Science Explorer Interactive view Map

Mary Jo Bitner

Mary Jo Bitner publishes mostly in Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science, on topics such as Customer Service Quality and Loyalty, Service and Product Innovation and Technology Adoption and User Behaviour.

World rank
#83,098
of 1,633,909 ranked researchers
Rank in United States
#36,917
of 358,040
Works
23
Citations
2.9k
Citations per work
126.1

What does Mary Jo Bitner research?

Marketing: 29.0%Organizational Behavior and Human Resource Management: 29.0%Sociology and Political Science: 9.7%Management Information Systems: 6.5%other fields: 25.8%29%top field
Marketing29.0%Organizational Behavior and Human Resource Management29.0%Sociology and Political Science9.7%Management Information Systems6.5%other fields25.8%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Marketing29% of their works
  2. 2Organizational Behavior and Human Resource Management29% of their works
  3. 3Sociology and Political Science10% of their works
  4. 4Management Information Systems6% of their works
  5. 5Information Systems and Management6% of their works
  6. 6Management of Technology and Innovation3% of their works

Research topics

Which keywords describe Mary Jo Bitner's research?

The keywords of their largest research topics: Customer Satisfaction, Service Quality, Customer Experience, Co-Creation, Value Creation, Electronic Word-of-Mouth, Information Systems and Social Media.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Customer Satisfaction91 topic
  2. Service Quality91 topic
  3. Customer Experience82 topics
  4. Co-Creation71 topic
  5. Value Creation71 topic
  6. Electronic Word-of-Mouth21 topic
  7. Information Systems21 topic
  8. Social Media21 topic
  9. Supply Chain Management22 topics
  10. Technology Acceptance Model21 topic
  11. Artificial Intelligence11 topic
  12. Cerebellum11 topic
  13. Lean Manufacturing11 topic
  14. Neuroimaging11 topic
  15. Offshoring11 topic
  16. Outsourcing11 topic
  17. Performance Measurement11 topic
  18. Service Robots11 topic

Where does Mary Jo Bitner work?

Mary Jo Bitner's main affiliation in the publication record is Arizona State University, United States.

How many publications and citations does Mary Jo Bitner have?

Science Explorer counts 23 works and 2,901 citations for Mary Jo Bitner, ranking #83,098 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.