Science Explorer Back to mapMap
Discussion
Topic · Marketing

Consumer Retail Behavior Studies

Consumer Retail Behavior Studies is a research topic within Marketing. Science Explorer counts 37k research works in it since 1950. 10.1% of them reached the world's top 10% most cited for their field and year.

This cluster of papers explores the complex dynamics of consumer behavior in retail settings, focusing on topics such as customer experience, multichannel and omnichannel retailing, impulse buying, sensory marketing, store atmospherics, and the management strategies employed by retailers. It delves into the influence of various factors on consumer decision-making and purchasing behavior, shedding light on the challenges and opportunities in understanding and managing retail consumer experiences.

  • Customer Experience
  • Multichannel Retailing
  • Impulse Buying
  • Sensory Marketing
  • Omnichannel Retailing
  • Store Atmospherics
  • Retail Management Strategies
  • Consumer Shopping Behavior
  • Compulsive Buying
  • Retail Environment
Research works
37k
fractional, since 1950
In the world top 10%
3.7k
per year above
Top-10% rate
10.1%
share of its works in the world top 10%
Growth, 2018-21 → 2022-25
+51%
the tick is no change
Largest producer
Indonesia
21% of the 10 largest, 2022-now
Consumer Retail Behavior Studies

Which countries lead Consumer Retail Behavior Studies research?

By volume, Indonesia and India publish the most (1.8k and 1.8k works in 2022-now).

By volume, 2022-now

  1. 1 Indonesia 1.8k works
  2. 2 India 1.8k works
  3. 3 China 1.5k works
  4. 4 United States 1.2k works
  5. 5 Malaysia 425 works
  6. 6 United Kingdom 396 works
  7. 7 Türkiye 388 works
  8. 8 Germany 319 works
  9. 9 Brazil 282 works
  10. 10 South Korea 236 works

How concentrated that is

The same countries as shares of everything the list above accounts for. A node where two countries do two thirds of the work and one spread evenly across twelve read alike as a ranking and not at all alike here.

Indonesia: 21.5%India: 21.5%China: 18.1%United States: 14.7%6 others listed: 24.2%21%largest
Indonesia1,818 · 21.5%India1,817 · 21.5%China1,536 · 18.1%United States1,245 · 14.7%6 others listed2,047 · 24.2%

Shares of the rows listed above, not of the whole node.

Which institutions lead Consumer Retail Behavior Studies research?

By volume in 2022-now, Binus University publishes the most Consumer Retail Behavior Studies research, followed by Symbiosis International University and Universiti Teknologi MARA.

By volume, 2022-now

  1. 1 Binus UniversityIndonesia 128 works
  2. 2 Symbiosis International UniversityIndia 60 works
  3. 3 Universiti Teknologi MARAMalaysia 59 works
  4. 4 Universitas Patria ArthaIndonesia 54 works
  5. 5 Telkom UniversityIndonesia 49 works
  6. 6 Government of Western AustraliaAustralia 48 works
  7. 7 Bandung Institute of TechnologyIndonesia 47 works
  8. 8 Amity UniversityIndia 46 works
  9. 9 Christ UniversityIndia 44 works
  10. 10 G.S. Science, Arts And Commerce CollegeIndia 41 works

Who are the leading researchers in Consumer Retail Behavior Studies?

The most-cited researchers publishing on Consumer Retail Behavior Studies include Cyrus Cooper, Marko Sarstedt and Christian M. Ringle.

  1. 1 Cyrus Cooper United Kingdom 342k citations
  2. 2 Marko Sarstedt Germany 221k citations
  3. 3 Christian M. Ringle Germany 215k citations
  4. 4 Claes Fornell United States 198k citations
  5. 5 Arnold B. Bakker Netherlands 189k citations
  6. 6 Roy Frederick Baumeister United States 183k citations
  7. 7 James F. Sallis United States 169k citations
  8. 8 Joseph F. Hair United States 163k citations

Ranked by citations received across their whole record, among researchers with at least three works on this topic.

What are the most cited papers in Consumer Retail Behavior Studies?

The most cited paper in Consumer Retail Behavior Studies is "SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality" (Anitha Parasuraman, Leonard L. Berry, Valarie A. Zeithaml, 1988), with 21,175 citations. Next come "Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence" (12,714) and "Measuring Service Quality: A Reexamination and Extension" (8,966).

Most cited papers
#PaperReleasedCitations
1 SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality Anitha Parasuraman, Leonard L. Berry, Valarie A. Zeithaml · Zenodo (CERN European Organization for Nuclear Research) Open access 1988 21,175
2 Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence Valarie A. Zeithaml · Journal of Marketing Open access Jul 1988 12,714
3 Measuring Service Quality: A Reexamination and Extension J. Joseph Cronin, Steven A. Taylor · Journal of Marketing Jul 1992 8,966
4 Possessions and the Extended Self Russell W. Belk · Journal of Consumer Research Sep 1988 8,936
5 The Behavioral Consequences of Service Quality Valarie A. Zeithaml, Leonard L. Berry, Anitha Parasuraman · Journal of Marketing Apr 1996 8,653
All 92 most cited papers, with filters and sorting

Where is Consumer Retail Behavior Studies research done?

