Consumer Behavior and Marketing Influence
Consumer Behavior and Marketing Influence is a research topic within Marketing. Science Explorer counts 34k research works in it since 1970. 9.8% of them reached the world's top 10% most cited for their field and year.
This cluster of papers focuses on consumer behavior, purchase decision making, and the factors influencing consumer choices in various industries such as retail, hospitality, and e-commerce. It explores the impact of brand image, service quality, customer satisfaction, e-wallet usage, online shopping, marketing mix elements, product quality, and trust on consumer preferences and decisions.
- Consumer Behavior
- Purchase Decision
- Brand Image
- Service Quality
- Customer Satisfaction
- E-Wallet
- Online Shopping
- Marketing Mix
- Product Quality
- Trust
- Research works
- 34k fractional, since 1970
- In the world top 10%
- 3.3k per year above
- Top-10% rate
- 9.8% share of its works in the world top 10%
- Growth, 2018-21 → 2022-25
- +90% the tick is no change
- Largest producer
Indonesia
94% of the 10 largest, 2022-now
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