George Balabanis
George Balabanis publishes mostly in Marketing, Strategy and Management and Organizational Behavior and Human Resource Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Customer Service Quality and Loyalty and Consumer Retail Behavior Studies.
- World rank
- #440,512 of 1,633,909 ranked researchers
- Rank in United Kingdom
- #37,416 of 90,785
- Works
- 20
- Citations
- 127
- Citations per work
- 6.4
What does George Balabanis research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing29% of their works
- 2Strategy and Management19% of their works
- 3Organizational Behavior and Human Resource Management14% of their works
- 4Social Psychology14% of their works
- 5Sociology and Political Science10% of their works
- 6Political Science and International Relations5% of their works
Research topics
Which keywords describe George Balabanis's research?
The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Customer Satisfaction, Service Quality, Business Networks, Coopetition and Cultural Psychology.
- Legal Astuteness
- European Company Law
- Contract Visualization
- Multichannel Retailing
- Cultural Psychology
- Business Networks
- Customer Satisfaction
- Brand Equity
- Consumer Behavior
- Brand Trust
- Service Quality
- Coopetition
- Customer Experience
- Values
- Environmental Innovation
- Green Consumption
- Regulatory Competition
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 17 words, with their numbers
- Consumer Behavior42 topics
- Brand Equity31 topic
- Brand Trust31 topic
- Customer Satisfaction31 topic
- Service Quality31 topic
- Business Networks21 topic
- Coopetition21 topic
- Cultural Psychology21 topic
- Customer Experience21 topic
- Multichannel Retailing21 topic
- Values21 topic
- Contract Visualization11 topic
- Environmental Innovation11 topic
- European Company Law11 topic
- Green Consumption11 topic
- Legal Astuteness11 topic
- Regulatory Competition11 topic
Where does George Balabanis work?
George Balabanis's main affiliation in the publication record is City, University of London, United Kingdom.
How many publications and citations does George Balabanis have?
Science Explorer counts 20 works and 127 citations for George Balabanis, ranking #440,512 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.