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Sun Ying

Sun Ying publishes mostly in Marketing, Sociology and Political Science and Information Systems and Management, on topics such as Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification and Power Systems and Technologies.

World rank
#712,558
of 1,633,909 ranked researchers
Rank in China
#55,580
of 187,979
Works
17
Citations
53
Citations per work
3.1

What does Sun Ying research?

Marketing: 23.1%Sociology and Political Science: 23.1%Information Systems and Management: 7.7%Organizational Behavior and Human Resource Management: 7.7%other fields: 38.4%23%top field
Marketing23.1%Sociology and Political Science23.1%Information Systems and Management7.7%Organizational Behavior and Human Resource Management7.7%other fields38.4%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Marketing23% of their works
  2. 2Sociology and Political Science23% of their works
  3. 3Information Systems and Management8% of their works
  4. 4Organizational Behavior and Human Resource Management8% of their works
  5. 5Education8% of their works
  6. 6Gender Studies8% of their works

Research topics

Which keywords describe Sun Ying's research?

The keywords of their largest research topics: Consumer Behavior, Electronic Word-of-Mouth, Social Media, Brand Equity, Brand Trust, CIM XML, Common Information Model and Customer Satisfaction.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Consumer Behavior32 topics
  2. Electronic Word-of-Mouth31 topic
  3. Social Media31 topic
  4. Brand Equity21 topic
  5. Brand Trust21 topic
  6. CIM XML11 topic
  7. Common Information Model11 topic
  8. Customer Satisfaction11 topic
  9. Education Innovation11 topic
  10. Environmental Innovation11 topic
  11. Green Consumption11 topic
  12. Information Systems11 topic
  13. Knowledge Management11 topic
  14. Q Methodology11 topic
  15. Service Quality11 topic
  16. Subjectivity11 topic
  17. Technology Acceptance Model11 topic

Where does Sun Ying work?

Sun Ying's main affiliation in the publication record is South Central Minzu University, China.

How many publications and citations does Sun Ying have?

Science Explorer counts 17 works and 53 citations for Sun Ying, ranking #712,558 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Other researchers named Sun Ying

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