William C. Moncrief
William C. Moncrief publishes mostly in Marketing, Organizational Behavior and Human Resource Management and Information Systems and Management, on topics such as Marketing and Advertising Strategies, Customer Service Quality and Loyalty and Business Law and Ethics.
- World rank
- #210,291 of 1,633,909 ranked researchers
- Rank in United States
- #84,462 of 358,040
- Works
- 22
- Citations
- 189
- Citations per work
- 8.6
What does William C. Moncrief research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing30% of their works
- 2Organizational Behavior and Human Resource Management22% of their works
- 3Information Systems and Management11% of their works
- 4Accounting7% of their works
- 5Management of Technology and Innovation7% of their works
- 6Management Information Systems4% of their works
Research topics
- Marketing and Advertising Strategies
- Customer Service Quality and Loyalty
- Business Law and Ethics
- Management and Marketing Education
- Consumer Behavior in Brand Consumption and Identification
- Job Satisfaction and Organizational Behavior
- Ethics in Business and Education
- Outsourcing and Supply Chain Management
Which keywords describe William C. Moncrief's research?
The keywords of their largest research topics: Brand Equity, Customer Satisfaction, IMC, Integrated Marketing Communication, Service Quality, Brand Trust, Consumer Behavior and Contract Visualization.
- Offshoring
- Organizational Behavior
- Marketing Education
- Experiential Learning
- Contract Visualization
- Brand Trust
- Integrated Marketing Communication
- Customer Satisfaction
- Brand Equity
- IMC
- Service Quality
- Consumer Behavior
- Ethical Decision Making
- Legal Astuteness
- Moral Identity
- Work Engagement
- Outsourcing
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 17 words, with their numbers
- Brand Equity52 topics
- Customer Satisfaction31 topic
- IMC31 topic
- Integrated Marketing Communication31 topic
- Service Quality31 topic
- Brand Trust21 topic
- Consumer Behavior21 topic
- Contract Visualization21 topic
- Ethical Decision Making21 topic
- Experiential Learning21 topic
- Legal Astuteness21 topic
- Marketing Education21 topic
- Moral Identity21 topic
- Organizational Behavior21 topic
- Work Engagement21 topic
- Offshoring11 topic
- Outsourcing11 topic
Where does William C. Moncrief work?
William C. Moncrief's main affiliation in the publication record is Texas Christian University, United States.
How many publications and citations does William C. Moncrief have?
Science Explorer counts 22 works and 189 citations for William C. Moncrief, ranking #210,291 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.