Marko Sarstedt
Marko Sarstedt publishes mostly in Marketing, Organizational Behavior and Human Resource Management and Strategy and Management, on topics such as Customer Service Quality and Loyalty, Technology Adoption and User Behaviour and Consumer Behavior in Brand Consumption and Identification.
- World rank
- #145 of 1,633,909 ranked researchers
- Rank in Germany
- #7 of 86,443
- Works
- 117
- Citations
- 11k
- Citations per work
- 95.3
What does Marko Sarstedt research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing14% of their works
- 2Organizational Behavior and Human Resource Management12% of their works
- 3Strategy and Management9% of their works
- 4Artificial Intelligence9% of their works
- 5Information Systems and Management7% of their works
- 6Statistics and Probability7% of their works
Research topics
- Customer Service Quality and Loyalty
- Technology Adoption and User Behaviour
- Consumer Behavior in Brand Consumption and Identification
- Digital Marketing and Social Media
- Sensory Analysis and Statistical Methods
- Advanced Text Analysis Techniques
- Consumer Market Behavior and Pricing
- Statistical Methods and Applications
Which keywords describe Marko Sarstedt's research?
The keywords of their largest research topics: Customer Satisfaction, E-commerce, Service Quality, Consumer Behavior, Information Systems, Technology Acceptance Model, Multivariate Analysis and Brand Equity.
- Principal Component Analysis
- Retail Economics
- Extraction
- Automatic
- Electronic Word-of-Mouth
- Brand Equity
- Technology Acceptance Model
- Consumer Behavior
- E-commerce
- Customer Satisfaction
- Service Quality
- Information Systems
- Multivariate Analysis
- Brand Trust
- Social Media
- Consumer Perception
- Marketing Strategies
- Sensory Analysis
- Regression Analysis
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 19 words, with their numbers
- Customer Satisfaction131 topic
- E-commerce132 topics
- Service Quality131 topic
- Consumer Behavior102 topics
- Information Systems91 topic
- Technology Acceptance Model91 topic
- Multivariate Analysis72 topics
- Brand Equity61 topic
- Brand Trust61 topic
- Electronic Word-of-Mouth61 topic
- Social Media61 topic
- Automatic41 topic
- Consumer Perception41 topic
- Extraction41 topic
- Marketing Strategies41 topic
- Retail Economics41 topic
- Sensory Analysis41 topic
- Principal Component Analysis31 topic
- Regression Analysis31 topic
Where does Marko Sarstedt work?
Marko Sarstedt's main affiliation in the publication record is Otto-von-Guericke-Universität Magdeburg, Germany.
How many publications and citations does Marko Sarstedt have?
Science Explorer counts 117 works and 11,154 citations for Marko Sarstedt, ranking #145 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.