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Topic · Management of Technology and Innovation

Management and Marketing Education

Management and Marketing Education is a research topic within Management of Technology and Innovation. Science Explorer counts 15k research works in it since 1950. 10.2% of them reached the world's top 10% most cited for their field and year.

This cluster of papers focuses on innovations in management education, with an emphasis on experiential learning, marketing education, AACSB accreditation, student engagement, teaching methods, curriculum integration, educational technology, learning outcomes, and the impact of MBA programs.

  • Experiential Learning
  • Marketing Education
  • AACSB Accreditation
  • Student Engagement
  • Teaching Methods
  • Curriculum Integration
  • Educational Technology
  • Learning Outcomes
  • Business School Accreditation
  • MBA Impact
Research works
15k
fractional, since 1950
In the world top 10%
1.5k
per year above
Top-10% rate
10.2%
share of its works in the world top 10%
Growth, 2018-21 → 2022-25
-8%
the tick is no change
Largest producer
United States
49% of the 10 largest, 2022-now
Management and Marketing Education

Which countries lead Management and Marketing Education research?

By volume, the United States and India publish the most (686 and 160 works in 2022-now).

By volume, 2022-now

  1. 1 United States 686 works
  2. 2 India 160 works
  3. 3 United Kingdom 108 works
  4. 4 Indonesia 97 works
  5. 5 China 94 works
  6. 6 Australia 63 works
  7. 7 Türkiye 57 works
  8. 8 Malaysia 51 works
  9. 9 Canada 43 works
  10. 10 South Africa 38 works

How concentrated that is

The same countries as shares of everything the list above accounts for. A node where two countries do two thirds of the work and one spread evenly across twelve read alike as a ranking and not at all alike here.

United States: 49.1%India: 11.5%United Kingdom: 7.7%Indonesia: 7.0%6 others listed: 24.7%49%largest
United States686 · 49.1%India160 · 11.5%United Kingdom108 · 7.7%Indonesia97 · 7.0%6 others listed345 · 24.7%

Shares of the rows listed above, not of the whole node.

Which institutions lead Management and Marketing Education research?

By volume in 2022-now, Vienna University of Economics and Business publishes the most Management and Marketing Education research, followed by Pennsylvania State University and Indiana University.

By volume, 2022-now

  1. 1 Vienna University of Economics and BusinessAustria 12 works
  2. 2 Pennsylvania State UniversityUnited States 11 works
  3. 3 Indiana UniversityUnited States 8 works
  4. 4 Universiti Teknologi MARAMalaysia 7 works
  5. 5 DePaul UniversityUnited States 7 works
  6. 6 Texas A&M University SystemUnited States 7 works
  7. 7 UNSW SydneyAustralia 6 works
  8. 8 Purdue University West LafayetteUnited States 6 works
  9. 9 Kennesaw State UniversityUnited States 6 works
  10. 10 Government of Western AustraliaAustralia 5 works

Who are the leading researchers in Management and Marketing Education?

The most-cited researchers publishing on Management and Marketing Education include Marko Sarstedt, Joseph F. Hair and Richard P. Bagozzi.

  1. 1 Marko Sarstedt Germany 221k citations
  2. 2 Joseph F. Hair United States 163k citations
  3. 3 Richard P. Bagozzi United States 148k citations
  4. 4 SCOTT B. MACKENZIE United States 147k citations

Ranked by citations received across their whole record, among researchers with at least three works on this topic.

What are the most cited papers in Management and Marketing Education?

The most cited paper in Management and Marketing Education is "Evolving to a New Dominant Logic for Marketing" (Stephen Louis Vargo, Robert F. Lusch, 2003), with 14,646 citations. Next come "A Paradigm for Developing Better Measures of Marketing Constructs" (12,726) and "Market Orientation: The Construct, Research Propositions, and Managerial Implications" (7,354).

Most cited papers
#PaperReleasedCitations
1 Evolving to a New Dominant Logic for Marketing Stephen Louis Vargo, Robert F. Lusch · Journal of Marketing 22 Dec 2003 14,646
2 A Paradigm for Developing Better Measures of Marketing Constructs Gilbert A. Churchill · Journal of Marketing Research Feb 1979 12,726
3 Market Orientation: The Construct, Research Propositions, and Managerial Implications Ajay K. Kohli, Bernard J. Jaworski · Journal of Marketing Apr 1990 7,354
4 The End of Business Schools? Less Success Than Meets the Eye Jeffrey Pfeffer, Christina T. Fong · Academy of Management Learning and Education Sep 2002 1,874
5 Breaking Free from Product Marketing G. Lynn Shostack · Journal of Marketing Apr 1977 1,861
All 93 most cited papers, with filters and sorting

Where is Management and Marketing Education research done?

The largest centres of Management and Marketing Education research in 2022-now are London (United Kingdom), Melbourne (Australia), New York (United States) and Sydney (Australia).

Largest cities, 2022-now

  1. 1 LondonUnited Kingdom 17 works
  2. 2 MelbourneAustralia 16 works
  3. 3 New YorkUnited States 15 works
  4. 4 SydneyAustralia 13 works
  5. 5 JakartaIndonesia 13 works
  6. 6 ViennaAustria 13 works
  7. 7 BengaluruIndia 12 works
  8. 8 BeijingChina 12 works
  9. 9 ChicagoUnited States 12 works
  10. 10 BangkokThailand 12 works
See Management and Marketing Education on the map

Where is the best place to study Management and Marketing Education?

Among universities, judged by research, Vienna University of Economics and Business and Pennsylvania State University score highest, combining excellence, specialisation, size, growth and international reach. Research strength is one signal when choosing where to study; it does not measure teaching.

Excellenceshare of its work in the world top 10%, 2022-now and all time averaged
40%
Specialisationhow much of its work is in this field, counted up to 10× the world share
10%
Sizeits output in this field, on a log scale
30%
Growthoutput growth, counted from -20% to +20%
10%
Internationalshare of its work with a co-author abroad
10%
Each slider sets a weight; the share it gets of the score is beside it.
#UniversityScoreTop 10%SpecialisationWorksGrowth
1Vienna University of Economics and BusinessAustria 60.02.6%84.7×12 +619.0%
2Pennsylvania State UniversityUnited States 50.010.4%5.9×11 +56.3%

Universities only. The score blends excellence (40%), size (30%), specialisation (10%), growth (10%), international reach (10%), 2022-now; growth compares 2018-21 with 2022-25 and counts up to +20%, since a jump from a small base is mostly noise.

Every institution in Management and Marketing Education, country by country

Is Management and Marketing Education research growing?

Output in 2022-2025 was 8% lower than in 2018-2021, peaking in 2011.

still counting19801990200020102020
grewheldshrank

The same series as a ribbon: one cell per year, darker for more. The line above answers how much; this answers when.

Its share of all research

Growing output can still be a shrinking share: all of science grows. This is Management and Marketing Education as a percentage of every work published that year, 0.0081% in 2024.

still counting0.010%0.020%0.030%Management and Marketing Education0.0085% in 202519801990200020102020

Fractional works of Management and Marketing Education over all fractional works that year. How the balance of science has shifted.

How much of it reaches the world top 10%

Year by year.

still counting5%10%15%Management and Marketing Education11.6% in 2025200020102020

Of each year's works in it, the share that reached the world's 10% most cited for their field and year. A field is the world for its own topics, so there is no other line to hold it against.

Which topics inside it are moving

Growth and decline on one axis around a shared zero. Two lists side by side hide the thing that matters: whether the growth dwarfs the decline, or the other way round.

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