Peter J. LaPlaca
Peter J. LaPlaca publishes mostly in Sociology and Political Science, Marketing and Strategy and Management, on topics such as Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification and Customer Service Quality and Loyalty.
- World rank
- #218,766 of 1,633,909 ranked researchers
- Rank in United States
- #87,316 of 358,040
- Works
- 24
- Citations
- 117
- Citations per work
- 4.9
What does Peter J. LaPlaca research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Sociology and Political Science25% of their works
- 2Marketing25% of their works
- 3Strategy and Management25% of their works
- 4Organizational Behavior and Human Resource Management19% of their works
- 5History and Philosophy of Science6% of their works
Research topics
Which keywords describe Peter J. LaPlaca's research?
The keywords of their largest research topics: Customer Relationship Management, Brand Equity, Electronic Word-of-Mouth, Social Media, Brand Trust, Consumer Behavior, Customer Satisfaction and Service Quality.
- Scientific Writing
- Management Systems
- Integrated Marketing Communication
- Coopetition
- Value Chains
- Service Quality
- Consumer Behavior
- Social Media
- Brand Equity
- Customer Relationship Management
- Electronic Word-of-Mouth
- Brand Trust
- Customer Satisfaction
- Information Technology
- Business Networks
- IMC
- Integration
- Publication
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 18 words, with their numbers
- Customer Relationship Management62 topics
- Brand Equity42 topics
- Electronic Word-of-Mouth41 topic
- Social Media41 topic
- Brand Trust31 topic
- Consumer Behavior31 topic
- Customer Satisfaction31 topic
- Service Quality31 topic
- Information Technology21 topic
- Value Chains21 topic
- Business Networks11 topic
- Coopetition11 topic
- IMC11 topic
- Integrated Marketing Communication11 topic
- Integration11 topic
- Management Systems11 topic
- Publication11 topic
- Scientific Writing11 topic
Where does Peter J. LaPlaca work?
Peter J. LaPlaca's main affiliation in the publication record is Vernon College, United States.
How many publications and citations does Peter J. LaPlaca have?
Science Explorer counts 24 works and 117 citations for Peter J. LaPlaca, ranking #218,766 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.