Science Explorer Back to mapMap
Discussion
Topic · Marketing

Consumer Market Behavior and Pricing

Consumer Market Behavior and Pricing is a research topic within Marketing. Science Explorer counts 33k research works in it since 1950. 10.0% of them reached the world's top 10% most cited for their field and year.

This cluster of papers explores the economic analysis of retail and marketing strategies, focusing on topics such as consumer behavior, online advertising, price perception, brand loyalty, store brands, market competition, and e-commerce. It delves into the impact of various promotional tactics, the influence of store image on consumer perceptions, and the dynamics of consumer demand in the digital age.

  • Retail Economics
  • Marketing Strategies
  • Consumer Behavior
  • Online Advertising
  • Price Perception
  • Brand Loyalty
  • Store Brands
  • Market Competition
  • Consumer Choice
  • E-commerce
Research works
33k
fractional, since 1950
In the world top 10%
3.3k
per year above
Top-10% rate
10.0%
share of its works in the world top 10%
Growth, 2018-21 → 2022-25
+4%
the tick is no change
Largest producer
United States
33% of the 10 largest, 2022-now
Consumer Market Behavior and Pricing

Which countries lead Consumer Market Behavior and Pricing research?

By volume, the United States and China publish the most (1.4k and 1.3k works in 2022-now).

By volume, 2022-now

  1. 1 United States 1.4k works
  2. 2 China 1.3k works
  3. 3 India 429 works
  4. 4 Germany 300 works
  5. 5 United Kingdom 230 works
  6. 6 Canada 151 works
  7. 7 Japan 146 works
  8. 8 France 130 works
  9. 9 Türkiye 117 works
  10. 10 Indonesia 114 works

How concentrated that is

The same countries as shares of everything the list above accounts for. A node where two countries do two thirds of the work and one spread evenly across twelve read alike as a ranking and not at all alike here.

United States: 33.1%China: 29.2%India: 10.0%Germany: 7.0%6 others listed: 20.7%33%largest
United States1,423 · 33.1%China1,254 · 29.2%India429 · 10.0%Germany300 · 7.0%6 others listed889 · 20.7%

Shares of the rows listed above, not of the whole node.

Which institutions lead Consumer Market Behavior and Pricing research?

By volume in 2022-now, University of Science and Technology of China publishes the most Consumer Market Behavior and Pricing research, followed by Cornell University and Columbia University.

By volume, 2022-now

  1. 1 University of Science and Technology of ChinaChina 34 works
  2. 2 Cornell UniversityUnited States 29 works
  3. 3 Columbia UniversityUnited States 26 works
  4. 4 New York UniversityUnited States 24 works
  5. 5 Centre National de la Recherche ScientifiqueFrance 24 works
  6. 6 Hong Kong Polytechnic UniversityChina 23 works
  7. 7 University of ChicagoUnited States 22 works
  8. 8 Shanghai Jiao Tong UniversityChina 22 works
  9. 9 University of TorontoCanada 22 works
  10. 10 Tsinghua UniversityChina 21 works

Who are the leading researchers in Consumer Market Behavior and Pricing?

The most-cited researchers publishing on Consumer Market Behavior and Pricing include Amos Tversky, Daniel Levy and Andrei Shleifer.

  1. 1 Amos Tversky United States 327k citations
  2. 2 Daniel Levy United States 245k citations
  3. 3 Andrei Shleifer United States 234k citations
  4. 4 Marko Sarstedt Germany 221k citations
  5. 5 Christian M. Ringle Germany 215k citations
  6. 6 Claes Fornell United States 198k citations
  7. 7 Bruce Leonard Miller United States 196k citations

Ranked by citations received across their whole record, among researchers with at least three works on this topic.

What are the most cited papers in Consumer Market Behavior and Pricing?

The most cited paper in Consumer Market Behavior and Pricing is "Matrix Factorization Techniques for Recommender Systems" (Yehuda Koren, Robert Bell, Chris T. Volinsky, 2009), with 11,958 citations. Next come "A Simple Model of Herd Behavior" (6,671) and "Loss Aversion in Riskless Choice: A Reference-Dependent Model" (6,543).

Most cited papers
#PaperReleasedCitations
1 Matrix Factorization Techniques for Recommender Systems Yehuda Koren, Robert Bell, Chris T. Volinsky · Computer Aug 2009 11,958
2 A Simple Model of Herd Behavior Abhijit G. Banerjee · The Quarterly Journal of Economics Aug 1992 6,671
3 Loss Aversion in Riskless Choice: A Reference-Dependent Model Amos Tversky, Daniel J. Kahneman · The Quarterly Journal of Economics Nov 1991 6,543
4 Optimal Auction Design Roger B. Myerson · Mathematics of Operations Research Feb 1981 6,188
5 The Effect of Word of Mouth on Sales: Online Book Reviews Judith A. Chevalier, Dina Mayzlin · Journal of Marketing Research 11 Jul 2006 6,062
All 99 most cited papers, with filters and sorting

Where is Consumer Market Behavior and Pricing research done?

