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Mary Yoko Brannen

Mary Yoko Brannen publishes mostly in Marketing, Economics and Econometrics and Social Psychology, on topics such as Business and Economic Development, Semiotics and Representation Studies and Management, Economics, and Public Policy.

World rank
#270,571
of 1,633,909 ranked researchers
Rank in United States
#104,209
of 358,040
Works
21
Citations
98
Citations per work
4.7

What does Mary Yoko Brannen research?

Marketing: 12.5%Economics and Econometrics: 12.5%Social Psychology: 12.5%Communication: 12.5%other fields: 50.0%12%top field
Marketing12.5%Economics and Econometrics12.5%Social Psychology12.5%Communication12.5%other fields50.0%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Marketing12% of their works
  2. 2Economics and Econometrics12% of their works
  3. 3Social Psychology12% of their works
  4. 4Communication12% of their works
  5. 5Anthropology6% of their works
  6. 6Management, Monitoring, Policy and Law6% of their works

Research topics

Which keywords describe Mary Yoko Brannen's research?

The keywords of their largest research topics: Sustainable Development, Brand Equity, Environmental Management, Market Orientation, Brand Trust, Consumer Behavior, Corporate Responsibility and Cultural Studies.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 20 words, with their numbers
  1. Sustainable Development33 topics
  2. Brand Equity22 topics
  3. Environmental Management22 topics
  4. Market Orientation22 topics
  5. Brand Trust11 topic
  6. Consumer Behavior11 topic
  7. Corporate Responsibility11 topic
  8. Cultural Studies11 topic
  9. Dynamic Capabilities11 topic
  10. Global Networks11 topic
  11. Green Economy11 topic
  12. Green Investments11 topic
  13. Knowledge Transfer11 topic
  14. Labor Market11 topic
  15. Metaphor11 topic
  16. Renewable Energy11 topic
  17. Resource Efficiency11 topic
  18. Semiotics11 topic
  19. Technological Change11 topic
  20. Time11 topic

Where does Mary Yoko Brannen work?

Mary Yoko Brannen's main affiliation in the publication record is San Jose State University, United States.

How many publications and citations does Mary Yoko Brannen have?

Science Explorer counts 21 works and 98 citations for Mary Yoko Brannen, ranking #270,571 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.