Sun Ying
Sun Ying publishes mostly in Marketing, Sociology and Political Science and Information Systems and Management, on topics such as Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification and Power Systems and Technologies.
- World rank
- #712,558 of 1,633,909 ranked researchers
- Rank in China
- #55,580 of 187,979
- Works
- 17
- Citations
- 53
- Citations per work
- 3.1
What does Sun Ying research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing23% of their works
- 2Sociology and Political Science23% of their works
- 3Information Systems and Management8% of their works
- 4Organizational Behavior and Human Resource Management8% of their works
- 5Education8% of their works
- 6Gender Studies8% of their works
Research topics
- Digital Marketing and Social Media
- Consumer Behavior in Brand Consumption and Identification
- Power Systems and Technologies
- Environmental Sustainability in Business
- Customer Service Quality and Loyalty
- Technology Adoption and User Behaviour
- Q Methodology Applications
- Knowledge Management in Higher Education
Which keywords describe Sun Ying's research?
The keywords of their largest research topics: Consumer Behavior, Electronic Word-of-Mouth, Social Media, Brand Equity, Brand Trust, CIM XML, Common Information Model and Customer Satisfaction.
- Subjectivity
- Q Methodology
- Information Systems
- Environmental Innovation
- Customer Satisfaction
- CIM XML
- Brand Equity
- Electronic Word-of-Mouth
- Consumer Behavior
- Social Media
- Brand Trust
- Common Information Model
- Education Innovation
- Green Consumption
- Knowledge Management
- Service Quality
- Technology Acceptance Model
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 17 words, with their numbers
- Consumer Behavior32 topics
- Electronic Word-of-Mouth31 topic
- Social Media31 topic
- Brand Equity21 topic
- Brand Trust21 topic
- CIM XML11 topic
- Common Information Model11 topic
- Customer Satisfaction11 topic
- Education Innovation11 topic
- Environmental Innovation11 topic
- Green Consumption11 topic
- Information Systems11 topic
- Knowledge Management11 topic
- Q Methodology11 topic
- Service Quality11 topic
- Subjectivity11 topic
- Technology Acceptance Model11 topic
Where does Sun Ying work?
Sun Ying's main affiliation in the publication record is South Central Minzu University, China.
How many publications and citations does Sun Ying have?
Science Explorer counts 17 works and 53 citations for Sun Ying, ranking #712,558 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Other researchers named Sun Ying
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