Geoff Lancaster
Geoff Lancaster publishes mostly in Marketing, Management of Technology and Innovation and Sociology and Political Science, on topics such as Marketing and Advertising Strategies, Digital Innovation in Industries and Digital Marketing and Social Media.
- World rank
- #256,955 of 1,633,909 ranked researchers
- Rank in United Kingdom
- #23,377 of 90,785
- Works
- 25
- Citations
- 92
- Citations per work
- 3.7
What does Geoff Lancaster research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing21% of their works
- 2Management of Technology and Innovation12% of their works
- 3Sociology and Political Science12% of their works
- 4Epidemiology8% of their works
- 5Strategy and Management8% of their works
- 6Information Systems and Management8% of their works
Research topics
Which keywords describe Geoff Lancaster's research?
The keywords of their largest research topics: Big Data, IMC, Integrated Marketing Communication, Business Models, Digital Transformation, Electronic Word-of-Mouth, Epidemiology and Social Media.
- Virus
- Rural Communities
- Mobile Technology
- Influenza
- Business Intelligence
- Social Media
- Electronic Word-of-Mouth
- Business Models
- IMC
- Big Data
- Integrated Marketing Communication
- Digital Transformation
- Epidemiology
- Analytics
- Human Metapneumovirus
- Innate Memory
- Respiratory Syncytial Virus
- Trained Immunity
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 18 words, with their numbers
- Big Data32 topics
- IMC31 topic
- Integrated Marketing Communication31 topic
- Business Models21 topic
- Digital Transformation21 topic
- Electronic Word-of-Mouth21 topic
- Epidemiology22 topics
- Social Media21 topic
- Analytics11 topic
- Business Intelligence11 topic
- Human Metapneumovirus11 topic
- Influenza11 topic
- Innate Memory11 topic
- Mobile Technology11 topic
- Respiratory Syncytial Virus11 topic
- Rural Communities11 topic
- Trained Immunity11 topic
- Virus11 topic
Where does Geoff Lancaster work?
Geoff Lancaster's main affiliation in the publication record is London School of Commerce, United Kingdom.
How many publications and citations does Geoff Lancaster have?
Science Explorer counts 25 works and 92 citations for Geoff Lancaster, ranking #256,955 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.