Consumer Packaging Perceptions and Trends

Consumer Packaging Perceptions and Trends is a research topic within Marketing. Science Explorer counts 7.6k research works in it since 1951. 10.1% of them reached the world's top 10% most cited for their field and year.

This cluster of papers focuses on the role of packaging design in influencing consumer behavior, purchase decisions, and product perception. It explores the impact of visual elements, branding, and communication strategies on consumer preferences and product evaluation. The cluster also delves into the relationship between packaging design and marketing strategy, as well as its influence on perceived product quality and value.

• Packaging Design
• Consumer Perception
• Purchase Decisions
• Product Packaging
• Brand Communication
• Visual Influence
• Food Products
• Marketing Strategy
• Consumer Behavior
• Product Quality