Question 1

Which countries lead Consumer Behavior and Marketing Influence research?

Accepted Answer

By volume, Indonesia and ?? publish the most (19k and 543 works in 2022-now).

Question 2

Which institutions lead Consumer Behavior and Marketing Influence research?

Accepted Answer

By volume in 2022-now, Universitas Patria Artha publishes the most Consumer Behavior and Marketing Influence research, followed by University of Pembangunan Nasional Veteran Jawa Timur and Universitas Islam Negeri Sumatera Utara.

Question 3

Where is Consumer Behavior and Marketing Influence research done?

Accepted Answer

The largest centres of Consumer Behavior and Marketing Influence research in 2022-now are Jakarta (Indonesia), Bandung (Indonesia), Surabaya (Indonesia) and Makassar (Indonesia). Among places with at least 20 works in it, it is an unusually large share of all research in Sumedang Utara, Batam and Rantauprapat.

Question 4

Where is the best place to study Consumer Behavior and Marketing Influence?

Accepted Answer

Among universities, judged by research, Binus University, Multimedia Nusantara University and Universitas Esa Unggul score highest, combining citation excellence, specialisation, size, growth and international reach. Research strength is one signal when choosing where to study; it does not measure teaching.

Question 5

Is Consumer Behavior and Marketing Influence research growing?

Accepted Answer

Output in 2022-2025 was 90% higher than in 2018-2021, peaking in 2023. The fastest-growing topics are Consumer Behavior and Marketing Influence.

Question 6

What are the most cited papers in Consumer Behavior and Marketing Influence?

Accepted Answer

The most cited paper in Consumer Behavior and Marketing Influence is "What drives Malaysian m‐commerce adoption? An empirical analysis" (Toh Tsu Wei, Govindan Marthandan, Alain Yee‐Loong Chong et al., 2009), with 553 citations. Next come "Factors Influencing Online Shopping Behavior: The Mediating Role of Purchase Intention" (489) and "The role of Islamic religiosity on the relationship between perceived value and tourist satisfaction" (434).