Heribert Meffert
Heribert Meffert publishes mostly in Strategy and Management, Management of Technology and Innovation and Marketing, on topics such as Corporate Governance and Management, Digital Innovation in Industries and Marketing and Advertising Strategies.
- World rank
- #63,293 of 1,633,909 ranked researchers
- Rank in Germany
- #4,281 of 86,443
- Works
- 254
- Citations
- 321
- Citations per work
- 1.3
What does Heribert Meffert research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Strategy and Management41% of their works
- 2Management of Technology and Innovation24% of their works
- 3Marketing8% of their works
- 4Organizational Behavior and Human Resource Management7% of their works
- 5Sociology and Political Science5% of their works
- 6Economics and Econometrics2% of their works
Research topics
- Corporate Governance and Management
- Digital Innovation in Industries
- Marketing and Advertising Strategies
- Corporate Social Responsibility and Sustainability
- Consumer behavior in food and health
- Flexible and Reconfigurable Manufacturing Systems
- Consumer Behavior in Brand Consumption and Identification
- Customer Service Quality and Loyalty
Which keywords describe Heribert Meffert's research?
The keywords of their largest research topics: Information Technology, Value Chains, Digital Transformation, Artificial Intelligence, Business Models, Brand Equity, Corporate Social Responsibility and IMC.
- Service Quality
- Flexible Automation
- Consumer Behavior
- Consumer Policy
- Sustainability
- IMC
- Brand Equity
- Artificial Intelligence
- Value Chains
- Information Technology
- Digital Transformation
- Business Models
- Corporate Social Responsibility
- Integrated Marketing Communication
- Behavioral Economics
- Brand Trust
- Customer Satisfaction
- Reconfigurable Manufacturing Systems
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 18 words, with their numbers
- Information Technology911 topic
- Value Chains911 topic
- Digital Transformation642 topics
- Artificial Intelligence581 topic
- Business Models581 topic
- Brand Equity132 topics
- Corporate Social Responsibility91 topic
- IMC91 topic
- Integrated Marketing Communication91 topic
- Sustainability91 topic
- Behavioral Economics61 topic
- Consumer Policy61 topic
- Brand Trust41 topic
- Consumer Behavior41 topic
- Customer Satisfaction41 topic
- Flexible Automation41 topic
- Reconfigurable Manufacturing Systems41 topic
- Service Quality41 topic
Where does Heribert Meffert work?
Heribert Meffert's main affiliation in the publication record is University of Münster, Germany.
How many publications and citations does Heribert Meffert have?
Science Explorer counts 254 works and 321 citations for Heribert Meffert, ranking #63,293 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.