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Topic · Consumer Perception and Purchasing Behavior

Most cited papers in Consumer Perception and Purchasing Behavior

Consumer Perception and Purchasing Behavior

What are the most cited papers in Consumer Perception and Purchasing Behavior?

The most cited paper in Consumer Perception and Purchasing Behavior is "The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase" (Roobina Ohanian, 1991), with 1,265 citations. Next come "Automatic Age Estimation Based on Facial Aging Patterns" (979) and "Body image across the adult life span: stability and change" (948).

Showing 50 of 101 papers. Every paper with more than 107 citations is listed.

Most cited papers, sortable by citations and release date
#Paper
1 The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase Roobina Ohanian · Journal of Advertising Research Feb 1991 1,265
2 Automatic Age Estimation Based on Facial Aging Patterns Xin Geng, Zhi‐Hua Zhou, Kate Smith‐Miles · IEEE Transactions on Pattern Analysis and Machine Intelligence 7 Nov 2007 979
3 Body image across the adult life span: stability and change Marika Tiggemann · Body Image 2 Dec 2003 948
4 Predicting Unethical Behavior: A Comparison of the Theory of Reasoned Action and the Theory of Planned Behavior Man Kit Chang · Journal of Business Ethics Dec 1998 852
5 Impacts of Luxury Fashion Brand’s Social Media Marketing on Customer Relationship and Purchase Intention Angella Jiyoung Kim, Eunju Ko · Journal of Global Fashion Marketing Aug 2010 720
6 Development and validation of the Sociocultural Attitudes Towards Appearance Questionnaire-4 (SATAQ-4). Lauren M. Schaefer et al. · Psychological Assessment Open access 6 Oct 2014 591
7 Cross-Cultural Examination of the Fishbein Behavioral Intentions Model Chol Lee, Robert T. Green · Journal of International Business Studies Jun 1991 548
8 Gender Differences in Concern with Body Weight and Physical Appearance Over the Life Span Patricia P. Pliner, Shelly Chaiken, Gordon L. Flett · Personality and Social Psychology Bulletin Jun 1990 535
9 The Effect of Verbal and Visual Components of Advertisements on Brand Attitudes and Attitude Toward the Advertisement Andrew A. Mitchell · Journal of Consumer Research Jun 1986 530
10 Effect of service orientation on job satisfaction, organizational commitment, and intention of leaving in a casual dining chain restaurant Woo Gon Kim, Jerrold K. Leong, Yong‐Ki Lee · International Journal of Hospitality Management 21 Oct 2004 384
11 How gamification marketing activities motivate desirable consumer behaviors: Focusing on the role of brand love Chia‐Lin Hsu, Mu‐Chen Chen · Computers in Human Behavior 30 Jun 2018 357
12 Cross‐cultural consumer values, needs and purchase behavior Jai‐Ok Kim, Sandra Monk Forsythe, GU Qing-liang et al. · Journal of Consumer Marketing 23 Oct 2002 346
13 Toward a Model of the In-Store Purchase Decision Process: Consumer Use of Criteria for Evaluating Women's Apparel Molly Eckman, Mary Lynn Damhorst, Sara J. Kadolph · Clothing and Textiles Research Journal 1990 345
14 Adolescent Body Image Dissatisfaction: Relationships with Self‐esteem, Anxiety, and Depression Controlling for Body Mass Marion Kostanski, Eleonora Gullone · Journal of Child Psychology and Psychiatry Feb 1998 304
15 Is the smartwatch an IT product or a fashion product? A study on factors affecting the intention to use smartwatches Jaewon Choi, Seongcheol Kim · Computers in Human Behavior 20 Jun 2016 300
16 The Impact of Exposure to the Thin-Ideal Media Image on Women Nicole Hawkins, P. Scott Richards, H. MAC GRANLEY et al. · Eating Disorders 2004 300
17 Prevalence and magnitude of body weight and shape dissatisfaction among university students Lori A. Neighbors, Jeffery Sobal · Eating Behaviors 29 Mar 2007 297
18 Determinants of Patient Satisfaction in Postmastectomy Breast Reconstruction Amy K. Alderman, Edwin G. Wilkins, Julie C. Lowery et al. · Plastic & Reconstructive Surgery Sep 2000 295
19 Purchasing global luxury brands among young Korean consumers Hye‐Jung Park, Nancy J. Rabolt, Kyung Sook Jeon · Journal of Fashion Marketing and Management 9 May 2008 264
20 Brief Report: Self-Objectification and Esteem in Young Women: The Mediating Role of Reasons for Exercise Peter Strelan, Sarah Mehaffey, Marika Tiggemann · Sex Roles 2003 262
21 A Hierarchical Model of Service Quality for the Recreational Sport Industry Young-do Ko, Donna L. Pastore · Sport Marketing Quarterly Jun 2005 243
22 The Menstrual Attitude Questionnaire Jeanne Brooks‐Gunn, Diane N. Ruble · Psychosomatic Medicine Sep 1980 237
23 Body Cathexis and Satisfaction with Fit of Apparel Karen LaBat, Marilyn DeLong · Clothing and Textiles Research Journal 1990 235
24 Key Determinants of Consumer Satisfaction With General Practice SIMON J WILLIAMS, M. Calnan · Family Practice 1991 235
25 Media-portrayed idealized images, body shame, and appearance anxiety Fiona J. Monro, Gail F. Huon · International Journal of Eating Disorders 2005 232
26 The development and validation of the Physical Appearance Comparison Scale-Revised (PACS-R) Lauren M. Schaefer, Joel Kevin Thompson · Eating Behaviors Open access 4 Feb 2014 228
