Consumer Perception and Purchasing Behavior
Consumer Perception and Purchasing Behavior is a research topic within Marketing. Science Explorer counts 7.9k research works in it since 1951. 10.3% of them reached the world's top 10% most cited for their field and year.
This cluster of papers explores the influence of appearance management behavior, including cosmetics, fashion, and body image, on consumer choices. It covers topics such as the impact of social norms, corporate social responsibility, and lifestyle on purchase behavior and self-esteem related to appearance management.
- Cosmetics
- Fashion
- Consumer Behavior
- Body Image
- Lifestyle
- Social Norms
- Corporate Social Responsibility
- Sociocultural Attitudes
- Purchase Behavior
- Self-esteem
- Research works
- 7.9k fractional, since 1951
- In the world top 10%
- 813 per year above
- Top-10% rate
- 10.3% share of its works in the world top 10%
- Growth, 2018-21 → 2022-25
- +108% the tick is no change
- Largest producer
South Korea
21% of the 10 largest, 2022-now
Which countries lead Consumer Perception and Purchasing Behavior research?
By volume, South Korea and China publish the most (411 and 380 works in 2022-now).
By volume, 2022-now
- 1
South Korea
411 works
- 2
China
380 works
- 3
Indonesia
377 works
- 4
India
210 works
- 5
United States
177 works
- 6
Japan
147 works
- 7
Malaysia
74 works
- 8
Türkiye
68 works
- 9
Egypt
43 works
- 10
Pakistan
38 works
How concentrated that is
The same countries as shares of everything the list above accounts for. A node where two countries do two thirds of the work and one spread evenly across twelve read alike as a ranking and not at all alike here.
Shares of the rows listed above, not of the whole node.
Which institutions lead Consumer Perception and Purchasing Behavior research?
By volume in 2022-now, Binus University publishes the most Consumer Perception and Purchasing Behavior research, followed by Seokyeong University and Kwangju Women's University.
By volume, 2022-now
- 1
Binus UniversityIndonesia
34 works
- 2
Seokyeong UniversitySouth Korea
28 works
- 3
Kwangju Women's UniversitySouth Korea
25 works
- 4
Universiti Teknologi MARAMalaysia
14 works
- 5
Beijing Institute of Fashion TechnologyChina
13 works
- 6
Pukyong National UniversitySouth Korea
11 works
- 7
Telkom UniversityIndonesia
11 works
- 8
Islamic Azad University, Tehran
Iran
10 works
- 9
University of BrawijayaIndonesia
10 works
- 10
Hanyang UniversitySouth Korea
10 works
Where is Consumer Perception and Purchasing Behavior research done?
The largest centres of Consumer Perception and Purchasing Behavior research in 2022-now are Seoul (South Korea), Jakarta (Indonesia), Tokyo (Japan) and Beijing (China). Among places with at least 20 works in it, it is an unusually large share of all research in Gwangju, Busan and Seoul.
Largest cities, 2022-now
- 1
SeoulSouth Korea
167 works
- 2
JakartaIndonesia
95 works
- 3
TokyoJapan
57 works
- 4
BeijingChina
52 works
- 5
BandungIndonesia
43 works
- 6
BusanSouth Korea
42 works
- 7
GwangjuSouth Korea
38 works
- 8
ShanghaiChina
34 works
- 9
SurabayaIndonesia
32 works
- 10
DaejeonSouth Korea
26 works
Where it is the local speciality
- GwangjuKR · 37.6 works30×
- BusanKR · 42.0 works20×
- SeoulKR · 167.0 works9.3×
Location quotient: how much more of its research is in Consumer Perception and Purchasing Behavior than the world average.
Where is the best place to study Consumer Perception and Purchasing Behavior?
Among universities, judged by research, Binus University, Ewha Womans University and Kwangju Women's University score highest, combining excellence, specialisation, size, growth and international reach. Research strength is one signal when choosing where to study; it does not measure teaching.
One dot per university in the first ten of the table below, at the default weights. The upper left is the interesting corner: small places doing unusually strong work.
Universities only. The score blends excellence (40%), size (30%), specialisation (10%), growth (10%), international reach (10%), 2022-now; growth compares 2018-21 with 2022-25 and counts up to +20%, since a jump from a small base is mostly noise.
Every institution in Consumer Perception and Purchasing Behavior, country by countryIs Consumer Perception and Purchasing Behavior research growing?
Output in 2022-2025 was 108% higher than in 2018-2021, peaking in 2024. The fastest-growing topics are Consumer Perception and Purchasing Behavior.
The same series as a ribbon: one cell per year, darker for more. The line above answers how much; this answers when.
Its share of all research
Growing output can still be a shrinking share: all of science grows. This is Consumer Perception and Purchasing Behavior as a percentage of every work published that year, 0.016% in 2024.
Fractional works of Consumer Perception and Purchasing Behavior over all fractional works that year. How the balance of science has shifted.
How much of it reaches the world top 10%
Year by year.
Of each year's works in it, the share that reached the world's 10% most cited for their field and year. A field is the world for its own topics, so there is no other line to hold it against.
Which topics inside it are moving
Growth and decline on one axis around a shared zero. Two lists side by side hide the thing that matters: whether the growth dwarfs the decline, or the other way round.
Discussion
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