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Researcher · George Washington University · United States

Donna L. Hoffman

Donna L. Hoffman publishes mostly in Marketing, Information Systems and Management and Sociology and Political Science, on topics such as Technology Adoption and User Behaviour, Consumer Behavior in Brand Consumption and Identification and Digital Marketing and Social Media.

ORCID 0009-0003-8810-9480 OpenAlex
World rank
#42,274
of 1,633,909 ranked researchers
Rank in United States
#19,546
of 358,040
Works
30
Citations
1.4k
Citations per work
45.2

What does Donna L. Hoffman research?

Marketing: 18.9%Information Systems and Management: 13.5%Sociology and Political Science: 10.8%Applied Psychology: 5.4%other fields: 51.4%19%top field
Marketing18.9%Information Systems and Management13.5%Sociology and Political Science10.8%Applied Psychology5.4%other fields51.4%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Marketing19% of their works
  2. 2Information Systems and Management14% of their works
  3. 3Sociology and Political Science11% of their works
  4. 4Applied Psychology5% of their works
  5. 5Political Science and International Relations5% of their works
  6. 6Social Psychology5% of their works

Research topics

Which keywords describe Donna L. Hoffman's research?

The keywords of their largest research topics: Information Systems, Technology Acceptance Model, Brand Trust, Consumer Behavior, Electronic Word-of-Mouth, Social Media, Customer Experience and Economic Development.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 16 words, with their numbers
  1. Information Systems51 topic
  2. Technology Acceptance Model51 topic
  3. Brand Trust31 topic
  4. Consumer Behavior31 topic
  5. Electronic Word-of-Mouth31 topic
  6. Social Media31 topic
  7. Customer Experience21 topic
  8. Economic Development21 topic
  9. Flow Theory21 topic
  10. Multichannel Retailing21 topic
  11. Self-Regulation21 topic
  12. Student Engagement21 topic
  13. Telecommunications21 topic
  14. Theory of Planned Behaviour21 topic
  15. Consumer Perception11 topic
  16. Sensory Analysis11 topic

Where does Donna L. Hoffman work?

Donna L. Hoffman's main affiliation in the publication record is George Washington University, United States.

How many publications and citations does Donna L. Hoffman have?

Science Explorer counts 30 works and 1,355 citations for Donna L. Hoffman, ranking #42,274 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.