Gretchen Larsen
Gretchen Larsen publishes mostly in Marketing, Urban Studies and Communication, on topics such as Consumer Behavior in Brand Consumption and Identification, Swearing, Euphemism, Multilingualism and Postcolonial and Cultural Literary Studies.
- World rank
- #292,181 of 1,633,909 ranked researchers
- Rank in United States
- #110,788 of 358,040
- Works
- 16
- Citations
- 180
- Citations per work
- 11.3
What does Gretchen Larsen research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing22% of their works
- 2Urban Studies11% of their works
- 3Communication11% of their works
- 4Strategy and Management11% of their works
- 5Anthropology6% of their works
- 6Literature and Literary Theory6% of their works
Research topics
Which keywords describe Gretchen Larsen's research?
The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Customer Experience, Globalization, Identity, Swearing and Taboo Language.
- Value Creation
- Music
- Legal Astuteness
- Environmental Innovation
- Culture
- Co-Creation
- Taboo Language
- Identity
- Customer Experience
- Brand Equity
- Consumer Behavior
- Brand Trust
- Globalization
- Swearing
- Business Models
- Contract Visualization
- Digital Transformation
- Green Consumption
- Literature
- Postcolonialism
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 20 words, with their numbers
- Consumer Behavior32 topics
- Brand Equity21 topic
- Brand Trust21 topic
- Customer Experience22 topics
- Globalization22 topics
- Identity22 topics
- Swearing21 topic
- Taboo Language21 topic
- Business Models11 topic
- Co-Creation11 topic
- Contract Visualization11 topic
- Culture11 topic
- Digital Transformation11 topic
- Environmental Innovation11 topic
- Green Consumption11 topic
- Legal Astuteness11 topic
- Literature11 topic
- Music11 topic
- Postcolonialism11 topic
- Value Creation11 topic
Where does Gretchen Larsen work?
Gretchen Larsen's main affiliation in the publication record is The King's College, United States.
How many publications and citations does Gretchen Larsen have?
Science Explorer counts 16 works and 180 citations for Gretchen Larsen, ranking #292,181 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.