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Florence Benoît-Moreau

Florence Benoît-Moreau publishes mostly in Marketing, Strategy and Management and Organizational Behavior and Human Resource Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Cultural Insights and Digital Impacts and Environmental Sustainability in Business.

World rank
#465,288
of 1,633,909 ranked researchers
Rank in France
#27,804
of 96,116
Works
24
Citations
79
Citations per work
3.3

What does Florence Benoît-Moreau research?

Marketing: 24.0%Strategy and Management: 12.0%Organizational Behavior and Human Resource Management: 8.0%Sociology and Political Science: 8.0%other fields: 48.0%24%top field
Marketing24.0%Strategy and Management12.0%Organizational Behavior and Human Resource Management8.0%Sociology and Political Science8.0%other fields48.0%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Marketing24% of their works
  2. 2Strategy and Management12% of their works
  3. 3Organizational Behavior and Human Resource Management8% of their works
  4. 4Sociology and Political Science8% of their works
  5. 5Economics and Econometrics8% of their works
  6. 6Tourism, Leisure and Hospitality Management8% of their works

Research topics

Which keywords describe Florence Benoît-Moreau's research?

The keywords of their largest research topics: Consumer Behavior, Globalization, Brand Equity, Brand Trust, Business Networks, Coopetition, Cultural Diversity and Digital Communication.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Consumer Behavior73 topics
  2. Globalization42 topics
  3. Brand Equity31 topic
  4. Brand Trust31 topic
  5. Business Networks21 topic
  6. Coopetition21 topic
  7. Cultural Diversity21 topic
  8. Digital Communication21 topic
  9. Environmental Innovation21 topic
  10. Financial Crisis21 topic
  11. Green Consumption21 topic
  12. Iceland21 topic
  13. Information Studies21 topic
  14. Institutional Theory21 topic
  15. Media and Entertainment21 topic
  16. Organizational Change21 topic
  17. Wine Choice21 topic
  18. Wine Tourism21 topic

Where does Florence Benoît-Moreau work?

Florence Benoît-Moreau's main affiliation in the publication record is Université Paris Dauphine-PSL, France.

How many publications and citations does Florence Benoît-Moreau have?

Science Explorer counts 24 works and 79 citations for Florence Benoît-Moreau, ranking #465,288 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.