Consumer Retail Behavior Studies
Consumer Retail Behavior Studies is a research topic within Marketing. Science Explorer counts 37k research works in it since 1950. 26.8% of them reached the world's top 10% most cited for their field and year.
This cluster of papers explores the complex dynamics of consumer behavior in retail settings, focusing on topics such as customer experience, multichannel and omnichannel retailing, impulse buying, sensory marketing, store atmospherics, and the management strategies employed by retailers. It delves into the influence of various factors on consumer decision-making and purchasing behavior, shedding light on the challenges and opportunities in understanding and managing retail consumer experiences.
- Customer Experience
- Multichannel Retailing
- Impulse Buying
- Sensory Marketing
- Omnichannel Retailing
- Store Atmospherics
- Retail Management Strategies
- Consumer Shopping Behavior
- Compulsive Buying
- Retail Environment
- Research works
- 37k fractional, since 1950
- In the world top 10%
- 9.9k per year above
- Top-10% rate
- 26.8% share of its works in the world top 10%
- Growth, 2013–17 → 2018–22
- +66% the tick is no change
Which countries lead Consumer Retail Behavior Studies research?
By volume, Indonesia and India publish the most (1.6k and 1.6k works in 2022–2025).
By volume, 2022–2025
- 1 Indonesia 1.6k works
- 2 India 1.6k works
- 3 China 1.3k works
- 4 United States 1.1k works
- 5 Malaysia 393 works
- 6 United Kingdom 359 works
- 7 Türkiye 340 works
- 8 Germany 296 works
- 9 Brazil 261 works
- 10 South Korea 220 works
How concentrated that is
The same countries as shares of everything the list above accounts for. A node where two countries do two thirds of the work and one spread evenly across twelve read alike as a ranking and not at all alike here.
Shares of the rows listed above, not of the whole node.
Which institutions lead Consumer Retail Behavior Studies research?
By volume in 2022–2025, Binus University publishes the most Consumer Retail Behavior Studies research, followed by Universiti Teknologi MARA and Symbiosis International University.
By volume, 2022–2025
- 1 Binus UniversityIndonesia 115 works
- 2 Universiti Teknologi MARAMalaysia 57 works
- 3 Symbiosis International UniversityIndia 57 works
- 4 Universitas Patria ArthaIndonesia 51 works
- 5 Telkom UniversityIndonesia 45 works
- 6 Bandung Institute of TechnologyIndonesia 45 works
- 7 Christ UniversityIndia 41 works
- 8 University of IndonesiaIndonesia 37 works
- 9 University of Pembangunan Nasional Veteran Jawa TimurIndonesia 31 works
- 10 Hong Kong Polytechnic UniversityHong Kong 30 works
Who are the leading researchers in Consumer Retail Behavior Studies?
The most-cited researchers publishing on Consumer Retail Behavior Studies include Alex Pentland, Joe F. Hair and J. Joseph Cronin.
- 1 Alex Pentland United States 6k citations
- 2 Joe F. Hair United States 4.1k citations
- 3 J. Joseph Cronin United States 3.3k citations
- 4 Steven A. Taylor United States 3.3k citations
- 5 Claes Fornell United States 3.2k citations
- 6 Yogesh K. Dwivedi United Kingdom 3.2k citations
- 7 Adrian Furnham United Kingdom 3k citations
Ranked by citations received across their whole record, among researchers with at least three works on this topic.
Where is Consumer Retail Behavior Studies research done?
The largest centres of Consumer Retail Behavior Studies research in 2022–2025 are Jakarta (Indonesia), Beijing (China), Bandung (Indonesia) and Surabaya (Indonesia). Among places with at least 20 works in it, it is an unusually large share of all research in Akola, Kota Bharu and Malacca.
Largest cities, 2022–2025
Where it is the local speciality
- AkolaIN · 24.0 works10×
- Kota BharuMY · 23.1 works10×
- MalaccaMY · 25.1 works8.0×
Location quotient: how much more of its research is in Consumer Retail Behavior Studies than the world average.
Where is the best place to study Consumer Retail Behavior Studies?
Among universities, judged by research, Sunway University, Symbiosis International University and Christ University score highest, combining excellence, specialisation, size, growth and international reach. Research strength is one signal when choosing where to study; it does not measure teaching.
One dot per university in the table below. The upper left is the interesting corner: small places doing unusually strong work.
| # | University | Score | Top 10% | Specialisation | Works | Growth |
|---|---|---|---|---|---|---|
| 1 | Sunway UniversityMalaysia | 72.8 | 58.0% | 9.9× | 11 | +97.2% |
| 2 | Symbiosis International UniversityIndia | 66.7 | 20.4% | 14.8× | 57 | +197.8% |
| 3 | Christ UniversityIndia | 66.7 | 25.6% | 10.3× | 41 | +205.2% |
| 4 | International Management InstituteIndia | 65.8 | 45.0% | 30.6× | 12 | +153.2% |
| 5 | Jaipuria Institute of ManagementIndia | 65.7 | 39.5% | 42.5× | 15 | +172.7% |
| 6 | University of Business and TechnologySaudi Arabia | 65.2 | 41.6% | 11.1× | 12 | +58.8% |
| 7 | Iscte – Instituto Universitário de LisboaPortugal | 62.5 | 40.6% | 9.2× | 9 | +223.6% |
| 8 | UCSI UniversityMalaysia | 60.0 | 46.5% | 9.5× | 10 | +36.5% |
| 9 | University of Economics Ho Chi Minh CityVietnam | 59.8 | 38.3% | 21.2× | 19 | — |
| 10 | Chaoyang University of TechnologyTaiwan | 58.5 | 22.9% | 16.4× | 12 | +216.4% |
Universities only. Score blends excellence (30%), specialisation (25%), size (20%), growth (15%) and international reach (10%), 2015–2022; growth compares 2010–14 with 2015–19.
Is Consumer Retail Behavior Studies research growing?
Output in 2018–2022 was 66% higher than in 2013–2017, peaking in 2024. The fastest-growing topics are Consumer Retail Behavior Studies.
The same series as a ribbon — one cell per year, darker for more. The line above answers how much; this answers when.
Which topics inside it are moving
Growth and decline on one axis around a shared zero. Two lists side by side hide the thing that matters: whether the growth dwarfs the decline, or the other way round.