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Consumer Packaging Perceptions and Trends

Consumer Packaging Perceptions and Trends is a research topic within Marketing. Science Explorer counts 7.6k research works in it since 1951. 10.1% of them reached the world's top 10% most cited for their field and year.

This cluster of papers focuses on the role of packaging design in influencing consumer behavior, purchase decisions, and product perception. It explores the impact of visual elements, branding, and communication strategies on consumer preferences and product evaluation. The cluster also delves into the relationship between packaging design and marketing strategy, as well as its influence on perceived product quality and value.

  • Packaging Design
  • Consumer Perception
  • Purchase Decisions
  • Product Packaging
  • Brand Communication
  • Visual Influence
  • Food Products
  • Marketing Strategy
  • Consumer Behavior
  • Product Quality
Research works
7.6k
fractional, since 1951
In the world top 10%
766
per year above
Top-10% rate
10.1%
share of its works in the world top 10%
Growth, 2018-21 → 2022-25
+58%
the tick is no change
Largest producer
Indonesia
37% of the 10 largest, 2022-now
Consumer Packaging Perceptions and Trends

Which countries lead Consumer Packaging Perceptions and Trends research?

By volume, Indonesia and India publish the most (598 and 257 works in 2022-now).

By volume, 2022-now

  1. 1 Indonesia 598 works
  2. 2 India 257 works
  3. 3 China 204 works
  4. 4 United States 143 works
  5. 5 Brazil 79 works
  6. 6 Poland 78 works
  7. 7 Türkiye 75 works
  8. 8 Malaysia 73 works
  9. 9 Italy 56 works
  10. 10 United Kingdom 46 works

How concentrated that is

The same countries as shares of everything the list above accounts for. A node where two countries do two thirds of the work and one spread evenly across twelve read alike as a ranking and not at all alike here.

Indonesia: 37.1%India: 15.9%China: 12.7%United States: 8.9%6 others listed: 25.3%37%largest
Indonesia598 · 37.1%India257 · 15.9%China204 · 12.7%United States143 · 8.9%6 others listed407 · 25.3%

Shares of the rows listed above, not of the whole node.

Which institutions lead Consumer Packaging Perceptions and Trends research?

By volume in 2022-now, Binus University publishes the most Consumer Packaging Perceptions and Trends research, followed by Universitas Muhammadiyah Sidoarjo and Jakarta State Polytechnic.

By volume, 2022-now

  1. 1 Binus UniversityIndonesia 18 works
  2. 2 Universitas Muhammadiyah SidoarjoIndonesia 17 works
  3. 3 Jakarta State PolytechnicIndonesia 14 works
  4. 4 Universitas Patria ArthaIndonesia 14 works
  5. 5 Telkom UniversityIndonesia 14 works
  6. 6 Bandung Institute of TechnologyIndonesia 13 works
  7. 7 University of Pembangunan Nasional Veteran Jawa TimurIndonesia 11 works
  8. 8 IPB UniversityIndonesia 11 works
  9. 9 Universiti Teknologi MARAMalaysia 11 works
  10. 10 Universitas Negeri SurabayaIndonesia 11 works

Who are the leading researchers in Consumer Packaging Perceptions and Trends?

The most-cited researchers publishing on Consumer Packaging Perceptions and Trends include James Thomas, Seeram Ramakrishna and David Julian McClements.

  1. 1 James Thomas United Kingdom 242k citations
  2. 2 Seeram Ramakrishna Singapore 186k citations
  3. 3 David Julian McClements United States 185k citations
  4. 4 Mathilde Touvier France 149k citations
  5. 5 Bruce Charles Neal Australia 147k citations
  6. 6 Richard C. Thompson United Kingdom 116k citations
  7. 7 Barry M. Popkin United States 112k citations

Ranked by citations received across their whole record, among researchers with at least three works on this topic.

What are the most cited papers in Consumer Packaging Perceptions and Trends?

The most cited paper in Consumer Packaging Perceptions and Trends is "Ultra-processed foods: what they are and how to identify them" (Carlos Augusto Monteiro, Geoffrey Cannon, Renata Bertazzi Levy et al., 2019), with 2,941 citations. Next come "A review of European research on consumer response to nutrition information on food labels" (1,233) and "Seeing things: consumer response to the visual domain in product design" (967).

Most cited papers
#PaperReleasedCitations
1 Ultra-processed foods: what they are and how to identify them Carlos Augusto Monteiro, Geoffrey Cannon, Renata Bertazzi Levy et al. · Public Health Nutrition Open access 12 Feb 2019 2,941
2 A review of European research on consumer response to nutrition information on food labels Klaus G. Grunert, Josephine M. Wills · Journal of Public Health Open access 14 Apr 2007 1,233
3 Seeing things: consumer response to the visual domain in product design Nathan Crilly, James Moultrie, P. John Clarkson · Design Studies Open access 21 Apr 2004 967
4 Essential oils as additives in biodegradable films and coatings for active food packaging Lorena Atarés, Amparo Chiralt · Trends in Food Science & Technology Open access 19 Dec 2015 918
5 Smart packaging systems for food applications: a review K. B. Biji, CHANDRAGIRI NARAYANARAO RAVISHANKAR, C. O. Mohan et al. · Journal of Food Science and Technology Open access 17 Feb 2015 758
All 99 most cited papers, with filters and sorting

Where is Consumer Packaging Perceptions and Trends research done?

