Leonard Lee
Leonard Lee publishes mostly in Marketing, Sociology and Political Science and General Decision Sciences, on topics such as Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies and Digital Marketing and Social Media.
- World rank
- #1,149,408 of 1,633,909 ranked researchers
- Rank in Singapore
- #3,902 of 5,048
- Works
- 17
- Citations
- 111
- Citations per work
- 6.5
What does Leonard Lee research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing32% of their works
- 2Sociology and Political Science16% of their works
- 3General Decision Sciences6% of their works
- 4Applied Psychology6% of their works
- 5Social Psychology6% of their works
- 6Cognitive Neuroscience3% of their works
Research topics
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Digital Marketing and Social Media
- Decision-Making and Behavioral Economics
- Behavioral Health and Interventions
- Cultural Differences and Values
- Neural and Behavioral Psychology Studies
- Digital Communication and Language
Which keywords describe Leonard Lee's research?
The keywords of their largest research topics: Brand Trust, Consumer Behavior, Emotion, Customer Experience, Decision Making, Electronic Word-of-Mouth, Multichannel Retailing and Social Media.
- Neural Mechanisms
- Computer-Mediated Communication
- Values
- Theory of Planned Behaviour
- Risk Aversion
- Social Media
- Electronic Word-of-Mouth
- Customer Experience
- Consumer Behavior
- Brand Trust
- Emotion
- Decision Making
- Multichannel Retailing
- Cultural Psychology
- Self-Regulation
- Time Discounting
- Cognitive Control
- Emoticons
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 18 words, with their numbers
- Brand Trust51 topic
- Consumer Behavior51 topic
- Emotion42 topics
- Customer Experience31 topic
- Decision Making32 topics
- Electronic Word-of-Mouth31 topic
- Multichannel Retailing31 topic
- Social Media31 topic
- Cultural Psychology21 topic
- Risk Aversion21 topic
- Self-Regulation21 topic
- Theory of Planned Behaviour21 topic
- Time Discounting21 topic
- Values21 topic
- Cognitive Control11 topic
- Computer-Mediated Communication11 topic
- Emoticons11 topic
- Neural Mechanisms11 topic
Where does Leonard Lee work?
Leonard Lee's main affiliation in the publication record is National University of Singapore, Singapore.
How many publications and citations does Leonard Lee have?
Science Explorer counts 17 works and 111 citations for Leonard Lee, ranking #1,149,408 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.