Question 1

Which countries lead Consumer Perception and Purchasing Behavior research?

Accepted Answer

By volume, South Korea and China publish the most (411 and 380 works in 2022-now).

Question 2

Which institutions lead Consumer Perception and Purchasing Behavior research?

Accepted Answer

By volume in 2022-now, Binus University publishes the most Consumer Perception and Purchasing Behavior research, followed by Seokyeong University and Kwangju Women's University.

Question 3

Where is Consumer Perception and Purchasing Behavior research done?

Accepted Answer

The largest centres of Consumer Perception and Purchasing Behavior research in 2022-now are Seoul (South Korea), Jakarta (Indonesia), Tokyo (Japan) and Beijing (China). Among places with at least 20 works in it, it is an unusually large share of all research in Gwangju, Busan and Seoul.

Question 4

Where is the best place to study Consumer Perception and Purchasing Behavior?

Accepted Answer

Among universities, judged by research, Binus University, Ewha Womans University and Kwangju Women's University score highest, combining excellence, specialisation, size, growth and international reach. Research strength is one signal when choosing where to study; it does not measure teaching.

Question 5

Is Consumer Perception and Purchasing Behavior research growing?

Accepted Answer

Output in 2022-2025 was 108% higher than in 2018-2021, peaking in 2024. The fastest-growing topics are Consumer Perception and Purchasing Behavior.

Question 6

What are the most cited papers in Consumer Perception and Purchasing Behavior?

Accepted Answer

The most cited paper in Consumer Perception and Purchasing Behavior is "The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase" (Roobina Ohanian, 1991), with 1,265 citations. Next come "Automatic Age Estimation Based on Facial Aging Patterns" (979) and "Body image across the adult life span: stability and change" (948).