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American History and Culture

American History and Culture is a research topic within Marketing. Science Explorer counts 16k research works in it since 1950. 10.2% of them reached the world's top 10% most cited for their field and year.

This cluster of papers explores the historical development of branding and marketing strategies, including the evolution of consumer goods, globalization of markets, entrepreneurship, and the significance of trademarks. It delves into the impact of advertising, product differentiation, and the expansion of markets on the growth of multinational enterprises.

  • Branding
  • Marketing
  • History
  • Consumer Goods
  • Globalization
  • Trademark
  • Entrepreneurship
  • Advertising
  • Product Differentiation
  • Market Expansion
Research works
16k
fractional, since 1950
In the world top 10%
1.6k
per year above
Top-10% rate
10.2%
share of its works in the world top 10%
Growth, 2018-21 → 2022-25
-16%
the tick is no change
Largest producer
United States
79% of the 10 largest, 2022-now
American History and Culture

Which countries lead American History and Culture research?

By volume, the United States and the United Kingdom publish the most (1k and 97 works in 2022-now).

By volume, 2022-now

  1. 1 United States 1k works
  2. 2 United Kingdom 97 works
  3. 3 Canada 46 works
  4. 4 France 31 works
  5. 5 Germany 24 works
  6. 6 Australia 18 works
  7. 7 Russia 16 works
  8. 8 Netherlands 11 works
  9. 9 Italy 11 works
  10. 10 China 11 works

How concentrated that is

The same countries as shares of everything the list above accounts for. A node where two countries do two thirds of the work and one spread evenly across twelve read alike as a ranking and not at all alike here.

United States: 79.1%United Kingdom: 7.6%Canada: 3.6%France: 2.4%6 others listed: 7.2%79%largest
United States1,009 · 79.1%United Kingdom97 · 7.6%Canada46 · 3.6%France31 · 2.4%6 others listed92 · 7.2%

Shares of the rows listed above, not of the whole node.

Which institutions lead American History and Culture research?

By volume in 2022-now, Film Independent publishes the most American History and Culture research, followed by City University of New York and University of Chicago.

By volume, 2022-now

  1. 1 Film IndependentUnited States 19 works
  2. 2 City University of New YorkUnited States 14 works
  3. 3 University of ChicagoUnited States 12 works
  4. 4 University of North Carolina at Chapel HillUnited States 11 works
  5. 5 University of California, Santa BarbaraUnited States 9 works
  6. 6 University of VirginiaUnited States 9 works
  7. 7 Pennsylvania State UniversityUnited States 8 works
  8. 8 Indiana UniversityUnited States 8 works
  9. 9 Yale UniversityUnited States 8 works
  10. 10 Brigham Young UniversityUnited States 8 works

Who are the leading researchers in American History and Culture?

The most-cited researchers publishing on American History and Culture include F. Stuart Chapin, Robert A. Holt and Robert B. Jackson.

  1. 1 F. Stuart Chapin United States 185k citations
  2. 2 Robert A. Holt Canada 156k citations
  3. 3 Robert B. Jackson United States 149k citations
  4. 4 Norman K. Denzin United States 130k citations

Ranked by citations received across their whole record, among researchers with at least three works on this topic.

What are the most cited papers in American History and Culture?

The most cited paper in American History and Culture is "The Visible Hand: The Managerial Revolution in American Business" (W. Elliot Brownlee, Alfred D. Chandler, 1978), with 2,385 citations. Next come "Discovering the News: A Social History of American Newspapers" (1,465) and "Scenes of Subjection: Terror, Slavery, and Self-Making in Nineteenth- Century America." (1,417).

