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Tobias Langner

Tobias Langner publishes mostly in Marketing, Strategy and Management and Sociology and Political Science, on topics such as Corporate Governance and Management, Consumer Behavior in Brand Consumption and Identification and Digital Innovation in Industries.

World rank
#298,472
of 1,633,909 ranked researchers
Rank in Germany
#17,894
of 86,443
Works
36
Citations
110
Citations per work
3.1

What does Tobias Langner research?

Marketing: 19.5%Strategy and Management: 17.1%Sociology and Political Science: 14.6%Management of Technology and Innovation: 12.2%other fields: 36.6%20%top field
Marketing19.5%Strategy and Management17.1%Sociology and Political Science14.6%Management of Technology and Innovation12.2%other fields36.6%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Marketing20% of their works
  2. 2Strategy and Management17% of their works
  3. 3Sociology and Political Science15% of their works
  4. 4Management of Technology and Innovation12% of their works
  5. 5Experimental and Cognitive Psychology7% of their works
  6. 6Gender Studies7% of their works

Research topics

Which keywords describe Tobias Langner's research?

The keywords of their largest research topics: Customer Relationship Management, Information Technology, Value Chains, Brand Trust, Consumer Behavior, Digital Transformation, Artificial Intelligence and Business Models.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Customer Relationship Management112 topics
  2. Information Technology71 topic
  3. Value Chains71 topic
  4. Brand Trust61 topic
  5. Consumer Behavior61 topic
  6. Digital Transformation62 topics
  7. Artificial Intelligence41 topic
  8. Business Models41 topic
  9. Electronic Word-of-Mouth41 topic
  10. Social Media41 topic
  11. Advertising31 topic
  12. Gender Roles31 topic
  13. Behavioral Economics21 topic
  14. Consumer Policy21 topic
  15. Creativity21 topic
  16. Innovation21 topic
  17. Nazi Propaganda21 topic
  18. Sexuality21 topic

Where does Tobias Langner work?

Tobias Langner's main affiliation in the publication record is University of Wuppertal, Germany.

How many publications and citations does Tobias Langner have?

Science Explorer counts 36 works and 110 citations for Tobias Langner, ranking #298,472 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.