Most cited papers in Management and Marketing Education
What are the most cited papers in Management and Marketing Education?
The most cited paper in Management and Marketing Education is "Evolving to a New Dominant Logic for Marketing" (Stephen Louis Vargo, Robert F. Lusch, 2003), with 14,646 citations. Next come "A Paradigm for Developing Better Measures of Marketing Constructs" (12,726) and "Market Orientation: The Construct, Research Propositions, and Managerial Implications" (7,354).
Showing 50 of 93 papers. Every paper with more than 430 citations is listed.
| # | Paper | ||
|---|---|---|---|
| 1 | Evolving to a New Dominant Logic for Marketing Stephen Louis Vargo, Robert F. Lusch · Journal of Marketing | 22 Dec 2003 | 14,646 |
| 2 | A Paradigm for Developing Better Measures of Marketing Constructs Gilbert A. Churchill · Journal of Marketing Research | Feb 1979 | 12,726 |
| 3 | Market Orientation: The Construct, Research Propositions, and Managerial Implications Ajay K. Kohli, Bernard J. Jaworski · Journal of Marketing | Apr 1990 | 7,354 |
| 4 | The End of Business Schools? Less Success Than Meets the Eye Jeffrey Pfeffer, Christina T. Fong · Academy of Management Learning and Education | Sep 2002 | 1,874 |
| 5 | Breaking Free from Product Marketing G. Lynn Shostack · Journal of Marketing | Apr 1977 | 1,861 |
| 6 | Broadening the Concept of Marketing Philip Kotler, Sidney J. Levy · Journal of Marketing | 1969 | 1,668 |
| 7 | Teaching Tips: Strategies, Research, and Theory for College and University Teachers Robert C. Kleinsasser, Wilbert J. McKeachie · Modern Language Journal | 1994 | 1,596 |
| 8 | A Model for Predictive Measurements of Advertising Effectiveness Robert J. Lavidge, Gary Steiner · Journal of Marketing | Oct 1961 | 1,496 |
| 9 | A Framework for Conceptual Contributions in Marketing Deborah J. MacInnis · Journal of Marketing | 15 Jun 2011 | 1,474 |
| 10 | Advancing formative measurement models Adamantios Diamantopoulos, Petra Riefler, Katharina Petra Zeugner‐Roth · Journal of Business Research | 6 Mar 2008 | 1,448 |
| 11 | Better Stories and Better Constructs: The Case for Rigor and Comparative Logic Kathleen M. Eisenhardt · Academy of Management Review | Jul 1991 | 1,379 |
| 12 | Formative versus reflective measurement models: Two applications of formative measurement Tim R. Coltman, Timothy Michael Devinney, David F. Midgley et al. · Journal of Business Research | 13 Feb 2008 | 1,331 |
| 13 | Case Research in Marketing: Opportunities, Problems, and a Process Thomas V. Bonoma · Journal of Marketing Research | May 1985 | 1,283 |
| 14 | A Global Look at Psychological Barriers to Women's Progress in Management Virginia E. Schein · Journal of Social Issues | 2001 | 1,124 |
| 15 | A Generic Concept of Marketing Philip Kotler · Journal of Marketing | Apr 1972 | 1,122 |
| 16 | Processes of a case study methodology for postgraduate research in marketing Chad Perry · European Journal of Marketing | Oct 1998 | 1,015 |
| 17 | Knowledge, Motivation, and Adaptive Behavior: A Framework for Improving Selling Effectiveness Barton A. Weitz, Harish Sujan, Mita Sujan · Journal of Marketing | Oct 1986 | 1,006 |
| 18 | Learning Styles: An overview of theories, models, and measures Simon Cassidy · Educational Psychology | Aug 2004 | 1,005 |
| 19 | Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing Rajendra K. Srivastava, Tasadduq A. Shervani, Liam Fahey · Journal of Marketing | Oct 1999 | 993 |
| 20 | Marketing's Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence Robert W. Ruekert, Orville C. Walker · Journal of Marketing | 1987 | 966 |
| 21 | International Marketing Research Michael R. Czinkota, Michael J. Hand, Susan P. Douglas et al. · Journal of Marketing Research | Feb 1984 | 949 |
| 22 | Learning Orientation, Working Smart, and Effective Selling Harish Sujan, Barton A. Weitz, Nirmalya Kumar · Journal of Marketing | Jul 1994 | 938 |
| 23 | Gender-based Barriers to Senior Management Positions: Understanding the Scarcity of Female CEOs Judith G. Oakley · Journal of Business Ethics | Oct 2000 | 875 |
| 24 | When Knowledge Wins: Transcending the Sense and Nonsense of Academic Rankings Nancy J. Adler, Anne-Wil K. Harzing · Academy of Management Learning and Education | Mar 2009 | 861 |
| 25 | Universities in a competitive global marketplace Jane Hemsley‐Brown, İzhar Oplatka · International Journal of Public Sector Management | Jun 2006 | 861 |
| 26 | Effects of work values on job choice decisions. Timothy A. Judge, Robert D. Bretz · Journal of Applied Psychology | Jun 1992 | 857 |
