Most cited papers in Consumer Behavior and Marketing Influence
What are the most cited papers in Consumer Behavior and Marketing Influence?
The most cited paper in Consumer Behavior and Marketing Influence is "What drives Malaysian m‐commerce adoption? An empirical analysis" (Toh Tsu Wei, Govindan Marthandan, Alain Yee‐Loong Chong et al., 2009), with 553 citations. Next come "Factors Influencing Online Shopping Behavior: The Mediating Role of Purchase Intention" (489) and "The role of Islamic religiosity on the relationship between perceived value and tourist satisfaction" (434).
Showing 50 of 99 papers. Every paper with more than 101 citations is listed.
| # | Paper | ||
|---|---|---|---|
| 1 | What drives Malaysian m‐commerce adoption? An empirical analysis Toh Tsu Wei, Govindan Marthandan, Alain Yee‐Loong Chong et al. · Industrial Management & Data Systems | 14 Mar 2009 | 553 |
| 2 | Factors Influencing Online Shopping Behavior: The Mediating Role of Purchase Intention Yi Jin Lim, Abdullah Osman, Shahrul Nizam Salahuddin et al. · Procedia Economics and Finance | 2016 | 489 |
| 3 | The role of Islamic religiosity on the relationship between perceived value and tourist satisfaction Riyad Eid, Hatem Osman El-Gohary · Tourism Management | 28 Aug 2014 | 434 |
| 4 | Examining university students’ behavioural intention to use e-learning during the COVID-19 pandemic: An extended TAM model Mailizar Mailizar, Damon Burg, Suci Maulina · Education and Information Technologies | 28 Apr 2021 | 365 |
| 5 | Cashless Transactions: A Study on Intention and Adoption of e-Wallets Marvello Yang, Abdullah Al Mamun, Muhammad Mohiuddin et al. · Sustainability | 15 Jan 2021 | 320 |
| 6 | Internet Banking Adoption in Kuala Lumpur: An Application of UTAUT Model Yeoh Sok Foon, Benjamin Chan Yin-Fah · International Journal of Business and Management | Apr 2011 | 308 |
| 7 | Service quality, customer satisfaction and loyalty in automobile repair services sector Ernest Emeka Izogo, Ike‐Elechi Ogba · International Journal of Quality & Reliability Management | 5 Feb 2015 | 294 |
| 8 | COVID-19 and e-wallet usage intention: A multigroup analysis between Indonesia and Malaysia Hendy Mustiko Aji, Izra Berakon, Maizaitulaidawati Md Husin · Cogent Business & Management | 2020 | 289 |
| 9 | Perceived Ease of Use, Perceived Usefulness, Perceived Security and Intention to Use E-Filing: The Role of Technology Readiness Afrizal Tahar, Hosam Alden Riyadh, Hafiez Sofyani et al. · Journal of Asian Finance Economics and Business | 8 Sep 2020 | 280 |
| 10 | Perceived Usefulness, Ease of Use, and Attitude Towards Online Shopping Usefulness Towards Online Airlines Ticket Purchase Renny Renny, Suryo Guritno, Hotniar Siringoringo · Procedia - Social and Behavioral Sciences | Jun 2013 | 265 |
| 11 | Acceptance of mobile banking in Islamic banks: evidence from modified UTAUT model Syed Ali Raza, Nida Shah, Muhammad Ali · Journal of Islamic marketing | 4 Dec 2018 | 256 |
| 12 | Effects of service quality and customer satisfaction on loyalty of bank customers Achmad Sani Supriyanto, Bambang Budi Wiyono, Burhanuddin Burhanuddin · Cogent Business & Management | 2021 | 234 |
| 13 | Purchase intention on Indonesia male’s skin care by social media marketing effect towards brand image and brand trust Lim Sanny, Aisha Nur Arina, Ratu Tasha Maulidya et al. · Management Science Letters | 2020 | 210 |
| 14 | Analisa Pengaruh Kualitas Produk Terhadap Kepuasan Konsumen Menggunakan Metode Kuantitatif Pada CV. Meubele Berkah Tangerang Imron Imron · Indonesian Journal on Software Engineering (IJSE) | 28 Jun 2019 | 200 |
| 15 | Determinants of consumers’ intention to adopt mobile banking services in Zimbabwe Charles Makanyeza · International Journal of Bank Marketing | 19 Jul 2017 | 191 |
| 16 | The awareness of environmentally friendly products: The impact of green advertising and green brand image Doni Purnama Alamsyah, Norfaridatul Akmaliah Othman, Hayder Alhadey Ahmed Mohammed · Management Science Letters | 2020 | 190 |
