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Topic · Marketing

Service and Product Innovation

Service and Product Innovation is a research topic within Marketing. Science Explorer counts 16k research works in it since 1950. 32.1% of them reached the world's top 10% most cited for their field and year.

This cluster of papers explores the evolution and application of service-dominant logic in marketing science, focusing on co-creation, value creation, service innovation, product-service systems, customer participation, servitization, service science, customer experience, and marketing strategy.

  • Co-Creation
  • Value Creation
  • Service Innovation
  • Product-Service Systems
  • Customer Participation
  • Servitization
  • Value Co-Creation
  • Service Science
  • Customer Experience
  • Marketing Strategy
Research works
16k
fractional, since 1950
In the world top 10%
5.1k
per year above
Top-10% rate
32.1%
share of its works in the world top 10%
Growth, 2013–17 → 2018–22
+28%
the tick is no change

Which countries lead Service and Product Innovation research?

By volume, China and the United States publish the most (412 and 355 works in 2022–2025).

By volume, 2022–2025

  1. 1 China 412 works
  2. 2 United States 355 works
  3. 3 Germany 349 works
  4. 4 United Kingdom 251 works
  5. 5 Italy 211 works
  6. 6 Indonesia 203 works
  7. 7 India 189 works
  8. 8 France 142 works
  9. 9 Australia 129 works
  10. 10 Brazil 119 works

How concentrated that is

The same countries as shares of everything the list above accounts for. A node where two countries do two thirds of the work and one spread evenly across twelve read alike as a ranking and not at all alike here.

China: 17.5%United States: 15.0%Germany: 14.8%United Kingdom: 10.6%6 others listed: 42.1%17%largest
China412 · 17.5%United States355 · 15.0%Germany349 · 14.8%United Kingdom251 · 10.6%6 others listed993 · 42.1%

Shares of the rows listed above, not of the whole node.

Which institutions lead Service and Product Innovation research?

By volume in 2022–2025, Politecnico di Milano publishes the most Service and Product Innovation research, followed by Bandung Institute of Technology and Aalborg University.

By volume, 2022–2025

  1. 1 Politecnico di MilanoItaly 33 works
  2. 2 Bandung Institute of TechnologyIndonesia 21 works
  3. 3 Aalborg UniversityDenmark 15 works
  4. 4 Lappeenranta-Lahti University of TechnologyFinland 15 works
  5. 5 Linköping UniversitySweden 14 works
  6. 6 Delft University of TechnologyNetherlands 13 works
  7. 7 RWTH Aachen UniversityGermany 13 works
  8. 8 Aalto UniversityFinland 13 works
  9. 9 Copenhagen Business SchoolDenmark 13 works
  10. 10 Karlstad UniversitySweden 12 works

Who are the leading researchers in Service and Product Innovation?

The most-cited researchers publishing on Service and Product Innovation include Leonard L. Berry, A. Parasuraman and Valarie A. Zeithaml.

  1. 1 Leonard L. Berry United States 7.5k citations
  2. 2 A. Parasuraman United States 7.1k citations
  3. 3 Valarie A. Zeithaml United States 6.2k citations
  4. 4 Yogesh K. Dwivedi United Kingdom 3.2k citations
  5. 5 Mary Jo Bitner United States 2.9k citations

Ranked by citations received across their whole record, among researchers with at least three works on this topic.

Where is Service and Product Innovation research done?

The largest centres of Service and Product Innovation research in 2022–2025 are Beijing (China), Milan (Italy), Bandung (Indonesia) and Shanghai (China).

Largest cities, 2022–2025

  1. 1 Beijing China 56 works
  2. 2 Milan Italy 53 works
  3. 3 Bandung Indonesia 46 works
  4. 4 Shanghai China 43 works
  5. 5 London United Kingdom 43 works
  6. 6 Jakarta Indonesia 39 works
  7. 7 Brisbane Australia 33 works
  8. 8 Tokyo Japan 31 works
  9. 9 Melbourne Australia 29 works
  10. 10 Paris France 29 works
See Service and Product Innovation on the map

Where is the best place to study Service and Product Innovation?

Among universities, judged by research, University of Vaasa, Tampere University and Politecnico di Milano score highest, combining excellence, specialisation, size, growth and international reach. Research strength is one signal when choosing where to study; it does not measure teaching.

0%25%50%75%mean 41.34%fractional works in this node (log) →share in the world top 10% →University of Vaasa: 12, 63.1%Tampere University: 12, 45.5%Politecnico di Milano: 33, 22.6%Lappeenranta-Lahti University of Technology: 15, 49.5%Copenhagen Business School: 13, 40.4%Linköping University: 14, 48.1%Queensland University of Technology: 12, 51.1%Karlstad University: 12, 46.0%Aalborg University: 15, 18.1%Griffith University: 12, 29.0%University of VaasaLappeenranta-Lahti U…Tampere UniversityPolitecnico di Milano
above the meannear itbelow it

One dot per university in the table below. The upper left is the interesting corner: small places doing unusually strong work.

#UniversityScoreTop 10%SpecialisationWorksGrowth
1 University of VaasaFinland 81.563.1%54.8×12 +458.0%
2 Tampere UniversityFinland 70.945.5%10.8×12 +228.9%
3 Politecnico di MilanoItaly 68.022.6%12.1×33 +91.6%
4 Lappeenranta-Lahti University of TechnologyFinland 67.149.5%37.5×15 +19.4%
5 Copenhagen Business SchoolDenmark 66.140.4%20.5×13 +137.5%
6 Linköping UniversitySweden 64.848.1%13.1×14 +14.0%
7 Queensland University of TechnologyAustralia 62.051.1%9.0×12 +28.4%
8 Karlstad UniversitySweden 60.246.0%52.0×12 -5.6%
9 Aalborg UniversityDenmark 56.618.1%7.6×15 +292.0%
10 Griffith UniversityAustralia 54.829.0%7.9×12 +145.2%

Universities only. Score blends excellence (30%), specialisation (25%), size (20%), growth (15%) and international reach (10%), 2015–2022; growth compares 2010–14 with 2015–19.

Is Service and Product Innovation research growing?

Output in 2018–2022 was 28% higher than in 2013–2017, peaking in 2025. The fastest-growing topics are Service and Product Innovation.

19801990200020102020
grewheldshrank

The same series as a ribbon — one cell per year, darker for more. The line above answers how much; this answers when.

Which topics inside it are moving

Growth and decline on one axis around a shared zero. Two lists side by side hide the thing that matters: whether the growth dwarfs the decline, or the other way round.