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Most cited papers in Service and Product Innovation

What are the most cited papers in Service and Product Innovation?

The most cited paper in Service and Product Innovation is "A Conceptual Model of Service Quality and Its Implications for Future Research" (Anitha Parasuraman, Valarie A. Zeithaml, Leonard L. Berry, 1985), with 17,152 citations. Next come "A Design Science Research Methodology for Information Systems Research" (7,661) and "Service-dominant logic: continuing the evolution" (7,545).

Showing 50 of 98 papers. Every paper with more than 1,072 citations is listed.

Most cited papers, sortable by citations and release date
#Paper
1 A Conceptual Model of Service Quality and Its Implications for Future Research Anitha Parasuraman, Valarie A. Zeithaml, Leonard L. Berry · Journal of Marketing 1985 17,152
2 A Design Science Research Methodology for Information Systems Research Ken Peffers, Tuure Tuunanen, Marcus A. Rothenberger et al. · Journal of Management Information Systems Dec 2007 7,661
3 Service-dominant logic: continuing the evolution Stephen Louis Vargo, Robert F. Lusch · Journal of the Academy of Marketing Science Aug 2007 7,545
4 Understanding digital transformation: A review and a research agenda Grégory Vial · The Journal of Strategic Information Systems Open access 10 Feb 2019 6,975
5 Co-creation experiences: The next practice in value creation C. K. Prahalad, Venkat Ramaswamy · Journal of Interactive Marketing Open access 15 Jul 2004 6,452
6 Co-creation and the new landscapes of design Elizabeth Sanders, Pieter Jan Stappers · CoDesign 22 Feb 2008 5,349
7 Servicescapes: The Impact of Physical Surroundings on Customers and Employees Mary Jo Bitner · Journal of Marketing Apr 1992 5,204
8 Customer value: The next source for competitive advantage Robert B. Woodruff · Journal of the Academy of Marketing Science Mar 1997 4,663
9 A literature and practice review to develop sustainable business model archetypes Nancy Bocken, Samuel W. Short, P. Rana et al. · Journal of Cleaner Production Open access 5 Dec 2013 4,315
10 Institutions and axioms: an extension and update of service-dominant logic Stephen Louis Vargo, Robert F. Lusch · Journal of the Academy of Marketing Science 15 Jul 2015 3,629
11 Customer Engagement Roderick J. Brodie, Linda D. Hollebeek, Biljana Jurić et al. · Journal of Service Research 6 Jul 2011 3,607
12 Artificial Intelligence in Service Ming‐Hui Huang, Roland T. Rust · Journal of Service Research Open access 5 Feb 2018 3,516
13 Managing the co-creation of value Adrian Payne, Kaj Storbacka, Pennie Frow · Journal of the Academy of Marketing Science 11 Aug 2007 3,460
14 Consumer engagement in a virtual brand community: An exploratory analysis Roderick J. Brodie, Ana Ilić, Biljana Jurić et al. · Journal of Business Research 25 Aug 2011 3,210
15 On value and value co-creation: A service systems and service logic perspective Stephen Louis Vargo, Paul P. Maglio, Melissa Archpru Akaka · European Management Journal Jun 2008 3,140
16 Design Principles for Industrie 4.0 Scenarios Mario Hermann, Tobias Pentek, Boris Otto Conference paper 2016 2,970
17 Research Commentary —The New Organizing Logic of Digital Innovation: An Agenda for Information Systems Research Youngjin Yoo, Ola Henfridsson, Kalle Lyytinen · Information Systems Research 18 Nov 2010 2,915
18 Industry 4.0 technologies: Implementation patterns in manufacturing companies Alejandro Germán Frank, Lucas Santos Dalenogare, Néstor Fabián Ayala · International Journal of Production Economics 9 Jan 2019 2,902
19 The role of product architecture in the manufacturing firm Karl T. Ulrich · Research Policy Open access May 1995 2,893
20 Servitization of business: Adding value by adding services Sandra Vandermerwe, J. Fernando Sánchez-Rada · European Management Journal 1988 2,652
21 Critical service logic: making sense of value creation and co-creation Christian Grönroos, Päivi Voima · Journal of the Academy of Marketing Science 14 Jul 2012 2,567
22 A Systematic Review of the Literature on Digital Transformation: Insights and Implications for Strategy and Organizational Change André Hanelt, René Bohnsack, David Marz et al. · Journal of Management Studies ReviewOpen access 27 Sep 2020 2,450
23 Organizing for Innovation in the Digitized World Youngjin Yoo, Richard J. Boland, Kalle Lyytinen et al. · Organization Science 21 Sep 2012 2,442