27 The effects of the ideal of female beauty on mood and body satisfaction Leora Pinhas, Brenda B. Toner, Alisha Ali et al. · International Journal of Eating Disorders Mar 1999 228
28 Cross‐Cultural Comparisons of Appearance Self‐Schema, Body Image, Self‐Esteem, and Dieting Behavior Between Korean and U.S. Women Jaehee Jung, Seung‐Hee Lee · Family and Consumer Sciences Research Journal 26 Apr 2006 226
29 A Test of Objectification Theory in Adolescent Girls Amy Slater, Marika Tiggemann · Sex Roles May 2002 220
30 Practice and Theory of Blendshape Facial Models John P. Lewis, Ken Anjyo, Taehyun James Rhee et al. · Eurographics Open access 2014 220
31 Systematic review of body image measures Johanna Kling, Linda Kwakkenbos, Phillippa C. Diedrichs et al. · Body Image ReviewOpen access 5 Aug 2019 207
32 The relationship between sociocultural pressure to be thin and body dissatisfaction in preadolescent girls Lucy C Blowers, Natalie J. Loxton, Megan Grady-Flesser et al. · Eating Behaviors 20 Jun 2003 205
33 Self-Esteem and Negative Affect as Moderators of Sociocultural Influences on Body Dissatisfaction, Strategies to Decrease Weight, and Strategies to Increase Muscles Among Adolescent Boys and Girls Lina Angela Ricciardelli, Marita P. McCabe · Sex Roles Feb 2001 202
34 Understanding the diffusion of virtual reality glasses: The role of media, fashion and technology Marc Florian Herz, Philipp A. Rauschnabel · Technological Forecasting and Social Change 27 Sep 2018 194
35 Fashion orientation, credit card use, and compulsive buying Hye‐Jung Park, Leslie Davis Burns · Journal of Consumer Marketing May 2005 194
36 Self-schema and self-discrepancy mediate the influence of Instagram usage on body image satisfaction among youth Ashraf Sadat Ahadzadeh, Saeed Pahlevan Sharif, Fon Sim Ong · Computers in Human Behavior 18 Nov 2016 192
37 A Comparison of Younger and Older Adults' Self-Assessment Manikin Ratings of Affective Pictures Richard W. Backs, Sérgio P. da Silva, Kyunghee Han · Experimental Aging Research 15 Sep 2005 185
38 A Typology of Apparel Shopping Orientation Segments Among Female Consumers Soyeon Shim, Antigone Kotsiopulos · Clothing and Textiles Research Journal Sep 1993 183
39 Men and their bodies: a comparison of homosexual and heterosexual men. Lisa R. Silberstein, Marc E. Mishkind, Ruth H. Striegel‐Moore et al. · Psychosomatic Medicine May 1989 183
40 Effects of Potential Partners' Costume and Physical Attractiveness on Sexuality and Partner Selection John Marshall Townsend, Gary D. Levy · The Journal of Psychology Jul 1990 180
41 The effects of sport involvement, sponsor awareness and corporate image on intention to purchase sponsors' products Yong Jae Ko, Kyoungtae Kim, Cathryn L. Claussen et al. · International Journal of Sports Marketing and Sponsorship 2008 172
42 General and acculturation‐related daily hassles and psychological adjustment in first‐ and second‐generation South Asian immigrants to Canada Mona Abouguendia, Kimberly A. Noels · International Journal of Psychology Jun 2001 171
43 The Impact of Employee Training on Job Satisfaction and Intention to Stay in the Hotel Industry Chun-Fang Chiang, Ki‐Joon Back, Deborah D. Canter · Journal of Human Resources in Hospitality & Tourism 5 Dec 2005 170
44 The comparisons of anthropometric characteristics among four peoples in East Asia Yu-Cheng Lin, Mao‐Jiun J. Wang, Eric M. Wang · Applied Ergonomics Mar 2004 169
45 Shopping for clothes: Body satisfaction, appearance investment, and functions of clothing among female shoppers Marika Tiggemann, Catherine Lacey · Body Image 6 Aug 2009 169
46 Biological, psychological, and sociocultural correlates of body change strategies and eating problems in adolescent boys and girls Peter Muris, Cor M. G. Meesters, Willemien van de Blom et al. · Eating Behaviors 26 Apr 2004 168
47 Objectification in Fitness Centers: Self-Objectification, Body Dissatisfaction, and Disordered Eating in Aerobic Instructors and Aerobic Participants Ivanka J Prichard, Marika Tiggemann · Sex Roles Jul 2005 168
48 Treasure Hunting for Brands: Metaverse Marketing Gamification Effects on Purchase Intention, WOM, and Loyalty Ahmad Samed Al‐Adwan, Husam Yaseen, Abeer F. Alkkhwaldi et al. · Journal of Global Marketing Open access 16 Feb 2025 163
49 Secular Trends in Social Class and Sex Differences in Adult Height Diana L. Kuh, Chris Power, Bryan Rodgers · International Journal of Epidemiology 1991 161
50 African American College Women's Body Image: An Examination of Body Mass, African Self-Consciousness, and Skin Color Satisfaction Woody Falconer Jameca, Helen A. Neville · Psychology of Women Quarterly Sep 2000 161

Citations are OpenAlex's own counts, from its 2026-09-23 snapshot, so the ranking can differ from Google Scholar or Web of Science. A paper is listed for a field when OpenAlex files it under one of the field's topics; retracted papers and papers whose citation count cannot be traced to citing works are left out, and a preprint and the article it became are shown once. Release dates are OpenAlex's: where a source gave only a month or a year, that is what is shown. How the lists are chosen.