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Researcher · Institute of Management Technology · India

Sita Mishra

Sita Mishra publishes mostly in Marketing, Information Systems and Management and Sociology and Political Science, on topics such as Consumer Retail Behavior Studies, Technology Adoption and User Behaviour and ICT Impact and Policies.

ORCID 0000-0002-6323-5881 OpenAlex
World rank
#1,554,008
of 1,633,909 ranked researchers
Rank in India
#40,009
of 44,512
Works
17
Citations
24
Citations per work
1.4

What does Sita Mishra research?

Marketing: 28.6%Information Systems and Management: 23.8%Sociology and Political Science: 14.3%Media Technology: 9.5%other fields: 23.8%29%top field
Marketing28.6%Information Systems and Management23.8%Sociology and Political Science14.3%Media Technology9.5%other fields23.8%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Marketing29% of their works
  2. 2Information Systems and Management24% of their works
  3. 3Sociology and Political Science14% of their works
  4. 4Media Technology10% of their works
  5. 5Organizational Behavior and Human Resource Management10% of their works
  6. 6Building and Construction5% of their works

Research topics

Which keywords describe Sita Mishra's research?

The keywords of their largest research topics: E-commerce, Customer Experience, Information Systems, Multichannel Retailing, Technology Acceptance Model, Consumer Behavior, Economic Development and Electronic Word-of-Mouth.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. E-commerce52 topics
  2. Customer Experience41 topic
  3. Information Systems41 topic
  4. Multichannel Retailing41 topic
  5. Technology Acceptance Model41 topic
  6. Consumer Behavior22 topics
  7. Economic Development21 topic
  8. Electronic Word-of-Mouth21 topic
  9. Social Media21 topic
  10. Telecommunications21 topic
  11. Brand Equity11 topic
  12. Brand Trust11 topic
  13. City Logistics11 topic
  14. Customer Satisfaction11 topic
  15. Environmental Innovation11 topic
  16. Green Consumption11 topic
  17. Last Mile Delivery11 topic
  18. Service Quality11 topic

Where does Sita Mishra work?

Sita Mishra's main affiliation in the publication record is Institute of Management Technology, India.

How many publications and citations does Sita Mishra have?

Science Explorer counts 17 works and 24 citations for Sita Mishra, ranking #1,554,008 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.