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Researcher · Korea University · South Korea

Dongwon Lee

Dongwon Lee publishes mostly in Sociology and Political Science, Marketing and Statistical and Nonlinear Physics, on topics such as Digital Marketing and Social Media, Complex Network Analysis Techniques and Technology Adoption and User Behaviour.

ORCID 0000-0003-4826-1632 OpenAlex
World rank
#888,371
of 1,633,909 ranked researchers
Rank in South Korea
#15,776
of 38,381
Works
35
Citations
92
Citations per work
2.6

What does Dongwon Lee research?

Sociology and Political Science: 12.8%Marketing: 10.6%Statistical and Nonlinear Physics: 8.5%Strategy and Management: 8.5%other fields: 59.6%13%top field
Sociology and Political Science12.8%Marketing10.6%Statistical and Nonlinear Physics8.5%Strategy and Management8.5%other fields59.6%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Sociology and Political Science13% of their works
  2. 2Marketing11% of their works
  3. 3Statistical and Nonlinear Physics8% of their works
  4. 4Strategy and Management8% of their works
  5. 5Communication6% of their works
  6. 6Information Systems and Management6% of their works

Research topics

Which keywords describe Dongwon Lee's research?

The keywords of their largest research topics: Social Media, E-commerce, Consumer Engagement, Electronic Word-of-Mouth, Knowledge Sharing, Community Structure, Information Systems and Network Dynamics.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 19 words, with their numbers
  1. Social Media62 topics
  2. E-commerce52 topics
  3. Consumer Engagement41 topic
  4. Electronic Word-of-Mouth41 topic
  5. Knowledge Sharing42 topics
  6. Community Structure31 topic
  7. Information Systems31 topic
  8. Network Dynamics31 topic
  9. Technology Acceptance Model31 topic
  10. Auction Theory21 topic
  11. Business Strategy21 topic
  12. IT Alignment21 topic
  13. Marketing Strategies21 topic
  14. Mechanism Design21 topic
  15. Platform Competition21 topic
  16. Retail Economics21 topic
  17. Social Capital21 topic
  18. Two-Sided Markets21 topic
  19. Virtual Communities21 topic

Where does Dongwon Lee work?

Dongwon Lee's main affiliation in the publication record is Korea University, South Korea.

How many publications and citations does Dongwon Lee have?

Science Explorer counts 35 works and 92 citations for Dongwon Lee, ranking #888,371 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Other researchers named Dongwon Lee

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