Hans H. Bauer
Hans H. Bauer publishes mostly in Strategy and Management, Management of Technology and Innovation and Marketing, on topics such as Corporate Governance and Management, Digital Innovation in Industries and Customer Service Quality and Loyalty.
- World rank
- #100,412 of 1,633,909 ranked researchers
- Rank in Germany
- #6,425 of 86,443
- Works
- 159
- Citations
- 420
- Citations per work
- 2.6
What does Hans H. Bauer research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Strategy and Management30% of their works
- 2Management of Technology and Innovation18% of their works
- 3Marketing14% of their works
- 4Sociology and Political Science8% of their works
- 5Organizational Behavior and Human Resource Management8% of their works
- 6Information Systems and Management3% of their works
Research topics
- Corporate Governance and Management
- Digital Innovation in Industries
- Customer Service Quality and Loyalty
- Consumer Behavior in Brand Consumption and Identification
- Digital Marketing and Social Media
- Consumer Market Behavior and Pricing
- Marketing and Advertising Strategies
- Technology Adoption and User Behaviour
Which keywords describe Hans H. Bauer's research?
The keywords of their largest research topics: Customer Relationship Management, Information Technology, Value Chains, E-commerce, Business Models, Digital Transformation, Brand Equity and Consumer Behavior.
- Technology Acceptance Model
- Marketing Strategies
- Information Systems
- Social Media
- Brand Trust
- Service Quality
- Consumer Behavior
- Digital Transformation
- E-commerce
- Information Technology
- Customer Relationship Management
- Value Chains
- Business Models
- Brand Equity
- Customer Satisfaction
- Brand Community
- Electronic Word-of-Mouth
- IMC
- Integrated Marketing Communication
- Retail Economics
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 20 words, with their numbers
- Customer Relationship Management432 topics
- Information Technology371 topic
- Value Chains371 topic
- E-commerce363 topics
- Business Models261 topic
- Digital Transformation261 topic
- Brand Equity122 topics
- Consumer Behavior122 topics
- Customer Satisfaction91 topic
- Service Quality91 topic
- Brand Community71 topic
- Brand Trust71 topic
- Electronic Word-of-Mouth61 topic
- Social Media61 topic
- IMC51 topic
- Information Systems51 topic
- Integrated Marketing Communication51 topic
- Marketing Strategies51 topic
- Retail Economics51 topic
- Technology Acceptance Model51 topic
Where does Hans H. Bauer work?
Hans H. Bauer's main affiliation in the publication record is University of Mannheim, Germany.
How many publications and citations does Hans H. Bauer have?
Science Explorer counts 159 works and 420 citations for Hans H. Bauer, ranking #100,412 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.