Marta Estrada
Marta Estrada publishes mostly in Sociology and Political Science, Organizational Behavior and Human Resource Management and Marketing, on topics such as Customer Service Quality and Loyalty, Digital Marketing and Social Media and Consumer Retail Behavior Studies.
- World rank
- #1,404,206 of 1,633,909 ranked researchers
- Rank in Spain
- #41,591 of 45,870
- Works
- 21
- Citations
- 25
- Citations per work
- 1.2
What does Marta Estrada research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Sociology and Political Science18% of their works
- 2Organizational Behavior and Human Resource Management18% of their works
- 3Marketing15% of their works
- 4Education7% of their works
- 5Accounting7% of their works
- 6Economics and Econometrics4% of their works
Research topics
- Customer Service Quality and Loyalty
- Digital Marketing and Social Media
- Consumer Retail Behavior Studies
- Hemispheric Asymmetry in Neuroscience
- Web Applications and Data Management
- Engineering and Information Technology
- Financial Literacy, Pension, Retirement Analysis
- Banking Sector Performance and Management
Which keywords describe Marta Estrada's research?
The keywords of their largest research topics: Customer Satisfaction, Electronic Word-of-Mouth, Perceived Value, Service Quality, Social Media, Customer Experience, Multichannel Retailing and Banking Sector.
- Rich Internet Applications
- Model-Driven Development
- Handedness
- Financial Literacy
- Banking Sector
- Customer Experience
- Service Quality
- Electronic Word-of-Mouth
- Customer Satisfaction
- Perceived Value
- Social Media
- Multichannel Retailing
- Brain Lateralization
- Financial Performance
- Information Systems
- Retirement Planning
- Software Development
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 17 words, with their numbers
- Customer Satisfaction52 topics
- Electronic Word-of-Mouth41 topic
- Perceived Value41 topic
- Service Quality41 topic
- Social Media41 topic
- Customer Experience21 topic
- Multichannel Retailing21 topic
- Banking Sector11 topic
- Brain Lateralization11 topic
- Financial Literacy11 topic
- Financial Performance11 topic
- Handedness11 topic
- Information Systems11 topic
- Model-Driven Development11 topic
- Retirement Planning11 topic
- Rich Internet Applications11 topic
- Software Development11 topic
Where does Marta Estrada work?
Marta Estrada's main affiliation in the publication record is Universitat Jaume I, Spain.
How many publications and citations does Marta Estrada have?
Science Explorer counts 21 works and 25 citations for Marta Estrada, ranking #1,404,206 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Other researchers named Marta Estrada
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