Science Explorer Interactive view Map

Martin J. Liu

Martin J. Liu publishes mostly in Marketing, Strategy and Management and Sociology and Political Science, on topics such as Environmental Sustainability in Business, Consumer Behavior in Brand Consumption and Identification and Customer Service Quality and Loyalty.

World rank
#707,571
of 1,633,909 ranked researchers
Rank in China
#55,024
of 187,979
Works
24
Citations
102
Citations per work
4.3

What does Martin J. Liu research?

Marketing: 14.8%Strategy and Management: 14.8%Sociology and Political Science: 11.1%Human-Computer Interaction: 7.4%other fields: 51.9%15%top field
Marketing14.8%Strategy and Management14.8%Sociology and Political Science11.1%Human-Computer Interaction7.4%other fields51.9%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Marketing15% of their works
  2. 2Strategy and Management15% of their works
  3. 3Sociology and Political Science11% of their works
  4. 4Human-Computer Interaction7% of their works
  5. 5Organizational Behavior and Human Resource Management7% of their works
  6. 6Genetics4% of their works

Research topics

Which keywords describe Martin J. Liu's research?

The keywords of their largest research topics: Consumer Behavior, Environmental Management, Brand Equity, Brand Trust, Circular Economy, Customer Satisfaction, Environmental Innovation and Green Consumption.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Consumer Behavior42 topics
  2. Environmental Management42 topics
  3. Brand Equity21 topic
  4. Brand Trust21 topic
  5. Circular Economy21 topic
  6. Customer Satisfaction21 topic
  7. Environmental Innovation21 topic
  8. Green Consumption21 topic
  9. Service Quality21 topic
  10. Sustainable Supply Chain Management21 topic
  11. Adaptation11 topic
  12. Evolution11 topic
  13. Green Building11 topic
  14. Human-Computer Interaction11 topic
  15. Interaction Techniques11 topic
  16. Sustainable Construction11 topic
  17. Tangible User Interfaces11 topic
  18. Usability11 topic

Where does Martin J. Liu work?

Martin J. Liu's main affiliation in the publication record is University of Nottingham Ningbo China, China.

How many publications and citations does Martin J. Liu have?

Science Explorer counts 24 works and 102 citations for Martin J. Liu, ranking #707,571 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.