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Researcher · Berlin School of Economics and Law · Germany

Ralf T. Kreutzer

Ralf T. Kreutzer publishes mostly in Management of Technology and Innovation, Strategy and Management and Marketing, on topics such as Digital Innovation in Industries, Corporate Governance and Management and Marketing and Advertising Strategies.

OpenAlex
World rank
#1,111,001
of 1,633,909 ranked researchers
Rank in Germany
#63,823
of 86,443
Works
136
Citations
32
Citations per work
0.2

What does Ralf T. Kreutzer research?

Management of Technology and Innovation: 30.4%Strategy and Management: 27.0%Marketing: 12.8%Sociology and Political Science: 8.8%other fields: 21.0%30%top field
Management of Technology and Innovation30.4%Strategy and Management27.0%Marketing12.8%Sociology and Political Science8.8%other fields21.0%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Management of Technology and Innovation30% of their works
  2. 2Strategy and Management27% of their works
  3. 3Marketing13% of their works
  4. 4Sociology and Political Science9% of their works
  5. 5Political Science and International Relations3% of their works
  6. 6Organizational Behavior and Human Resource Management3% of their works

Research topics

Which keywords describe Ralf T. Kreutzer's research?

The keywords of their largest research topics: Sustainable Development, Artificial Intelligence, Customer Experience, Business Models, Digital Transformation, Customer Relationship Management, Information Technology and Value Chains.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 21 words, with their numbers
  1. Sustainable Development482 topics
  2. Artificial Intelligence472 topics
  3. Customer Experience472 topics
  4. Business Models451 topic
  5. Digital Transformation451 topic
  6. Customer Relationship Management422 topics
  7. Information Technology381 topic
  8. Value Chains381 topic
  9. Brand Equity162 topics
  10. IMC121 topic
  11. Integrated Marketing Communication121 topic
  12. Brand Trust41 topic
  13. Consumer Behavior41 topic
  14. Electronic Word-of-Mouth41 topic
  15. Governance41 topic
  16. Leadership41 topic
  17. Social Media41 topic
  18. Interdisciplinary Research31 topic
  19. Social Innovation31 topic
  20. Chatbots21 topic
  21. Service Robots21 topic

Where does Ralf T. Kreutzer work?

Ralf T. Kreutzer's main affiliation in the publication record is Berlin School of Economics and Law, Germany.

How many publications and citations does Ralf T. Kreutzer have?

Science Explorer counts 136 works and 32 citations for Ralf T. Kreutzer, ranking #1,111,001 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.