John C. Mowen
John C. Mowen publishes mostly in Marketing, Sociology and Political Science and Social Psychology, on topics such as Consumer Behavior in Brand Consumption and Identification, Customer Service Quality and Loyalty and Motivation and Self-Concept in Sports.
- World rank
- #252,620 of 1,633,909 ranked researchers
- Rank in United States
- #98,520 of 358,040
- Works
- 37
- Citations
- 223
- Citations per work
- 6.0
What does John C. Mowen research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing16% of their works
- 2Sociology and Political Science13% of their works
- 3Social Psychology11% of their works
- 4Organizational Behavior and Human Resource Management11% of their works
- 5Applied Psychology4% of their works
- 6Gender Studies4% of their works
Research topics
- Consumer Behavior in Brand Consumption and Identification
- Customer Service Quality and Loyalty
- Motivation and Self-Concept in Sports
- Cognitive and psychological constructs research
- Psychology of Social Influence
- Culinary Culture and Tourism
- Sensory Analysis and Statistical Methods
- Aesthetic Perception and Analysis
Which keywords describe John C. Mowen's research?
The keywords of their largest research topics: Consumer Behavior, Service Quality, Brand Equity, Brand Trust, Emotional Responses, Customer Satisfaction, Perceived Value and Intrinsic Motivation.
- Neuroaesthetics
- Food Tourism
- Aesthetic Perception
- Self-Determination Theory
- Means-End Chain
- Intrinsic Motivation
- Customer Satisfaction
- Brand Trust
- Service Quality
- Consumer Behavior
- Brand Equity
- Emotional Responses
- Perceived Value
- Laddering Theory
- Obedience
- Social Norms
- Consumer Perception
- Gastronomy
- Sensory Analysis
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 19 words, with their numbers
- Consumer Behavior62 topics
- Service Quality52 topics
- Brand Equity41 topic
- Brand Trust41 topic
- Emotional Responses42 topics
- Customer Satisfaction31 topic
- Perceived Value31 topic
- Intrinsic Motivation21 topic
- Laddering Theory21 topic
- Means-End Chain21 topic
- Obedience21 topic
- Self-Determination Theory21 topic
- Social Norms21 topic
- Aesthetic Perception11 topic
- Consumer Perception11 topic
- Food Tourism11 topic
- Gastronomy11 topic
- Neuroaesthetics11 topic
- Sensory Analysis11 topic
Where does John C. Mowen work?
John C. Mowen's main affiliation in the publication record is Oklahoma State University Oklahoma City, United States.
How many publications and citations does John C. Mowen have?
Science Explorer counts 37 works and 223 citations for John C. Mowen, ranking #252,620 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.