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Researcher · Otto-von-Guericke-Universität Magdeburg · Germany

Marko Sarstedt

Marko Sarstedt publishes mostly in Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science, on topics such as Customer Service Quality and Loyalty, Consumer Behavior in Brand Consumption and Identification and Technology Adoption and User Behaviour.

ORCID 0000-0002-5424-4268 OpenAlex
World rank
#3,379
of 7,710,434 ranked researchers
Rank in Germany
#126
of 364,343
Works
542
Citations
221k
Citations per work
407.4
h-index
109
i10-index 223Top 0.1% in Marketing
Marko Sarstedt

What does Marko Sarstedt research?

Marko Sarstedt's work is mostly in Business, Management and Accounting (28%), Social Sciences (8%), Computer Science (7%).

Everything else: 290 works · 53.5% of their workSocial Sciences: 216 works · 39.8% of their workBusiness, Management and Accounting: 150 works · 27.7% of their workMarketing: 62 works · 11.5% of their workOrganizational Behavior and Human Resource Management: 51 works · 9.5% of their workStrategy and Management: 36 works · 6.7% of their workSocial Sciences: 42 works · 7.7% of their workSociology and Political Science: 42 works · 7.7% of their workDecision Sciences: 24 works · 4.4% of their workManagement Science and Operations Research: 24 works · 4.4% of their workPhysical Sciences: 36 works · 6.7% of their workComputer Science: 36 works · 6.7% of their workArtificial Intelligence: 36 works · 6.7% of their workTHEIR WORKMarko Sarstedt542works
Physical Sciences7%Social Sciences40%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
  1. Everything else29053.5%
    1. Business, Management and Accounting15027.7%
    2. Social Sciences427.7%
    3. Decision Sciences244.4%
    1. Computer Science366.7%
  1. 1Marketing12% of their works
  2. 2Organizational Behavior and Human Resource Management10% of their works
  3. 3Sociology and Political Science8% of their works
  4. 4Strategy and Management7% of their works
  5. 5Artificial Intelligence7% of their works
  6. 6Management Science and Operations Research4% of their works

Research topics

Which keywords describe Marko Sarstedt's research?

The keywords of their largest research topics: Customer Satisfaction, Service Quality, Customer Relationship Management, Brand Trust, Consumer Behavior, Information Systems, Technology Acceptance Model and Information Technology.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Customer Satisfaction1061 topic
  2. Service Quality1061 topic
  3. Customer Relationship Management812 topics
  4. Brand Trust541 topic
  5. Consumer Behavior541 topic
  6. Information Systems511 topic
  7. Technology Acceptance Model511 topic
  8. Information Technology471 topic
  9. Value Chains471 topic
  10. Consumer Perception341 topic
  11. Electronic Word-of-Mouth341 topic
  12. Sensory Analysis341 topic
  13. Social Media341 topic
  14. Automatic311 topic
  15. Extraction311 topic
  16. Education261 topic
  17. Research261 topic

Where does Marko Sarstedt work?

Marko Sarstedt's main affiliation in the publication record is Otto-von-Guericke-Universität Magdeburg, Germany.

How many publications and citations does Marko Sarstedt have?

OpenAlex counts 542 works and 220,832 citations for Marko Sarstedt, an h-index of 109, ranking #3,379 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Other researchers named Marko Sarstedt

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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