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Researcher · University of British Columbia · Canada

Richard W. Pollay

Richard W. Pollay publishes mostly in Marketing, Sociology and Political Science and Communication, on topics such as Consumer Behavior in Brand Consumption and Identification, Smoking Behavior and Cessation and Fashion and Cultural Textiles.

OpenAlex
World rank
#79,579
of 1,633,909 ranked researchers
Rank in Canada
#2,567
of 38,960
Works
27
Citations
291
Citations per work
10.8

What does Richard W. Pollay research?

Marketing: 24.1%Sociology and Political Science: 17.2%Communication: 10.3%Museology: 6.9%other fields: 41.5%24%top field
Marketing24.1%Sociology and Political Science17.2%Communication10.3%Museology6.9%other fields41.5%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Marketing24% of their works
  2. 2Sociology and Political Science17% of their works
  3. 3Communication10% of their works
  4. 4Museology7% of their works
  5. 5Gender Studies7% of their works
  6. 6Physiology7% of their works

Research topics

Which keywords describe Richard W. Pollay's research?

The keywords of their largest research topics: Brand Equity, Brand Trust, Consumer Behavior, Content Analysis, Stereotypes, Globalization, Advertising and Agenda Setting.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 20 words, with their numbers
  1. Brand Equity62 topics
  2. Brand Trust41 topic
  3. Consumer Behavior41 topic
  4. Content Analysis42 topics
  5. Stereotypes42 topics
  6. Globalization32 topics
  7. Advertising21 topic
  8. Agenda Setting21 topic
  9. Clothing21 topic
  10. Corporate Responsibility21 topic
  11. Fashion21 topic
  12. Gender Roles21 topic
  13. Global Networks21 topic
  14. Media Framing21 topic
  15. Online Gaming21 topic
  16. Smoking Cessation21 topic
  17. Tobacco Use21 topic
  18. Video Games21 topic
  19. Bollywood11 topic
  20. Indian cinema11 topic

Where does Richard W. Pollay work?

Richard W. Pollay's main affiliation in the publication record is University of British Columbia, Canada.

How many publications and citations does Richard W. Pollay have?

Science Explorer counts 27 works and 291 citations for Richard W. Pollay, ranking #79,579 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.