| 17 | The mediation effect of customer satisfaction in the relationship between service quality, service orientation, and marketing mix strategy to customer loyalty Solimun Solimun, Adji Achmad Rinaldo Fernandes · Journal of Management Development | 16 Jan 2018 | 185 |
| 18 | Effectiveness of E-Training, E-Leadership, and Work Life Balance on Employee Performance during COVID-19 Christian Wiradendi Wolor, Solikhah Solikhah, Nadya Fadillah Fidhyallah et al. · Journal of Asian Finance Economics and Business | 15 Oct 2020 | 181 |
| 19 | URGENSI PEMANFAATAN E-MARKETING PADA KEBERLANGSUNGAN UMKM DI KOTA PEKALONGAN DI TENGAH DAMPAK COVID-19 Husni Awali · BALANCA Jurnal Ekonomi dan Bisnis Islam | 7 Jun 2020 | 181 |
| 20 | Indonesian Millennials’ Halal food purchasing: merely a habit? Fatya Alty Amalia, Adila Sosianika, Dwi Suhartanto · British Food Journal | 21 Feb 2020 | 178 |
| 21 | Factors affecting employee performance of PT.Kiyokuni Indonesia Suharno Pawirosumarto, Purwanto Katijan Sarjana, Muzaffar Muchtar · International Journal of Law and Management | 26 May 2017 | 178 |
| 22 | The Mediating Role of Perceived Value on the Relationship between Service Quality and Customer Satisfaction: Evidence from Indonesian Airline Passengers Raditha Dwi Vata Hapsari, Michael Daniel Clemes, David Dean · Procedia Economics and Finance | 2016 | 177 |
| 23 | Bridging Islamic Financial Literacy and Halal Literacy: The Way Forward in Halal Ecosystem Purnomo M Antara, Rosidah Musa, Faridah Hassan · Procedia Economics and Finance | 2016 | 175 |
| 24 | Repurchase intention of e-commerce customers in Indonesia: An overview of the effect of e-service quality, e-word of mouth, customer trust, and customer satisfaction mediation Yanti Mayasari Ginting, Teddy Chandra, Ikas Miran et al. · International Journal of Data and Network Science | 15 Dec 2022 | 171 |
| 25 | The Mediating Effect of Customer Satisfaction on the Relationship Between Electronic Banking Service Quality and Customer Purchase Intention: Evidence From the Qatar Banking Sector Sadia Khatoon, Zhengliang Xu, Hamid Yahya Hussain · SAGE Open | Apr 2020 | 169 |
| 26 | Exploring YouTube Marketing Communication: Brand awareness, brand image and purchase intention in the millennial generation Mohamad Trio Febriyantoro · Cogent Business & Management | 2020 | 163 |
| 27 | Impact of Service Quality, Trust and Perceived Value on Customer Loyalty in Malaysia Services Industries Firend Al Rasheed, Masoumeh F. Abadi · Procedia - Social and Behavioral Sciences | Dec 2014 | 163 |
| 28 | The role of customer e-trust, customer e-service quality and customer e-satisfaction on customer e-loyalty Ahmad Juwaini, Gusli Chidir, Dewiana Novitasari et al. · International Journal of Data and Network Science | 2022 | 155 |
| 29 | The Effect of Product Quality, Service Quality, Customer Satisfaction on Customer Loyalty Nurul Fitrianis Naini, Sugeng Santoso, Tanti Stevany Andriani et al. · Journal of Consumer Sciences | 27 Feb 2022 | 153 |
| 30 | Acceptance analysis of NUADU as e-learning platform using the Technology Acceptance Model (TAM) approach Sri Rahayu Natasia, Yuyun Tri Wiranti, Anggi Parastika · Procedia Computer Science | 2022 | 152 |
| 31 | Incorporating attitude towards Halal banking in an integrated service quality, satisfaction, trust and loyalty model in online Islamic banking context Muhammad Mohsin Butt, Muhammad Aftab · International Journal of Bank Marketing | 17 Jan 2013 | 151 |
| 32 | The effect of social media marketing on brand trust, brand equity and brand loyalty Haudi Haudi, Wiwik Handayani, Yohanes Totok Suyoto Musnaini et al. · International Journal of Data and Network Science | 2022 | 149 |
| 33 | Pengaruh Kepercayaan Pelanggan Dan Promosi Terhadap Keputusan Pembelian Konsumen Pada Online Shop Mikaylaku Dengan Minat Beli Sebagai Variabel Intervening Dede Solihin · Jurnal Mandiri Ilmu Pengetahuan Seni dan Teknologi | 22 Jun 2020 | 149 |
