Science Explorer Interactive view Map
Researcher · The University of Texas at El Paso · United States

Kenneth C. C. Yang

Kenneth C. C. Yang publishes mostly in Sociology and Political Science, Communication and Gender Studies, on topics such as Media Studies and Communication, Social Media and Politics and Consumer Behavior in Brand Consumption and Identification.

ORCID 0000-0002-4176-6219 OpenAlex
World rank
#349,399
of 1,633,909 ranked researchers
Rank in United States
#127,398
of 358,040
Works
28
Citations
122
Citations per work
4.4

What does Kenneth C. C. Yang research?

Sociology and Political Science: 26.5%Communication: 23.5%Gender Studies: 11.8%Information Systems and Management: 8.8%other fields: 29.4%26%top field
Sociology and Political Science26.5%Communication23.5%Gender Studies11.8%Information Systems and Management8.8%other fields29.4%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Sociology and Political Science26% of their works
  2. 2Communication24% of their works
  3. 3Gender Studies12% of their works
  4. 4Information Systems and Management9% of their works
  5. 5Marketing9% of their works
  6. 6Media Technology3% of their works

Research topics

Which keywords describe Kenneth C. C. Yang's research?

The keywords of their largest research topics: Social Media, Content Analysis, Online Communication, Agenda Setting, Digital Divide, Media Framing, Political Participation and Advertising.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 19 words, with their numbers
  1. Social Media93 topics
  2. Content Analysis72 topics
  3. Online Communication62 topics
  4. Agenda Setting41 topic
  5. Digital Divide41 topic
  6. Media Framing41 topic
  7. Political Participation41 topic
  8. Advertising31 topic
  9. Brand Trust31 topic
  10. Consumer Behavior31 topic
  11. Consumer Engagement31 topic
  12. Electronic Word-of-Mouth31 topic
  13. Gender Roles31 topic
  14. Information Systems31 topic
  15. Technology Acceptance Model31 topic
  16. Addiction21 topic
  17. Climate Change21 topic
  18. Public Perception21 topic
  19. Well-being21 topic

Where does Kenneth C. C. Yang work?

Kenneth C. C. Yang's main affiliation in the publication record is The University of Texas at El Paso, United States.

How many publications and citations does Kenneth C. C. Yang have?

Science Explorer counts 28 works and 122 citations for Kenneth C. C. Yang, ranking #349,399 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.