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Consumer Behavior and Marketing Influence

Consumer Behavior and Marketing Influence is a research topic within Marketing. Science Explorer counts 34k research works in it since 1970. 9.8% of them reached the world's top 10% most cited for their field and year.

This cluster of papers focuses on consumer behavior, purchase decision making, and the factors influencing consumer choices in various industries such as retail, hospitality, and e-commerce. It explores the impact of brand image, service quality, customer satisfaction, e-wallet usage, online shopping, marketing mix elements, product quality, and trust on consumer preferences and decisions.

  • Consumer Behavior
  • Purchase Decision
  • Brand Image
  • Service Quality
  • Customer Satisfaction
  • E-Wallet
  • Online Shopping
  • Marketing Mix
  • Product Quality
  • Trust
Research works
34k
fractional, since 1970
In the world top 10%
3.3k
per year above
Top-10% rate
9.8%
share of its works in the world top 10%
Growth, 2018-21 → 2022-25
+90%
the tick is no change
Largest producer
Indonesia
94% of the 10 largest, 2022-now
Consumer Behavior and Marketing Influence

Which countries lead Consumer Behavior and Marketing Influence research?

By volume, Indonesia and ?? publish the most (19k and 543 works in 2022-now).

By volume, 2022-now

  1. 1 Indonesia 19k works
  2. 2 ?? 543 works
  3. 3 Malaysia 220 works
  4. 4 United States 107 works
  5. 5 India 72 works
  6. 6 Russia 39 works
  7. 7 Philippines 37 works
  8. 8 Bangladesh 36 works
  9. 9 China 28 works
  10. 10 Pakistan 26 works

How concentrated that is

The same countries as shares of everything the list above accounts for. A node where two countries do two thirds of the work and one spread evenly across twelve read alike as a ranking and not at all alike here.

Indonesia: 94.5%??: 2.7%Malaysia: 1.1%United States: 0.5%6 others listed: 1.2%94%largest
Indonesia19k · 94.5%??543 · 2.7%Malaysia220 · 1.1%United States107 · 0.5%6 others listed238 · 1.2%

Shares of the rows listed above, not of the whole node.

Which institutions lead Consumer Behavior and Marketing Influence research?

By volume in 2022-now, Universitas Patria Artha publishes the most Consumer Behavior and Marketing Influence research, followed by University of Pembangunan Nasional Veteran Jawa Timur and Universitas Islam Negeri Sumatera Utara.

By volume, 2022-now

  1. 1 Universitas Patria ArthaIndonesia 827 works
  2. 2 University of Pembangunan Nasional Veteran Jawa TimurIndonesia 386 works
  3. 3 Universitas Islam Negeri Sumatera UtaraIndonesia 258 works
  4. 4 Institut Agama Islam Negeri BengkuluIndonesia 245 works
  5. 5 Universitas Informatika dan Bisnis IndonesiaIndonesia 237 works
  6. 6 Tarumanagara UniversityIndonesia 237 works
  7. 7 Telkom UniversityIndonesia 227 works
  8. 8 Universitas TrisaktiIndonesia 226 works
  9. 9 Universitas Muhammadiyah SidoarjoIndonesia 223 works
  10. 10 University of BrawijayaIndonesia 220 works

What are the most cited papers in Consumer Behavior and Marketing Influence?

The most cited paper in Consumer Behavior and Marketing Influence is "What drives Malaysian m‐commerce adoption? An empirical analysis" (Toh Tsu Wei, Govindan Marthandan, Alain Yee‐Loong Chong et al., 2009), with 553 citations. Next come "Factors Influencing Online Shopping Behavior: The Mediating Role of Purchase Intention" (489) and "The role of Islamic religiosity on the relationship between perceived value and tourist satisfaction" (434).

Most cited papers
#PaperReleasedCitations
1 What drives Malaysian m‐commerce adoption? An empirical analysis Toh Tsu Wei, Govindan Marthandan, Alain Yee‐Loong Chong et al. · Industrial Management & Data Systems 14 Mar 2009 553
2 Factors Influencing Online Shopping Behavior: The Mediating Role of Purchase Intention Yi Jin Lim, Abdullah Osman, Shahrul Nizam Salahuddin et al. · Procedia Economics and Finance Open access 2016 489
3 The role of Islamic religiosity on the relationship between perceived value and tourist satisfaction Riyad Eid, Hatem Osman El-Gohary · Tourism Management 28 Aug 2014 434
4 Examining university students’ behavioural intention to use e-learning during the COVID-19 pandemic: An extended TAM model Mailizar Mailizar, Damon Burg, Suci Maulina · Education and Information Technologies Open access 28 Apr 2021 365
5 Cashless Transactions: A Study on Intention and Adoption of e-Wallets Marvello Yang, Abdullah Al Mamun, Muhammad Mohiuddin et al. · Sustainability Open access 15 Jan 2021 320
All 99 most cited papers, with filters and sorting

Where is Consumer Behavior and Marketing Influence research done?