| 27 | A Multi-Level Review of Impression Management Motives and Behaviors Mark C. Bolino, K. Michele Kacmar, William H. Turnley et al. · Journal of Management | 19 Nov 2008 | 829 |
| 28 | Humanistic Inquiry in Marketing Research: Philosophy, Method, and Criteria Elizabeth C. Hirschman · Journal of Marketing Research | Aug 1986 | 818 |
| 29 | Individual differences in study processes and the Quality of Learning Outcomes JOHN B. BIGGS · Higher Education | Jul 1979 | 775 |
| 30 | Key Factors Influencing Student Satisfaction Related to Recruitment and Retention Kevin M. Elliott, Margaret Anna O'Toole Healy · Journal of Marketing for HIGHER EDUCATION | 14 Jun 2001 | 771 |
| 31 | Writing Interview Protocols and Conducting Interviews: Tips for Students New to the Field of Qualitative Research Stacy A. Jacob, Susan Paige Furgerson · The Qualitative Report | 20 Jan 2015 | 768 |
| 32 | Organizational Culture and Marketing: Defining the Research Agenda Rohit Deshpandé, Frederick E. Webster · Journal of Marketing | 1989 | 764 |
| 33 | The Role of Marketing Christine Moorman, Roland T. Rust · Journal of Marketing | Oct 1999 | 756 |
| 34 | Virtual Classroom Characteristics and Student Satisfaction with Internet-Based MBA Courses J. Ben Arbaugh · Organizational Behavior Teaching Review | Feb 2000 | 745 |
| 35 | What skills and attributes does an accounting graduate need? Evidence from student perceptions and employer expectations Marie Kavanagh, Lyndal Drennan · Accounting and Finance | 9 May 2008 | 712 |
| 36 | EFFECTS OF ACADEMIC DEPARTMENTS ON STUDENTS' APPROACHES TO STUDYING Paul Ramsden, Noel J. Entwistle · British Journal of Educational Psychology | Nov 1981 | 702 |
| 37 | The ‘‘What’’ and ‘‘How’’ of Case Study Rigor: Three Strategies Based on Published Work Michael Gibbert, Winfried Ruigrok · Organizational Research Methods | 4 Mar 2010 | 699 |
| 38 | Advances in the internal marketing concept: definition, synthesis and extension Mohammed Rafiq, Pervaiz K. Ahmed · Journal of Services Marketing | Nov 2000 | 646 |
| 39 | Construct Validation Using Computer-Aided Text Analysis (CATA) Jeremy Collin Short, John Christian Broberg, Claudia C. Cogliser et al. · Organizational Research Methods | 5 May 2009 | 642 |
| 40 | Generating, Deepening, and Documenting Learning: The Power of Critical Reflection in Applied Learning Sarah L. Ash, Patti H. Clayton · Journal of Applied Learning in Higher Education | 2009 | 642 |
| 41 | Internal marketing and organizational behavior: A partnership in developing customer-conscious employees at every level William R. George · Journal of Business Research | 1990 | 639 |
| 42 | TACIT KNOWLEDGE AS A SOURCE OF COMPETITIVE ADVANTAGE IN THE NATIONAL BASKETBALL ASSOCIATION. Shawn L. Berman, J. Down, Charles W. L. Hill · Academy of Management Journal | Feb 2002 | 633 |
| 43 | A Contingency Framework for Understanding Ethical Decision Making in Marketing O. C. Ferrell, Larry G. Gresham · Journal of Marketing | 1985 | 632 |
| 44 | Evolution of the Marketing Organization: New Forms for Turbulent Environments Ravi S. Achrol · Journal of Marketing | Oct 1991 | 628 |
| 45 | Measuring student satisfaction at a UK university Alex Douglas, Alex Douglas, Barry Barnes · Quality Assurance in Education | Jul 2006 | 618 |
| 46 | Gender and Managerial Stereotypes: Have the Times Changed? Gary N. Powell, D. Anthony Butterfield, Jane D. Parent · Journal of Management | Apr 2002 | 618 |
| 47 | Measuring progress in entrepreneurship education Karl H. Vesper, William B. Gartner · Journal of Business Venturing | Sep 1997 | 617 |
| 48 | A Working Model of Skill Acquisition with Application to Teaching Antoinette M. Gentile · Quest | 1972 | 615 |
| 49 | Focus Groups and the Nature of Qualitative Marketing Research Bobby J. Calder · Journal of Marketing Research | Aug 1977 | 614 |
| 50 | Qualitative Research in Management: A Decade of Progress Dustin James Bluhm, Wendy S. Harman, Thomas W.-H. Lee et al. · Journal of Management Studies | 30 Jul 2010 | 598 |
Citations are OpenAlex's own counts, from its 2026-09-23 snapshot, so the ranking can differ from Google Scholar or Web of Science. A paper is listed for a field when OpenAlex files it under one of the field's topics; retracted papers and papers whose citation count cannot be traced to citing works are left out, and a preprint and the article it became are shown once. Release dates are OpenAlex's: where a source gave only a month or a year, that is what is shown. How the lists are chosen.