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Topic · Marketing

Consumer Perception and Purchasing Behavior

Consumer Perception and Purchasing Behavior is a research topic within Marketing. Science Explorer counts 7.9k research works in it since 1951. 9.5% of them reached the world's top 10% most cited for their field and year.

This cluster of papers explores the influence of appearance management behavior, including cosmetics, fashion, and body image, on consumer choices. It covers topics such as the impact of social norms, corporate social responsibility, and lifestyle on purchase behavior and self-esteem related to appearance management.

  • Cosmetics
  • Fashion
  • Consumer Behavior
  • Body Image
  • Lifestyle
  • Social Norms
  • Corporate Social Responsibility
  • Sociocultural Attitudes
  • Purchase Behavior
  • Self-esteem
Research works
7.9k
fractional, since 1951
In the world top 10%
752
per year above
Top-10% rate
9.5%
share of its works in the world top 10%
Growth, 2013–17 → 2018–22
+2%
the tick is no change

Which countries lead Consumer Perception and Purchasing Behavior research?

By volume, South Korea and Indonesia publish the most (399 and 369 works in 2022–2025).

By volume, 2022–2025

  1. 1 South Korea 399 works
  2. 2 Indonesia 369 works
  3. 3 China 357 works
  4. 4 India 207 works
  5. 5 United States 173 works
  6. 6 Japan 144 works
  7. 7 Malaysia 74 works
  8. 8 Türkiye 64 works
  9. 9 Egypt 43 works
  10. 10 Pakistan 38 works

How concentrated that is

The same countries as shares of everything the list above accounts for. A node where two countries do two thirds of the work and one spread evenly across twelve read alike as a ranking and not at all alike here.

South Korea: 21.4%Indonesia: 19.8%China: 19.1%India: 11.1%6 others listed: 28.7%21%largest
South Korea399 · 21.4%Indonesia369 · 19.8%China357 · 19.1%India207 · 11.1%6 others listed536 · 28.7%

Shares of the rows listed above, not of the whole node.

Which institutions lead Consumer Perception and Purchasing Behavior research?

By volume in 2022–2025, Binus University publishes the most Consumer Perception and Purchasing Behavior research, followed by Seokyeong University and Kwangju Women's University.

By volume, 2022–2025

  1. 1 Binus UniversityIndonesia 34 works
  2. 2 Seokyeong UniversitySouth Korea 28 works
  3. 3 Kwangju Women's UniversitySouth Korea 24 works
  4. 4 Universiti Teknologi MARAMalaysia 14 works
  5. 5 Beijing Institute of Fashion TechnologyChina 13 works
  6. 6 Pukyong National UniversitySouth Korea 11 works
  7. 7 Telkom UniversityIndonesia 10 works
  8. 8 University of BrawijayaIndonesia 10 works
  9. 9 Hanyang UniversitySouth Korea 10 works
  10. 10 Hongik UniversitySouth Korea 9 works

Where is Consumer Perception and Purchasing Behavior research done?

The largest centres of Consumer Perception and Purchasing Behavior research in 2022–2025 are Seoul (South Korea), Jakarta (Indonesia), Tokyo (Japan) and Beijing (China). Among places with at least 20 works in it, it is an unusually large share of all research in Gwangju, Busan and Seoul.

Largest cities, 2022–2025

  1. 1 Seoul South Korea 164 works
  2. 2 Jakarta Indonesia 95 works
  3. 3 Tokyo Japan 56 works
  4. 4 Beijing China 52 works
  5. 5 Bandung Indonesia 42 works
  6. 6 Busan South Korea 39 works
  7. 7 Gwangju South Korea 37 works
  8. 8 Shanghai China 34 works
  9. 9 Surabaya Indonesia 31 works
  10. 10 Daejeon South Korea 26 works

Where it is the local speciality

  1. GwangjuKR · 36.6 works30×
  2. BusanKR · 38.8 works19×
  3. SeoulKR · 164.1 works9.3×
← less than its size predicts1×more →

Location quotient: how much more of its research is in Consumer Perception and Purchasing Behavior than the world average.

See Consumer Perception and Purchasing Behavior on the map

Where is the best place to study Consumer Perception and Purchasing Behavior?

Among universities, judged by research, Binus University, Hongik University and Pukyong National University score highest, combining excellence, specialisation, size, growth and international reach. Research strength is one signal when choosing where to study; it does not measure teaching.

0%10%20%mean 7.79%fractional works in this node (log) →share in the world top 10% →Binus University: 34, 12.4%Hongik University: 9, 12.5%Pukyong National University: 11, 10.3%Universiti Teknologi MARA: 14, 4.9%Hanyang University: 10, 9.7%Seokyeong University: 28, 1.2%Kwangju Women's University: 24, 1.4%Beijing Institute of Fashion Technology: 13, 1.3%Dankook University: 8, 7.5%Yonsei University: 9, 16.7%Hongik UniversityBinus UniversityPukyong National Uni…Universiti Teknologi…
above the meannear itbelow it

One dot per university in the table below. The upper left is the interesting corner: small places doing unusually strong work.

#UniversityScoreTop 10%SpecialisationWorksGrowth
1 Binus UniversityIndonesia 71.312.4%26.7×34 —
2 Hongik UniversitySouth Korea 56.812.5%60.6×9 +12.0%
3 Pukyong National UniversitySouth Korea 55.210.3%31.3×11 -67.0%
4 Universiti Teknologi MARAMalaysia 51.64.9%7.8×14 +220.0%
5 Hanyang UniversitySouth Korea 51.39.7%10.2×10 -55.3%
6 Seokyeong UniversitySouth Korea 50.61.2%1241.7×28 —
7 Kwangju Women's UniversitySouth Korea 47.91.4%1467.6×24 —
8 Beijing Institute of Fashion TechnologyChina 42.21.3%151.9×13 +70.7%
9 Dankook UniversitySouth Korea 41.17.5%26.9×8 -38.1%
10 Yonsei UniversitySouth Korea 39.916.7%5.1×9 -25.5%

Universities only. Score blends excellence (30%), specialisation (25%), size (20%), growth (15%) and international reach (10%), 2015–2022; growth compares 2010–14 with 2015–19.

Is Consumer Perception and Purchasing Behavior research growing?

Output in 2018–2022 was 2% higher than in 2013–2017, peaking in 2024. The fastest-growing topics are Consumer Perception and Purchasing Behavior.

19801990200020102020
grewheldshrank

The same series as a ribbon — one cell per year, darker for more. The line above answers how much; this answers when.

Which topics inside it are moving

Growth and decline on one axis around a shared zero. Two lists side by side hide the thing that matters: whether the growth dwarfs the decline, or the other way round.