Most cited papers in Consumer Market Behavior and Pricing
What are the most cited papers in Consumer Market Behavior and Pricing?
The most cited paper in Consumer Market Behavior and Pricing is "Matrix Factorization Techniques for Recommender Systems" (Yehuda Koren, Robert Bell, Chris T. Volinsky, 2009), with 11,958 citations. Next come "A Simple Model of Herd Behavior" (6,671) and "Loss Aversion in Riskless Choice: A Reference-Dependent Model" (6,543).
Showing 50 of 99 papers. Every paper with more than 1,321 citations is listed.
| # | Paper | ||
|---|---|---|---|
| 1 | Matrix Factorization Techniques for Recommender Systems Yehuda Koren, Robert Bell, Chris T. Volinsky · Computer | Aug 2009 | 11,958 |
| 2 | A Simple Model of Herd Behavior Abhijit G. Banerjee · The Quarterly Journal of Economics | Aug 1992 | 6,671 |
| 3 | Loss Aversion in Riskless Choice: A Reference-Dependent Model Amos Tversky, Daniel J. Kahneman · The Quarterly Journal of Economics | Nov 1991 | 6,543 |
| 4 | Optimal Auction Design Roger B. Myerson · Mathematics of Operations Research | Feb 1981 | 6,188 |
| 5 | The Effect of Word of Mouth on Sales: Online Book Reviews Judith A. Chevalier, Dina Mayzlin · Journal of Marketing Research | 11 Jul 2006 | 6,062 |
| 6 | Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value Barry J. Babin, William R. Darden, Mitch Griffin · Journal of Consumer Research | Mar 1994 | 6,005 |
| 7 | Interaction terms in logit and probit models Chunrong Ai, Edward C. Norton · Economics Letters | 19 May 2003 | 5,849 |
| 8 | A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research Cheryl Burke Jarvis, SCOTT B. MACKENZIE, Philip M. Podsakoff · Journal of Consumer Research | Sep 2003 | 5,774 |
| 9 | Amazon.com recommendations: item-to-item collaborative filtering Greg Linden, Brent Smith, Jeremy C. York · IEEE Internet Computing | 2003 | 5,433 |
| 10 | Information Distortion in a Supply Chain: The Bullwhip Effect Hau L. Lee, Vineet Padmanabhan, Seungjin Whang · Management Science | Apr 1997 | 4,750 |
| 11 | Effects of Price, Brand, and Store Information on Buyers' Product Evaluations William B. Dodds, Kent B. Monroe, Dhruv Grewal · Journal of Marketing Research | Aug 1991 | 4,716 |
| 12 | Lead Users: A Source of Novel Product Concepts Eric von Hippel · Management Science | Jul 1986 | 4,673 |
| 13 | Customer Satisfaction, Market Share, and Profitability: Findings From Sweden Eugene W. Anderson, Claes Fornell, Donald R. Lehmann · Journal of Marketing | Jul 1994 | 4,570 |
| 14 | A Theory of Demand for Products Distinguished by Place of Production (Une theorie de la demande de produits differencies d'apres leur origine) (Una teoria de la demanda de productos distinguiendolos segun el lugar de produccion) Paul S. Armington · Staff Papers | Mar 1969 | 4,297 |
| 15 | Mixed MNL models for discrete response Daniel L. McFadden, Kenneth E. Train · Journal of Applied Econometrics | 2000 | 4,176 |
| 16 | Factorization meets the neighborhood Yehuda Koren | 24 Aug 2008 | 3,964 |
| 17 | A Theory of Auctions and Competitive Bidding Paul Milgrom, Robert James Weber · Econometrica | Sep 1982 | 3,863 |
| 18 | Mental Accounting and Consumer Choice Richard H. Thaler · Marketing Science | 2008 | 3,475 |
| 19 | Monopoly and product quality Michael L. Mussa, Sherwin Rosen · Journal of Economic Theory | Aug 1978 | 3,430 |
| 20 | An Examination of Selected Marketing Mix Elements and Brand Equity Bong-Goo Yoo, Naveen Donthu, Sungho Lee · Journal of the Academy of Marketing Science | Apr 2000 | 3,364 |
| 21 | Collaborative Filtering for Implicit Feedback Datasets Yifan Hu, Yehuda Koren, Chris T. Volinsky | Dec 2008 | 3,259 |
| 22 | Simple Heuristics That Make Us Smart Gerd Gigerenzer, Peter M. Todd | 1999 | 3,156 |
| 23 | Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies SCOTT B. MACKENZIE, Philip M. Podsakoff · Journal of Retailing | 15 Sep 2012 | 3,010 |
| 24 | Developing and validating a multidimensional consumer-based brand equity scale Boonghee Yoo, Naveen Donthu · Journal of Business Research | Apr 2001 | 2,973 |
| 25 | An empirical comparison of the efficacy of covariance-based and variance-based SEM Werner Reinartz, Michael Haenlein, Jörg Henseler · International Journal of Research in Marketing | 16 Sep 2009 | 2,902 |
