Topic · Marketing
Service and Product Innovation
Service and Product Innovation is a research topic within Marketing. Science Explorer counts 16k research works in it since 1950. 10.2% of them reached the world's top 10% most cited for their field and year.
This cluster of papers explores the evolution and application of service-dominant logic in marketing science, focusing on co-creation, value creation, service innovation, product-service systems, customer participation, servitization, service science, customer experience, and marketing strategy.
- Co-Creation
- Value Creation
- Service Innovation
- Product-Service Systems
- Customer Participation
- Servitization
- Value Co-Creation
- Service Science
- Customer Experience
- Marketing Strategy
- Research works
- 16k fractional, since 1950
- In the world top 10%
- 1.6k per year above
- Top-10% rate
- 10.2% share of its works in the world top 10%
- Growth, 2018-21 → 2022-25
- +11% the tick is no change
- Largest producer
China
19% of the 10 largest, 2022-now
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