The largest centres of Consumer Retail Behavior Studies research in 2022-now are Jakarta (Indonesia), Beijing (China), Bandung (Indonesia) and Surabaya (Indonesia). Among places with at least 20 works in it, it is an unusually large share of all research in Kota Bharu, Akola and Malacca.

Largest cities, 2022-now

  1. 1 JakartaIndonesia 367 works
  2. 2 BeijingChina 199 works
  3. 3 BandungIndonesia 193 works
  4. 4 SurabayaIndonesia 187 works
  5. 5 ShanghaiChina 144 works
  6. 6 SeoulSouth Korea 142 works
  7. 7 BengaluruIndia 119 works
  8. 8 PuneIndia 117 works
  9. 9 ChennaiIndia 108 works
  10. 10 IstanbulTürkiye 105 works

Where it is the local speciality

  1. Kota BharuMY · 26.7 works10×
  2. AkolaIN · 41.0 works10×
  3. MalaccaMY · 27.9 works8.0×
← less than its size predicts1×more →

Location quotient: how much more of its research is in Consumer Retail Behavior Studies than the world average.

See Consumer Retail Behavior Studies on the map

Where is the best place to study Consumer Retail Behavior Studies?

Among universities, judged by research, Hong Kong Polytechnic University, Sejong University and Sunway University score highest, combining excellence, specialisation, size, growth and international reach. Research strength is one signal when choosing where to study; it does not measure teaching.

0%20%40%mean 24.83%fractional works in this field (log) →share of work in the world top 10% →Sejong UniversityHong Kong Polytechni…Sunway UniversityUCSI University
above the meannear itbelow it

One dot per university in the first ten of the table below, at the default weights. The upper left is the interesting corner: small places doing unusually strong work.

Excellenceshare of its work in the world top 10%, 2022-now and all time averaged
40%
Specialisationhow much of its work is in this field, counted up to 10× the world share
10%
Sizeits output in this field, on a log scale
30%
Growthoutput growth, counted from -20% to +20%
10%
Internationalshare of its work with a co-author abroad
10%
Each slider sets a weight; the share it gets of the score is beside it.
#UniversityScoreTop 10%SpecialisationWorksGrowth
1Hong Kong Polytechnic UniversityChina 68.731.8%3.4×33 +38.0%
2Sejong UniversitySouth Korea 65.737.6%4.9×10 +19.1%
3Sunway UniversityMalaysia 59.830.2%11.3×12 +120.5%
4UCSI UniversityMalaysia 56.327.4%10.3×11 +24.0%
5Chung-Ang UniversitySouth Korea 54.832.7%3.0×10 +54.4%
6RMIT UniversityAustralia 53.628.2%3.0×13 +84.4%
7Binus UniversityIndonesia 53.12.3%20.8×128 +197.3%
8Nanyang Technological UniversitySingapore 52.932.3%1.1×10 +45.8%
9Symbiosis International UniversityIndia 52.88.6%16.1×60 +83.0%
10City University of MacauChina 52.317.2%8.7×15 +656.0%

Universities only. The score blends excellence (40%), size (30%), specialisation (10%), growth (10%), international reach (10%), 2022-now; growth compares 2018-21 with 2022-25 and counts up to +20%, since a jump from a small base is mostly noise.

Every institution in Consumer Retail Behavior Studies, country by country

Is Consumer Retail Behavior Studies research growing?

Output in 2022-2025 was 51% higher than in 2018-2021, peaking in 2024. The fastest-growing topics are Consumer Retail Behavior Studies.

still counting19801990200020102020
grewheldshrank

The same series as a ribbon: one cell per year, darker for more. The line above answers how much; this answers when.

Its share of all research

Growing output can still be a shrinking share: all of science grows. This is Consumer Retail Behavior Studies as a percentage of every work published that year, 0.061% in 2024.

still counting0.025%0.050%0.075%Consumer Retail Behavior Studies0.057% in 202519801990200020102020

Fractional works of Consumer Retail Behavior Studies over all fractional works that year. How the balance of science has shifted.

How much of it reaches the world top 10%

Year by year.

still counting5%10%15%Consumer Retail Behavior Studies10.3% in 2025200020102020

Of each year's works in it, the share that reached the world's 10% most cited for their field and year. A field is the world for its own topics, so there is no other line to hold it against.

Which topics inside it are moving

Growth and decline on one axis around a shared zero. Two lists side by side hide the thing that matters: whether the growth dwarfs the decline, or the other way round.

Discussion

Ask a question or share a note about Consumer Retail Behavior Studies. Posts are plain text and can be reported.