Andreas Strebinger
Andreas Strebinger publishes mostly in Marketing, Strategy and Management and Management of Technology and Innovation, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Innovation in Industries and Corporate Governance and Management.
- World rank
- #1,572,402 of 1,633,909 ranked researchers
- Rank in Austria
- #9,903 of 10,230
- Works
- 24
- Citations
- 12
- Citations per work
- 0.5
What does Andreas Strebinger research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing36% of their works
- 2Strategy and Management18% of their works
- 3Management of Technology and Innovation14% of their works
- 4Sociology and Political Science10% of their works
- 5Language and Linguistics8% of their works
- 6Organizational Behavior and Human Resource Management4% of their works
Research topics
- Consumer Behavior in Brand Consumption and Identification
- Digital Innovation in Industries
- Corporate Governance and Management
- Consumer Market Behavior and Pricing
- Digital Marketing and Social Media
- Linguistic research and analysis
- Language, Discourse, Communication Strategies
- Marketing and Advertising Strategies
Which keywords describe Andreas Strebinger's research?
The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Community, Brand Trust, E-commerce, Customer Relationship Management, Business Models and Digital Transformation.
- Language Variation
- Integrated Marketing Communication
- Discourse Analysis
- Social Media
- Marketing Strategies
- Value Chains
- Digital Transformation
- Customer Relationship Management
- Brand Trust
- Brand Equity
- Consumer Behavior
- Brand Community
- E-commerce
- Business Models
- Information Technology
- Electronic Word-of-Mouth
- Retail Economics
- Conversation Analysis
- IMC
- Interactional Linguistics
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 20 words, with their numbers
- Consumer Behavior122 topics
- Brand Equity112 topics
- Brand Community91 topic
- Brand Trust91 topic
- E-commerce92 topics
- Customer Relationship Management82 topics
- Business Models61 topic
- Digital Transformation61 topic
- Information Technology51 topic
- Value Chains51 topic
- Electronic Word-of-Mouth31 topic
- Marketing Strategies31 topic
- Retail Economics31 topic
- Social Media31 topic
- Conversation Analysis21 topic
- Discourse Analysis21 topic
- IMC21 topic
- Integrated Marketing Communication21 topic
- Interactional Linguistics21 topic
- Language Variation21 topic
Where does Andreas Strebinger work?
Andreas Strebinger's main affiliation in the publication record is MODUL University Vienna, Austria.
How many publications and citations does Andreas Strebinger have?
Science Explorer counts 24 works and 12 citations for Andreas Strebinger, ranking #1,572,402 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.