| 26 | Factorizing personalized Markov chains for next-basket recommendation Steffen Rendle, Christoph Freudenthaler, Lars Schmidt-Thieme | 26 Apr 2010 | 2,765 |
| 27 | Systems Competition and Network Effects Michael L. Katz, Carl Shapiro · The Journal of Economic Perspectives | May 1994 | 2,711 |
| 28 | Using Online Conversations to Study Word-of-Mouth Communication David Godes, Dina Mayzlin · Marketing Science | Nov 2004 | 2,619 |
| 29 | Mirror, mirror on the wall: a comparative evaluation of composite-based structural equation modeling methods Joseph F. Hair, G. Tomas M. Hult, Christian M. Ringle et al. · Journal of the Academy of Marketing Science | 16 Feb 2017 | 2,575 |
| 30 | Applications of structural equation modeling in marketing and consumer research: A review Hans Baumgartner, Christian Homburg · International Journal of Research in Marketing | Apr 1996 | 2,554 |
| 31 | From Multi-Channel Retailing to Omni-Channel Retailing Peter C. Verhoef, P.K. Kannan, J. Jeffrey Inman · Journal of Retailing | 6 Apr 2015 | 2,550 |
| 32 | Supply Chain Coordination with Revenue-Sharing Contracts: Strengths and Limitations Gérard P. Cachon, Martin A. Lariviere · Management Science | 2005 | 2,523 |
| 33 | Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice Paul E. Green, V. Srinivasan · Journal of Marketing | Oct 1990 | 2,492 |
| 34 | Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site Michael Trusov, Randolph E. Bucklin, Koen H. Pauwels · Journal of Marketing | 5 Aug 2009 | 2,418 |
| 35 | Premiums for High Quality Products as Returns to Reputations Carl Shapiro · The Quarterly Journal of Economics | Nov 1983 | 2,361 |
| 36 | Brands and Branding: Research Findings and Future Priorities Kevin Lane Keller, Donald R. Lehmann · Marketing Science | Nov 2006 | 2,327 |
| 37 | Reducing Buyer Search Costs: Implications for Electronic Marketplaces J. Yannis Bakos · Management Science | Dec 1997 | 2,294 |
| 38 | Consumer Choice between Hedonic and Utilitarian Goods Ravi Dhar, Klaus Wertenbroch · Journal of Marketing Research | Feb 2000 | 2,241 |
| 39 | Return on Marketing: Using Customer Equity to Focus Marketing Strategy Roland T. Rust, Katherine N. Lemon, Valarie A. Zeithaml · Journal of Marketing | 22 Dec 2003 | 2,170 |
| 40 | Customer satisfaction, customer retention, and market share Roland T. Rust, Anthony J. Zahorik · Journal of Retailing | Jun 1993 | 2,167 |
| 41 | No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality Amna Kirmani, Akshay R. Rao · Journal of Marketing | Apr 2000 | 2,157 |
| 42 | The Value of Information Sharing in a Two-Level Supply Chain Hau L. Lee, Kut C. So, Christopher Siew Wai Tang · Management Science | May 2000 | 2,144 |
| 43 | Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces Joseph W. Alba, John G Lynch, Barton A. Weitz et al. · Journal of Marketing | Jul 1997 | 2,107 |
| 44 | Noncooperative Collusion under Imperfect Price Information Edward J. Green, Robert H. Porter · Econometrica | 1984 | 2,068 |
| 45 | The Mixed Logit model: The state of practice David A. Hensher, William H. Greene · Transportation | 28 Mar 2003 | 2,053 |
| 46 | Relaxing Price Competition Through Product Differentiation Avner Shaked, John David Sutton · The Review of Economic Studies | 1982 | 2,028 |
| 47 | Cluster Analysis in Marketing Research: Review and Suggestions for Application Girish Punj, David W. Stewart · Journal of Marketing Research | May 1983 | 2,008 |
| 48 | Brand Equity as a Signaling Phenomenon Tülin Erdem, Joffre Swait́ · Journal of Consumer Psychology | 1998 | 1,954 |
| 49 | Market-Based Assets and Shareholder Value: A Framework for Analysis Rajendra K. Srivastava, Tasadduq A. Shervani, Liam Fahey · Journal of Marketing | 1998 | 1,921 |
| 50 | A Logit Model of Brand Choice Calibrated on Scanner Data Peter M. Guadagni, John D. C. Little · Marketing Science | Aug 1983 | 1,862 |
Citations are OpenAlex's own counts, from its 2026-09-23 snapshot, so the ranking can differ from Google Scholar or Web of Science. A paper is listed for a field when OpenAlex files it under one of the field's topics; retracted papers and papers whose citation count cannot be traced to citing works are left out, and a preprint and the article it became are shown once. Release dates are OpenAlex's: where a source gave only a month or a year, that is what is shown. How the lists are chosen.