Ralf Terlutter
Ralf Terlutter publishes mostly in Marketing, Strategy and Management and Sociology and Political Science, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Digital Innovation in Industries.
- World rank
- #634,828 of 1,633,909 ranked researchers
- Rank in Austria
- #4,368 of 10,230
- Works
- 42
- Citations
- 146
- Citations per work
- 3.5
What does Ralf Terlutter research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing21% of their works
- 2Strategy and Management17% of their works
- 3Sociology and Political Science12% of their works
- 4Management of Technology and Innovation7% of their works
- 5Organizational Behavior and Human Resource Management5% of their works
- 6Information Systems and Management5% of their works
Research topics
- Consumer Behavior in Brand Consumption and Identification
- Digital Marketing and Social Media
- Digital Innovation in Industries
- Environmental Sustainability in Business
- Corporate Governance and Management
- Customer Service Quality and Loyalty
- Corporate Social Responsibility Reporting
- Art History and Market Analysis
Which keywords describe Ralf Terlutter's research?
The keywords of their largest research topics: Consumer Behavior, Customer Relationship Management, Brand Equity, Brand Trust, Electronic Word-of-Mouth, Social Media, Business Models and Digital Transformation.
- Investment
- Service Quality
- Customer Satisfaction
- Value Chains
- Green Consumption
- Digital Transformation
- Social Media
- Brand Trust
- Customer Relationship Management
- Consumer Behavior
- Brand Equity
- Electronic Word-of-Mouth
- Business Models
- Environmental Innovation
- Information Technology
- Corporate Social Responsibility
- Financial Performance
- Art Market
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 18 words, with their numbers
- Consumer Behavior122 topics
- Customer Relationship Management102 topics
- Brand Equity81 topic
- Brand Trust81 topic
- Electronic Word-of-Mouth61 topic
- Social Media61 topic
- Business Models41 topic
- Digital Transformation41 topic
- Environmental Innovation41 topic
- Green Consumption41 topic
- Information Technology41 topic
- Value Chains41 topic
- Corporate Social Responsibility31 topic
- Customer Satisfaction31 topic
- Financial Performance31 topic
- Service Quality31 topic
- Art Market21 topic
- Investment21 topic
Where does Ralf Terlutter work?
Ralf Terlutter's main affiliation in the publication record is University of Klagenfurt, Austria.
How many publications and citations does Ralf Terlutter have?
Science Explorer counts 42 works and 146 citations for Ralf Terlutter, ranking #634,828 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.