0.94× its world share, 60 worksSocial Sciences1×world share
more than its size predictsabout as predictedless

Rings at 0.5×, 1× and 2×. Widest outward: Economics, Econometrics and Finance, 14.4×. Every wedge is a field page.

Which keywords describe research at University of Finance - Marketing?

By fractional works in 2022–2025, weighted toward what it does more of than the world: Economic Growth, Consumer Behavior, Fiscal Policy, Corporate Governance, Panel Data Analysis, Financial Development, Monetary Policy and Stock Market.

▲ more of its work than of the world’s◆ about the world’s share▼ less than the world’s

Size is fractional works in 2022–2025 in the topics tagged with each word; colour is the word's share of this institution's work against its share of the world's. The 40 words are chosen for being large and distinctive. Each links to the topic it comes from most.

All 40 words, with their numbers
  1. Economic Growth79▲ 18×21 topics
  2. Consumer Behavior35▲ 11×11 topics
  3. Fiscal Policy33▲ 31×4 topics
  4. Renewable Energy33▲ 4.5×11 topics
  5. Corporate Governance32▲ 8.7×17 topics
  6. Panel Data Analysis31▲ 39×3 topics
  7. Financial Development31▲ 40×2 topics
  8. Monetary Policy29▲ 23×4 topics
  9. Stock Market28▲ 23×3 topics
  10. Risk Assessment28▲ 8.2×6 topics
  11. Energy Consumption26▲ 23×2 topics
  12. Regional Development26▲ 14×6 topics
  13. Urbanization26▲ 13×3 topics
  14. CO2 Emissions26▲ 28×1 topic
  15. Environmental Regulation26▲ 35×1 topic
  16. Fuzzy Mathematics25▲ 240×1 topic
  17. Set Pair Analysis25▲ 240×1 topic
  18. Digital Transformation22▲ 8.4×5 topics
  19. E-commerce20▲ 6.6×4 topics
  20. Innovation20▲ 3.8×16 topics
  21. Infrastructure20▲ 31×3 topics
  22. Financial Performance19▲ 6.5×9 topics
  23. Environmental Management19▲ 9.4×6 topics
  24. Public Investment18▲ 61×1 topic
  25. Taxation18▲ 42×1 topic
  26. Technology Acceptance Model18▲ 24×2 topics
  27. Online Shopping18▲ 19×2 topics
  28. Regulation17▲ 6.3×6 topics
  29. Information Systems17▲ 20×2 topics
  30. Risk Management17▲ 6.9×8 topics
  31. Finance17▲ 17×2 topics
  32. Structural Equation Modeling17▲ 17×2 topics
  33. User Satisfaction17▲ 17×2 topics
  34. Financial Markets17▲ 25×2 topics
  35. Consumer Trust17▲ 34×1 topic
  36. Partial Least Squares17▲ 34×1 topic
  37. Customer Satisfaction16▲ 10×6 topics
  38. Food Supply Chain16▲ 26×2 topics
  39. business impact15▲ 31×1 topic
  40. economic effects15▲ 31×1 topic

Which research topics does University of Finance - Marketing publish most on?

By volume in 2022–2025: Energy, Environment, Economic Growth, Research studies in Vietnam, Fiscal Policy and Economic Growth and Technology Adoption and User Behaviour.

Energy, Environment, Economic Growth: 26 fractional worksResearch studies in Vietnam: 25 fractional worksFiscal Policy and Econom…18Fiscal Policy and Economic Growth: 18 fractional worksTechnology Adoption and …17Technology Adoption and User Behaviour: 17 fractional worksCOVID-19 Pandemic Impacts: 15 fractional worksMarket Dynamics and Volatility: 13 fractional worksEnvironmental Sustainabi…11Environmental Sustainability in Business: 11 fractional worksBanking stability, regulation, efficiency: 9 fractional worksCustomer Service Quality and Loyalty: 9 fractional worksCorporate Finance and Governance: 9 fractional works
Economics and EconometricsEcologyInformation Systems and ManagementMarketing3 others

Area is fractional works; colour is the subfield each topic belongs to.

  1. 1 Energy, Environment, Economic Growth Economics and Econometrics 26 works
  2. 2 Research studies in Vietnam Ecology 25 works
  3. 3 Fiscal Policy and Economic Growth Economics and Econometrics 18 works
  4. 4 Technology Adoption and User Behaviour Information Systems and Management 17 works
  5. 5 COVID-19 Pandemic Impacts Economics and Econometrics 15 works
  6. 6 Market Dynamics and Volatility Economics and Econometrics 13 works
  7. 7 Environmental Sustainability in Business Marketing 11 works
  8. 8 Banking stability, regulation, efficiency Finance 9 works
  9. 9 Customer Service Quality and Loyalty Organizational Behavior and Human Resource Management 9 works
  10. 10 Corporate Finance and Governance Accounting 9 works

How open and international is its research?

Against the world’s own shares — the tick on each track. Both are shares of its output, so they sit on one scale and can be read against each other as well as against the world.

openly available75.2%not open24.8%

World: 28% of research is openly available.

with international co-authors8.6%domestic only91.4%

World: 19% is written across borders.

How has University of Finance - Marketing's research output changed?

Output in 2018–2022 was 1242% higher than in 2013–2017.

1990200020102020
grewheldshrank

The same series as a ribbon — one cell per year, darker for more. The line above answers how much; this answers when.

Other research institutions in Ho Chi Minh City

All research institutions in Ho Chi Minh City

Research measures only: rankings here say nothing about teaching, admissions or student experience. Comparable institutions and collaboration partners are in the interactive view on the map.