The largest centres of Consumer Behavior and Marketing Influence research in 2022-now are Jakarta (Indonesia), Bandung (Indonesia), Surabaya (Indonesia) and Makassar (Indonesia). Among places with at least 20 works in it, it is an unusually large share of all research in Sumedang Utara, Batam and Rantauprapat.

Largest cities, 2022-now

  1. 1 JakartaIndonesia 2.8k works
  2. 2 BandungIndonesia 1.4k works
  3. 3 SurabayaIndonesia 1.3k works
  4. 4 MakassarIndonesia 1.3k works
  5. 5 MedanIndonesia 1.1k works
  6. 6 SemarangIndonesia 711 works
  7. 7 MalangIndonesia 632 works
  8. 8 YogyakartaIndonesia 625 works
  9. 9 BengkuluIndonesia 506 works
  10. 10 DenpasarIndonesia 502 works

Where it is the local speciality

  1. Sumedang UtaraID · 90.5 works69×
  2. BatamID · 331.1 works41×
  3. RantauprapatID · 55.1 works39×
  4. ProbolinggoID · 38.4 works37×
  5. Bekasi44.9 works37×
  6. KebomasID · 63.9 works37×
  7. SitubondoID · 93.5 works37×
  8. Bandung104.3 works34×
← less than its size predicts1×more →

Location quotient: how much more of its research is in Consumer Behavior and Marketing Influence than the world average.

See Consumer Behavior and Marketing Influence on the map

Where is the best place to study Consumer Behavior and Marketing Influence?

Among universities, judged by research, Binus University, Multimedia Nusantara University and Universitas Esa Unggul score highest, combining excellence, specialisation, size, growth and international reach. Research strength is one signal when choosing where to study; it does not measure teaching.

0%20%40%mean 20.11%fractional works in this field (log) →share of work in the world top 10% →Multimedia Nusantara…Universitas Sunan GiriBinus UniversityUniversitas Esa Unggul
above the meannear itbelow it

One dot per university in the first ten of the table below, at the default weights. The upper left is the interesting corner: small places doing unusually strong work.

Excellenceshare of its work in the world top 10%, 2022-now and all time averaged
40%
Specialisationhow much of its work is in this field, counted up to 10× the world share
10%
Sizeits output in this field, on a log scale
30%
Growthoutput growth, counted from -20% to +20%
10%
Internationalshare of its work with a co-author abroad
10%
Each slider sets a weight; the share it gets of the score is beside it.
#UniversityScoreTop 10%SpecialisationWorksGrowth
1Binus UniversityIndonesia 69.421.4%19.4×180 +87.6%
2Multimedia Nusantara UniversityIndonesia 68.331.2%20.6×25 +102.8%
3Universitas Esa UnggulIndonesia 65.418.4%44.1×178 +331.9%
4Universitas Sunan GiriIndonesia 65.426.9%31.4×29 +1393.3%
5University of IndonesiaIndonesia 65.021.3%6.3×128 +67.0%
6Universitas Bhayangkara Jakarta RayaIndonesia 63.718.5%36.9×138 +730.5%
7Mercu Buana UniversityIndonesia 63.115.7%31.8×187 +40.3%
8Universitas Patria ArthaIndonesia 61.47.7%62.1×826 +53.7%
9Islamic University of IndonesiaIndonesia 61.316.8%21.9×124 +150.7%
10Universitas Indonesia Membangun 61.123.2%116.3×32 +1364.9%

Universities only. The score blends excellence (40%), size (30%), specialisation (10%), growth (10%), international reach (10%), 2022-now; growth compares 2018-21 with 2022-25 and counts up to +20%, since a jump from a small base is mostly noise.

Every institution in Consumer Behavior and Marketing Influence, country by country

Is Consumer Behavior and Marketing Influence research growing?

Output in 2022-2025 was 90% higher than in 2018-2021, peaking in 2023. The fastest-growing topics are Consumer Behavior and Marketing Influence.

still counting19801990200020102020
grewheldshrank

The same series as a ribbon: one cell per year, darker for more. The line above answers how much; this answers when.

Its share of all research

Growing output can still be a shrinking share: all of science grows. This is Consumer Behavior and Marketing Influence as a percentage of every work published that year, 0.087% in 2024.

still counting0.050%0.10%Consumer Behavior and Marketing Influence0.080% in 202519801990200020102020

Fractional works of Consumer Behavior and Marketing Influence over all fractional works that year. How the balance of science has shifted.

How much of it reaches the world top 10%

Year by year.

still counting5%10%15%Consumer Behavior and Marketing Influence9.6% in 202520102020

Of each year's works in it, the share that reached the world's 10% most cited for their field and year. A field is the world for its own topics, so there is no other line to hold it against.

Which topics inside it are moving

Growth and decline on one axis around a shared zero. Two lists side by side hide the thing that matters: whether the growth dwarfs the decline, or the other way round.

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