The largest centres of Consumer Packaging Perceptions and Trends research in 2022-now are Jakarta (Indonesia), Bandung (Indonesia), Surabaya (Indonesia) and Makassar (Indonesia). Among places with at least 20 works in it, it is an unusually large share of all research in Bogor and Bandung.

Largest cities, 2022-now

  1. 1 JakartaIndonesia 82 works
  2. 2 BandungIndonesia 64 works
  3. 3 SurabayaIndonesia 52 works
  4. 4 MakassarIndonesia 29 works
  5. 5 BogorIndonesia 28 works
  6. 6 MalangIndonesia 27 works
  7. 7 YogyakartaIndonesia 26 works
  8. 8 SemarangIndonesia 25 works
  9. 9 BeijingChina 21 works
  10. 10 DepokIndonesia 19 works

Where it is the local speciality

  1. BogorID · 28.0 works7.4×
  2. BandungID · 64.0 works5.1×
← less than its size predicts1×more →

Location quotient: how much more of its research is in Consumer Packaging Perceptions and Trends than the world average.

See Consumer Packaging Perceptions and Trends on the map

Where is the best place to study Consumer Packaging Perceptions and Trends?

Among universities, judged by research, Universiti Putra Malaysia, Binus University and Universiti Teknologi MARA score highest, combining excellence, specialisation, size, growth and international reach. Research strength is one signal when choosing where to study; it does not measure teaching.

0%5%10%mean 3.88%fractional works in this field (log) →share of work in the world top 10% →Universiti Putra Mal…Universiti Teknologi…Telkom UniversityBinus University
above the meannear itbelow it

One dot per university in the first ten of the table below, at the default weights. The upper left is the interesting corner: small places doing unusually strong work.

Excellenceshare of its work in the world top 10%, 2022-now and all time averaged
40%
Specialisationhow much of its work is in this field, counted up to 10× the world share
10%
Sizeits output in this field, on a log scale
30%
Growthoutput growth, counted from -20% to +20%
10%
Internationalshare of its work with a co-author abroad
10%
Each slider sets a weight; the share it gets of the score is beside it.
#UniversityScoreTop 10%SpecialisationWorksGrowth
1Universiti Putra MalaysiaMalaysia 65.310.1%7.3×8 +24.0%
2Binus UniversityIndonesia 57.71.5%15.6×18 +456.4%
3Universiti Teknologi MARAMalaysia 53.85.7%7.0×11 +209.2%
4Telkom UniversityIndonesia 48.73.0%12.4×14 +26.5%
5Universitas Muhammadiyah SidoarjoIndonesia 44.90.8%19.1×17 -
6Jakarta State PolytechnicIndonesia 42.90.6%23.8×14 +218.2%
7Bandung Institute of TechnologyIndonesia 42.50.4%9.6×13 +256.2%
8Wuhan Textile UniversityChina 42.26.5%29.4×9 -
9IPB UniversityIndonesia 37.70.9%9.5×11 +25.2%
10Warsaw University of Life SciencesPoland 35.59.3%25.4×9 -35.2%

Universities only. The score blends excellence (40%), size (30%), specialisation (10%), growth (10%), international reach (10%), 2022-now; growth compares 2018-21 with 2022-25 and counts up to +20%, since a jump from a small base is mostly noise.

Every institution in Consumer Packaging Perceptions and Trends, country by country

Is Consumer Packaging Perceptions and Trends research growing?

Output in 2022-2025 was 58% higher than in 2018-2021, peaking in 2025. The fastest-growing topics are Consumer Packaging Perceptions and Trends.

still counting19801990200020102020
grewheldshrank

The same series as a ribbon: one cell per year, darker for more. The line above answers how much; this answers when.

Its share of all research

Growing output can still be a shrinking share: all of science grows. This is Consumer Packaging Perceptions and Trends as a percentage of every work published that year, 0.010% in 2024.

still counting0.0050%0.010%0.015%Consumer Packaging Perceptions and Trends0.013% in 202519801990200020102020

Fractional works of Consumer Packaging Perceptions and Trends over all fractional works that year. How the balance of science has shifted.

How much of it reaches the world top 10%

Year by year.

still counting5%10%15%Consumer Packaging Perceptions and Trends10.5% in 2025200020102020

Of each year's works in it, the share that reached the world's 10% most cited for their field and year. A field is the world for its own topics, so there is no other line to hold it against.

Which topics inside it are moving

Growth and decline on one axis around a shared zero. Two lists side by side hide the thing that matters: whether the growth dwarfs the decline, or the other way round.

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