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Hajo Hippner

Hajo Hippner publishes mostly in Strategy and Management, Management of Technology and Innovation and Marketing, on topics such as Corporate Governance and Management, Digital Innovation in Industries and Marketing and Advertising Strategies.

World rank
#294,281
of 1,633,909 ranked researchers
Rank in Germany
#17,657
of 86,443
Works
34
Citations
72
Citations per work
2.1

What does Hajo Hippner research?

Strategy and Management: 29.3%Management of Technology and Innovation: 22.0%Marketing: 12.2%Artificial Intelligence: 9.8%other fields: 26.7%29%top field
Strategy and Management29.3%Management of Technology and Innovation22.0%Marketing12.2%Artificial Intelligence9.8%other fields26.7%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Strategy and Management29% of their works
  2. 2Management of Technology and Innovation22% of their works
  3. 3Marketing12% of their works
  4. 4Artificial Intelligence10% of their works
  5. 5Sociology and Political Science5% of their works
  6. 6Control and Systems Engineering5% of their works

Research topics

Which keywords describe Hajo Hippner's research?

The keywords of their largest research topics: Customer Relationship Management, Information Technology, Value Chains, Business Models, Digital Transformation, Machine Learning, Social Media and Churn Prediction.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 21 words, with their numbers
  1. Customer Relationship Management132 topics
  2. Information Technology111 topic
  3. Value Chains111 topic
  4. Business Models91 topic
  5. Digital Transformation91 topic
  6. Machine Learning32 topics
  7. Social Media32 topics
  8. Churn Prediction21 topic
  9. Consumer Engagement21 topic
  10. Customer Equity21 topic
  11. Deep Learning22 topics
  12. Electronic Word-of-Mouth21 topic
  13. IMC21 topic
  14. Integrated Marketing Communication21 topic
  15. Neural Networks22 topics
  16. Automatic11 topic
  17. Backpropagation Learning11 topic
  18. Extraction11 topic
  19. Opinion Mining11 topic
  20. Self-Organizing Maps11 topic
  21. Sentiment Analysis11 topic

Where does Hajo Hippner work?

Hajo Hippner's main affiliation in the publication record is Catholic University of Eichstätt-Ingolstadt, Germany.

How many publications and citations does Hajo Hippner have?

Science Explorer counts 34 works and 72 citations for Hajo Hippner, ranking #294,281 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.