The largest centres of Consumer Market Behavior and Pricing research in 2022-now are Beijing (China), Shanghai (China), Nanjing (China) and New York (United States). Among places with at least 20 works in it, it is an unusually large share of all research in Richardson.

Largest cities, 2022-now

  1. 1 BeijingChina 180 works
  2. 2 ShanghaiChina 142 works
  3. 3 NanjingChina 83 works
  4. 4 New YorkUnited States 76 works
  5. 5 LondonUnited Kingdom 75 works
  6. 6 Hong KongChina 70 works
  7. 7 TokyoJapan 69 works
  8. 8 GuangzhouChina 65 works
  9. 9 SeoulSouth Korea 58 works
  10. 10 WuhanChina 54 works

Where it is the local speciality

  1. RichardsonUS · 21.4 works18×
← less than its size predicts1×more →

Location quotient: how much more of its research is in Consumer Market Behavior and Pricing than the world average.

See Consumer Market Behavior and Pricing on the map

Where is the best place to study Consumer Market Behavior and Pricing?

Among universities, judged by research, University of Science and Technology of China, Hong Kong Polytechnic University and Tianjin University score highest, combining excellence, specialisation, size, growth and international reach. Research strength is one signal when choosing where to study; it does not measure teaching.

0%20%40%mean 19.95%fractional works in this field (log) →share of work in the world top 10% →Tianjin UniversityUniversity of Scienc…South China Universi…Hong Kong Polytechni…
above the meannear itbelow it

One dot per university in the first ten of the table below, at the default weights. The upper left is the interesting corner: small places doing unusually strong work.

Excellenceshare of its work in the world top 10%, 2022-now and all time averaged
40%
Specialisationhow much of its work is in this field, counted up to 10× the world share
10%
Sizeits output in this field, on a log scale
30%
Growthoutput growth, counted from -20% to +20%
10%
Internationalshare of its work with a co-author abroad
10%
Each slider sets a weight; the share it gets of the score is beside it.
#UniversityScoreTop 10%SpecialisationWorksGrowth
1University of Science and Technology of ChinaChina 84.523.6%5.8×34 +32.1%
2Hong Kong Polytechnic UniversityChina 80.321.7%5.2×22 +10.4%
3Tianjin UniversityChina 65.623.7%3.0×18 -3.0%
4South China University of TechnologyChina 64.223.6%3.3×18 +14.3%
5Northeastern UniversityChina 63.430.8%3.1×14 +13.0%
6Columbia UniversityUnited States 63.313.6%4.8×26 -19.0%
7University of Hong KongChina 62.814.4%3.9×18 +24.0%
8New York UniversityUnited States 61.816.4%4.2×24 -22.3%
9University of ChicagoUnited States 61.314.3%5.2×22 -18.1%
10Stanford UniversityUnited States 61.317.4%2.9×21 -22.7%

Universities only. The score blends excellence (40%), size (30%), specialisation (10%), growth (10%), international reach (10%), 2022-now; growth compares 2018-21 with 2022-25 and counts up to +20%, since a jump from a small base is mostly noise.

Every institution in Consumer Market Behavior and Pricing, country by country

Is Consumer Market Behavior and Pricing research growing?

Output in 2022-2025 was 4% higher than in 2018-2021, peaking in 2025. The fastest-growing topics are Consumer Market Behavior and Pricing.

still counting19801990200020102020
grewheldshrank

The same series as a ribbon: one cell per year, darker for more. The line above answers how much; this answers when.

Its share of all research

Growing output can still be a shrinking share: all of science grows. This is Consumer Market Behavior and Pricing as a percentage of every work published that year, 0.024% in 2024.

still counting0.020%0.040%0.060%Consumer Market Behavior and Pricing0.023% in 202519801990200020102020

Fractional works of Consumer Market Behavior and Pricing over all fractional works that year. How the balance of science has shifted.

How much of it reaches the world top 10%

Year by year.

still counting5%10%15%Consumer Market Behavior and Pricing10.2% in 2025200020102020

Of each year's works in it, the share that reached the world's 10% most cited for their field and year. A field is the world for its own topics, so there is no other line to hold it against.

Which topics inside it are moving

Growth and decline on one axis around a shared zero. Two lists side by side hide the thing that matters: whether the growth dwarfs the decline, or the other way round.

Discussion

Ask a question or share a note about Consumer Market Behavior and Pricing. Posts are plain text and can be reported.