| 34 | Customer satisfaction in the digital era: evidence from Islamic banking Ghazi Zouari, Marwa Abdelhedi · Journal of Innovation and Entrepreneurship | 26 Feb 2021 | 147 |
| 35 | LOYALITAS PELANGGAN: SEBUAH KAJIAN KONSEPTUAL SEBAGAI PANDUAN BAGI PENELITI Basu Swastha Dharmmesta · Indonesian Journal of Biotechnology (Universitas Gadjah Mada) | Jul 1999 | 146 |
| 36 | PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN Abdul Gofur · Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT | 24 Feb 2019 | 144 |
| 37 | Measuring the effects of service quality by using CARTER model towards customer satisfaction, trust and loyalty in Indonesian Islamic banking Abu Amar Fauzi, Tatik Suryani · Journal of Islamic marketing | 12 Oct 2018 | 143 |
| 38 | The Effect of External Factors on Purchase Intention amongst Young Generation in Malaysia Abdolrazagh Madahi, Inda Sukati · International Business Research | 20 Jul 2012 | 143 |
| 39 | Service Quality Analysis for Online Transportation Services: Case Study of GO-JEK Shilvia L. Br. Silalahi, Putu Wuri Handayani, Qorib Munajat · Procedia Computer Science | 2017 | 141 |
| 40 | Determinants of Intention to Use e-Wallet: Personal Innovativeness and Propensity to Trust as Moderators Madugoda Gunaratnege Senali, Mohammad Iranmanesh, Fatin Nadzirah Ismail et al. · International Journal of Human-Computer Interaction | 30 May 2022 | 139 |
| 41 | PENGARUH KUALITAS PRODUK DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN Supriyadi Supriyadi, Wahyu Wiyani, Ginanjar Indra Kusuma Nugraha · Jurnal Bisnis dan Manajemen | 2017 | 139 |
| 42 | Influence of Service Quality, University Image, and Student Satisfaction toward WOM Intention: A Case Study on Universitas Pelita Harapan Surabaya Angela Jiewanto, Caroline Laurens, Liza Agustina Maureen Nelloh · Procedia - Social and Behavioral Sciences | 2012 | 136 |
| 43 | Understanding the determinants of e-wallet continuance usage intention in Malaysia Nurul-Ain Abdul-Halim, Ali Vafaei Zadeh, Haniruzila Md Hanifah et al. · Quality & Quantity | 9 Nov 2021 | 135 |
| 44 | The role of social media marketing and brand image on smartphone purchase intention Citra Savitri, Ratih Hurriyati, Lili Adi Wibowo et al. · International Journal of Data and Network Science | 10 Nov 2021 | 133 |
| 45 | Charity donation: intentions and behaviour Muhammad Kashif, Syamsulang Sarifuddin, Azizah Hassan · Marketing Intelligence & Planning | 20 Jan 2015 | 133 |
| 46 | Factors affecting the adoption of e-learning in Indonesia: Lesson from Covid-19 Yubaedi Siron, Agus Tri Wibowo, Bagus Shandy Narmaditya · Journal of Technology and Science Education | 29 Sep 2020 | 131 |
| 47 | Can the demographic and subjective norms influence the adoption of mobile banking? Aik Chuan Teo, Garry Wei‐Han Tan, Ching Mun Cheah et al. · International Journal of Mobile Communications | 2012 | 131 |
| 48 | Dampak Pandemi Covid-19 terhadap Kinerja Keuangan Perusahaan Sektor Jasa di BEI Maria J.F Esomar, Restia Christianty · JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) | 31 May 2021 | 127 |
| 49 | Determinasi Kepuasan Pelanggan Terhadap Loyalitas Pelanggan Melalui Kepercayaan Dedek Kurniawan Gultom, Muhammad Mu'adh Arif, Muhammad Nur Fahmi | Oct 2020 | 125 |
| 50 | PENGARUH DIGITAL MARKETING, WORD OF MOUTH, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN Gede Wisnu Saputra, I Gusti Agung Ketut Sri Ardani · E-Jurnal Manajemen Universitas Udayana | 3 Jul 2020 | 125 |
Citations are OpenAlex's own counts, from its 2026-09-23 snapshot, so the ranking can differ from Google Scholar or Web of Science. A paper is listed for a field when OpenAlex files it under one of the field's topics; retracted papers and papers whose citation count cannot be traced to citing works are left out, and a preprint and the article it became are shown once. Release dates are OpenAlex's: where a source gave only a month or a year, that is what is shown. How the lists are chosen.