Qinghua Zhu
Qinghua Zhu publishes mostly in Sociology and Political Science, Communication and Marketing, on topics such as Digital Marketing and Social Media, Technology Adoption and User Behaviour and Mobile Health and mHealth Applications.
- World rank
- #573,675 of 1,633,909 ranked researchers
- Rank in China
- #40,763 of 187,979
- Works
- 33
- Citations
- 86
- Citations per work
- 2.6
What does Qinghua Zhu research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Sociology and Political Science32% of their works
- 2Communication13% of their works
- 3Marketing8% of their works
- 4Information Systems and Management8% of their works
- 5General Health Professions8% of their works
- 6Management of Technology and Innovation5% of their works
Research topics
Which keywords describe Qinghua Zhu's research?
The keywords of their largest research topics: Social Media, User-Generated Content, Consumer Engagement, Electronic Word-of-Mouth, Online Communication, Information Systems, Technology Acceptance Model and Addiction.
- Opinion Mining
- Innovation
- Well-being
- Political Participation
- Knowledge Sharing
- Addiction
- Information Systems
- Electronic Word-of-Mouth
- User-Generated Content
- Social Media
- Consumer Engagement
- Online Communication
- Technology Acceptance Model
- Digital Divide
- Mobile Health
- Virtual Communities
- mHealth
- Open Source Software
- Sentiment Analysis
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 19 words, with their numbers
- Social Media125 topics
- User-Generated Content62 topics
- Consumer Engagement51 topic
- Electronic Word-of-Mouth51 topic
- Online Communication42 topics
- Information Systems31 topic
- Technology Acceptance Model31 topic
- Addiction21 topic
- Digital Divide21 topic
- Knowledge Sharing21 topic
- Mobile Health21 topic
- Political Participation21 topic
- Virtual Communities21 topic
- Well-being21 topic
- mHealth21 topic
- Innovation11 topic
- Open Source Software11 topic
- Opinion Mining11 topic
- Sentiment Analysis11 topic
Where does Qinghua Zhu work?
Qinghua Zhu's main affiliation in the publication record is Nanjing University, China.
How many publications and citations does Qinghua Zhu have?
Science Explorer counts 33 works and 86 citations for Qinghua Zhu, ranking #573,675 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Other researchers named Qinghua Zhu
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