Lihua Huang
Lihua Huang publishes mostly in Strategy and Management, Sociology and Political Science and Management Information Systems, on topics such as Digital Marketing and Social Media, Customer Service Quality and Loyalty and Innovation and Knowledge Management.
- World rank
- #992,738 of 1,633,909 ranked researchers
- Rank in China
- #89,169 of 187,979
- Works
- 51
- Citations
- 101
- Citations per work
- 2.0
What does Lihua Huang research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Strategy and Management17% of their works
- 2Sociology and Political Science13% of their works
- 3Management Information Systems9% of their works
- 4Marketing8% of their works
- 5Information Systems and Management7% of their works
- 6Organizational Behavior and Human Resource Management7% of their works
Research topics
- Digital Marketing and Social Media
- Customer Service Quality and Loyalty
- Innovation and Knowledge Management
- Technology Adoption and User Behaviour
- ERP Systems Implementation and Impact
- Consumer Behavior in Brand Consumption and Identification
- Business Strategy and Innovation
- Competitive and Knowledge Intelligence
Which keywords describe Lihua Huang's research?
The keywords of their largest research topics: Strategic Alliances, Electronic Word-of-Mouth, Social Media, Knowledge Sharing, Small and Medium-sized Enterprises, Customer Satisfaction, Dynamic Capabilities and Information Systems.
- Implementation Procedures
- Coopetition
- Competitive Intelligence
- Brand Trust
- Service Quality
- Information Systems
- Customer Satisfaction
- Knowledge Sharing
- Electronic Word-of-Mouth
- Strategic Alliances
- Social Media
- Small and Medium-sized Enterprises
- Dynamic Capabilities
- Knowledge Transfer
- Technology Acceptance Model
- Business Networks
- Consumer Behavior
- Enterprise Resource Planning
- Information Management
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 19 words, with their numbers
- Strategic Alliances82 topics
- Electronic Word-of-Mouth71 topic
- Social Media71 topic
- Knowledge Sharing62 topics
- Small and Medium-sized Enterprises62 topics
- Customer Satisfaction51 topic
- Dynamic Capabilities51 topic
- Information Systems51 topic
- Knowledge Transfer51 topic
- Service Quality51 topic
- Technology Acceptance Model51 topic
- Brand Trust31 topic
- Business Networks31 topic
- Competitive Intelligence31 topic
- Consumer Behavior31 topic
- Coopetition31 topic
- Enterprise Resource Planning31 topic
- Implementation Procedures31 topic
- Information Management31 topic
Where does Lihua Huang work?
Lihua Huang's main affiliation in the publication record is Fudan University, China.
How many publications and citations does Lihua Huang have?
Science Explorer counts 51 works and 101 citations for Lihua Huang, ranking #992,738 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Other researchers named Lihua Huang
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