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Researcher · Sejong University · South Korea

Jongsik Yu

Jongsik Yu publishes mostly in Marketing, Sociology and Political Science and Economics and Econometrics, on topics such as Consumer Behavior in Brand Consumption and Identification, Environmental Sustainability in Business and Digital Marketing and Social Media.

ORCID 0000-0002-1921-491X OpenAlex
World rank
#763,701
of 1,633,909 ranked researchers
Rank in South Korea
#12,447
of 38,381
Works
16
Citations
122
Citations per work
7.6

What does Jongsik Yu research?

Marketing: 25.9%Sociology and Political Science: 18.5%Economics and Econometrics: 7.4%Social Psychology: 7.4%other fields: 40.8%26%top field
Marketing25.9%Sociology and Political Science18.5%Economics and Econometrics7.4%Social Psychology7.4%other fields40.8%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Marketing26% of their works
  2. 2Sociology and Political Science18% of their works
  3. 3Economics and Econometrics7% of their works
  4. 4Social Psychology7% of their works
  5. 5Management Science and Operations Research4% of their works
  6. 6Nutrition and Dietetics4% of their works

Research topics

Which keywords describe Jongsik Yu's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Electronic Word-of-Mouth, Environmental Innovation, Green Consumption, Social Media and Consumer Perception.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 20 words, with their numbers
  1. Consumer Behavior83 topics
  2. Brand Equity41 topic
  3. Brand Trust41 topic
  4. Electronic Word-of-Mouth31 topic
  5. Environmental Innovation31 topic
  6. Green Consumption31 topic
  7. Social Media31 topic
  8. Consumer Perception22 topics
  9. Environmental Impact22 topics
  10. Sustainability22 topics
  11. Artificial Intelligence11 topic
  12. Edible Insects11 topic
  13. Embodiment11 topic
  14. Food Quality11 topic
  15. Food Security11 topic
  16. Food Tourism11 topic
  17. Gastronomy11 topic
  18. Organic Agriculture11 topic
  19. Presence11 topic
  20. Service Robots11 topic

Where does Jongsik Yu work?

Jongsik Yu's main affiliation in the publication record is Sejong University, South Korea.

How many publications and citations does Jongsik Yu have?

Science Explorer counts 16 works and 122 citations for Jongsik Yu, ranking #763,701 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.