Jungwon Lee
Jungwon Lee publishes mostly in Marketing, Sociology and Political Science and Cultural Studies, on topics such as Consumer Perception and Purchasing Behavior, Customer Service Quality and Loyalty and Diverse Topics in Contemporary Research.
- World rank
- #1,323,665 of 1,633,909 ranked researchers
- Rank in South Korea
- #29,169 of 38,381
- Works
- 41
- Citations
- 29
- Citations per work
- 0.7
What does Jungwon Lee research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing19% of their works
- 2Sociology and Political Science12% of their works
- 3Cultural Studies11% of their works
- 4Organizational Behavior and Human Resource Management11% of their works
- 5Information Systems and Management9% of their works
- 6Food Science6% of their works
Research topics
- Consumer Perception and Purchasing Behavior
- Customer Service Quality and Loyalty
- Diverse Topics in Contemporary Research
- Technology Adoption and User Behaviour
- Digital Marketing and Social Media
- Nutrition, Health and Food Behavior
- Consumer Behavior in Brand Consumption and Identification
- Cultural and Educational Studies
Which keywords describe Jungwon Lee's research?
The keywords of their largest research topics: Lifestyle, Fashion, Social Media, Consumer Behavior, Body Image, Cosmetics, Customer Satisfaction and Generation Z.
- Nutrition
- Eating Habits
- Brand Trust
- Technology Acceptance Model
- Electronic Word-of-Mouth
- Service Quality
- Generation Z
- Cosmetics
- Consumer Behavior
- Fashion
- Lifestyle
- Social Media
- Body Image
- Customer Satisfaction
- Metaverse
- Consumer Engagement
- Information Systems
- Brand Equity
- Culture
- Education
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 20 words, with their numbers
- Lifestyle173 topics
- Fashion142 topics
- Social Media132 topics
- Consumer Behavior102 topics
- Body Image71 topic
- Cosmetics71 topic
- Customer Satisfaction71 topic
- Generation Z71 topic
- Metaverse71 topic
- Service Quality71 topic
- Consumer Engagement61 topic
- Electronic Word-of-Mouth61 topic
- Information Systems61 topic
- Technology Acceptance Model61 topic
- Brand Equity31 topic
- Brand Trust31 topic
- Culture31 topic
- Eating Habits31 topic
- Education31 topic
- Nutrition31 topic
Where does Jungwon Lee work?
Jungwon Lee's main affiliation in the publication record is Hanbuk University, South Korea.
How many publications and citations does Jungwon Lee have?
Science Explorer counts 41 works and 29 citations for Jungwon Lee, ranking #1,323,665 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Other researchers named Jungwon Lee
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