24 Co‐creating unique value with customers C. K. Prahalad, Venkat Ramaswamy · Strategy and Leadership Jun 2004 2,432
25 How Brand Community Practices Create Value Hope Jensen Schau, Albert M. Muñiz, Eric J. Arnould · Journal of Marketing 5 Aug 2009 2,425
26 Relational Benefits in Services Industries: The Customer's Perspective Kevin P. Gwinner, Dwayne D. Gremler, M. J. Bitner · Journal of the Academy of Marketing Science Apr 1998 2,365
27 A Systematic Review of Co-Creation and Co-Production: Embarking on the social innovation journey William Voorberg, Victor Bekkers, Lars G. Tummers · Public Management Review ReviewOpen access 30 Jun 2014 2,354
28 Managing the transition from products to services Rogelio Oliva, Robert Kallenberg · International Journal of Service Industry Management May 2003 2,332
29 Brave new world: service robots in the frontline Jochen Wirtz, Paul G. Patterson, Werner H. Kunz et al. · Journal of service management Open access 26 Sep 2018 2,258
30 Clarifying the concept of product–service system Oksana Mont · Journal of Cleaner Production Jun 2002 2,161
31 An Integrated Model of Buyer-Seller Relationships David T. R. Wilson · Journal of the Academy of Marketing Science Sep 1995 2,066
32 Production, Consumption, Prosumption George Ritzer, Nathan Jurgenson · Journal of Consumer Culture Mar 2010 2,052
33 Effects of COVID-19 on business and research Naveen Donthu, Anders Gustafsson · Journal of Business Research Open access 8 Jun 2020 2,028
34 Designing conceptual articles: four approaches Elina Jaakkola · AMS Review Open access 9 Mar 2020 1,968
35 State-of-the-art in product-service systems Tim S. Baines et al. · Proceedings of the Institution of Mechanical Engineers Part B Journal of Engineering Manufacture Open access Oct 2007 1,966
36 Product services for a resource-efficient and circular economy – a review Arnold Tukker · Journal of Cleaner Production 7 Dec 2013 1,954
37 Service Innovation: A Service-Dominant Logic Perspective1 Robert F. Lusch, Satish Nambisan · MIS Quarterly Mar 2015 1,941
38 Service Innovation and Smart Analytics for Industry 4.0 and Big Data Environment Jay K. Lee, Hung-An Kao, Shanhu Yang · Procedia CIRP Open access 2014 1,894
39 Service-dominant logic: reactions, reflections and refinements Robert F. Lusch, Stephen Louis Vargo · Marketing Theory 31 Aug 2006 1,869
40 Service logic revisited: who creates value? And who co‐creates? Christian Grönroos · European Business Review 27 Jun 2008 1,844
41 Social Marketing: An Approach to Planned Social Change Philip Kotler, Gerald Zaltman · Journal of Marketing Jul 1971 1,789
42 The Challenge of Innovation Implementation Katherine J. Klein, Joann Sorra · Academy of Management Review Oct 1996 1,750
43 Competing through service: Insights from service-dominant logic Robert F. Lusch, Stephen Louis Vargo, Matthew O’Brien · Journal of Retailing 21 Nov 2006 1,705
44 Innovation in services Faı̈z Gallouj, Olivier Weinstein · Research Policy Dec 1997 1,691
45 Communication and Control Processes in the Delivery of Service Quality Valarie A. Zeithaml, Leonard L. Berry, Anitha Parasuraman · Journal of Marketing Apr 1988 1,691
46 Customer value co-creation behavior: Scale development and validation Youjae Yi, Taeshik Gong · Journal of Business Research Open access 8 Mar 2012 1,666
47 The Digital Platform: A Research Agenda Mark de Reuver, Carsten Sørensen, Rahul C. Basole · Journal of Information Technology Open access 11 Apr 2017 1,654
48 A Role Theory Perspective on Dyadic Interactions: The Service Encounter Michael R. Solomón, Carol F. Surprenant, John A. Czepiel et al. · Journal of Marketing 1985 1,646
49 Understanding Service Convenience Leonard L. Berry, Kathleen Seiders, Dhruv Grewal · Journal of Marketing Jul 2002 1,612
50 Designing the Business Models for Circular Economy—Towards the Conceptual Framework Mateusz Lewandowski · Sustainability Open access 18 Jan 2016 1,599

Citations are OpenAlex's own counts, from its 2026-09-23 snapshot, so the ranking can differ from Google Scholar or Web of Science. A paper is listed for a field when OpenAlex files it under one of the field's topics; retracted papers and papers whose citation count cannot be traced to citing works are left out, and a preprint and the article it became are shown once. Release dates are OpenAlex's: where a source gave only a month or a year, that is what is shown. How the lists are chosen.