Most cited papers
#PaperReleasedCitations
1 The Visible Hand: The Managerial Revolution in American Business W. Elliot Brownlee, Alfred D. Chandler · Journal of American History Dec 1978 2,385
2 Discovering the News: A Social History of American Newspapers Thomas C. Leonard, Michael S. Schudson · Journal of American History Sep 1979 1,465
3 Scenes of Subjection: Terror, Slavery, and Self-Making in Nineteenth- Century America. Nell Irvin Painter, Saidiya Hartman · Journal of American History Sep 1998 1,417
4 A Sociology of Quantification Wendy Nelson Espeland, Mitchell L. Stevens · European Journal of Sociology Dec 2008 1,230
5 The objectivity norm in American journalism* Michael S. Schudson · Journalism Aug 2001 1,134
All 100 most cited papers, with filters and sorting

Where is American History and Culture research done?

The largest centres of American History and Culture research in 2022-now are New York (United States), Washington D.C. (United States), Los Angeles (United States) and Chicago (United States).

Largest cities, 2022-now

  1. 1 New YorkUnited States 34 works
  2. 2 Washington D.C.United States 29 works
  3. 3 Los AngelesUnited States 29 works
  4. 4 ChicagoUnited States 22 works
  5. 5 LondonUnited Kingdom 19 works
  6. 6 BostonUnited States 12 works
  7. 7 Chapel HillUnited States 11 works
  8. 8 AtlantaUnited States 10 works
  9. 9 Santa BarbaraUnited States 9 works
  10. 10 PhiladelphiaUnited States 9 works
See American History and Culture on the map

Where is the best place to study American History and Culture?

Among universities, judged by research, University of Chicago, City University of New York and University of Virginia score highest, combining citation excellence, specialisation, size, growth and international reach. Research strength is one signal when choosing where to study; it does not measure teaching.

0%5%10%15%mean 9.82%fractional works in this field (log) →share of work in the world top 10% →City University of N…University of VirginiaUniversity of North …University of Chicago
above the meannear itbelow it

One dot per university in the first ten of the table below, at the default weights. The upper left is the interesting corner: small places doing unusually strong work.

Citation excellenceshare of its work in the world top 10%, 2022-now and all time averaged
40%
Specialisationhow much of its work is in this field, counted up to 10× the world share
10%
Sizeits output in this field, on a log scale
30%
Growthoutput growth, counted from -20% to +20%
10%
Internationalshare of its work with a co-author abroad
10%
Each slider sets a weight; the share it gets of the score is beside it.
#UniversityScoreTop 10%SpecialisationWorksGrowth
1University of ChicagoUnited States 84.76.8%12.1×12 +95.7%
2City University of New YorkUnited States 79.413.0%22.0×14 -13.3%
3University of VirginiaUnited States 50.211.6%12.0×9 -22.6%
4University of North Carolina at Chapel HillUnited States 40.411.2%5.2×11 -74.2%
5University of California, Santa BarbaraUnited States 31.46.5%24.2×9 +171.5%

Universities only. The score blends citation excellence (40%), size (30%), specialisation (10%), growth (10%), international reach (10%), 2022-now; growth compares 2018-21 with 2022-25 and counts up to +20%, since a jump from a small base is mostly noise.

Every institution in American History and Culture, country by country

Is American History and Culture research growing?

Output in 2022-2025 was 16% lower than in 2018-2021, peaking in 2019.

still counting19801990200020102020
grewheldshrank

The same series as a ribbon: one cell per year, darker for more. The line above answers how much; this answers when.

Its share of all research

Growing output can still be a shrinking share: all of science grows. This is American History and Culture as a percentage of every work published that year, 0.0050% in 2024.

still counting0.020%0.040%0.060%American History and Culture0.0047% in 202519801990200020102020

Fractional works of American History and Culture over all fractional works that year. How the balance of science has shifted.

How much of it reaches the world top 10%

Year by year.

still counting5%10%15%American History and Culture9.8% in 2025200020102020

Of each year's works in it, the share that reached the world's 10% most cited for their field and year. A field is the world for its own topics, so there is no other line to hold it against.

Which topics inside it are moving

Growth and decline on one axis around a shared zero. Two lists side by side hide the thing that matters: whether the growth dwarfs the decline, or the other way round.

Discussion

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